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(Update: scrubbed) SpaceX’s next Starlink launch to break rocket fairing reuse record
Update: SpaceX says that today’s Starlink-12 launch attempt was scrubbed due to a mysterious “recovery issue.” Liftoff from Kennedy Space Center Pad 39A is now scheduled no earlier than (NET) 1:57 pm EDT (17:57 UTC) on Friday, September 18th.
Prior to the announcement, fairing recovery ship GO Ms. Tree was spotted diverting to a North Carolina port for unknown reasons, leaving twin ship Ms. Chief to recover both fairing halves. Based on bouy data, conditions at the Atlantic Ocean fairing and booster recovery zones appeared to be moderately challenging but far from unreasonable and SpaceX has been happy to point to recovery weather for past launch delays.
SpaceX has revealed that its next Starlink launch will mark a new first for Falcon 9 payload fairing reuse, reaching a milestone that took booster reuse 18 months in less than a year.
Scheduled to lift off no earlier than (NET) 2:19 pm EDT (18:19 UTC) on Thursday, September 17th, the Starlink-12 (v1.0 L12) mission will be SpaceX’s 11th in 2020 alone and 13th overall. If things go according to plan, it could leave SpaceX’s nascent constellation just two or so months away from the beginning of the first public beta tests of Starlink internet service.
Meanwhile, Falcon 9 booster B1058 will be attempting its third launch less than four months after its flight debut, an unprecedented cadence of reuse for SpaceX. Aside from likely ensuring that B1058 becomes the proud holder of SpaceX’s first and second place records for booster turnaround (time between launches), the mission also continues an unexpected trend: the near-extinction of Falcon 9 static fire tests.

SpaceX’s first successful Falcon booster landing happened in December 2015, just a few months shy of five years ago. In March 2017, two years later, SpaceX reused a Falcon 9 booster on an orbital-class launch for the first time in history. Some 21 months after that historic milestone, SpaceX launched the same Falcon 9 booster for the third time, kicking off a relentless series of reusability firsts that continue to be made to this day.
Now, SpaceX says it’s about to launch the same Falcon 9 payload fairing half for the third time in a significant and unexpected first for fairing reuse. Constructed primarily out of a carbon fiber-aluminum honeycomb composite material, Falcon fairings are dramatically more fragile – and reaches much higher altitudes and velocities – than the boosters SpaceX has cut its teeth on recovering and reusing.


Compared to booster reuse, it’s quite the achievement. SpaceX first managed to launch the same Falcon 9 booster three times in December 2018, ~33 months after the first booster reuse. Measured from SpaceX’s first fairing reuse, completed in November 2019 as part of the first Starlink v1.0 launch (Starlink-1), the company will have managed to cross the three-flight fairing reuse barrier less than 11 months later – a full three times faster than SpaceX’s booster reuse program took to achieve the same milestone.
Additionally, prior to SpaceX’s September 16th reveal, it was purely up to speculation whether the company would be able to reuse Falcon fairing halves more than once, particularly when a given fairing half is only fished out of the ocean. If successful, Starlink-12 will prove that Falcon fairing halves can be reused at least three times regardless of whether SpaceX was/is able to catch said halve in a recovery ship’s net.


No more static fires?
Meanwhile, SpaceX appears to be turning a major corner on Falcon 9 launch operations. Of all 93 Falcon 9 launches since the rocket’s June 2010 debut, every single one has been preceded by a combined wet dress rehearsal (WDR) and static fire test a few days or weeks prior to liftoff. Effectively simulating a launch 1:1 up to the exact moment before liftoff, SpaceX has used static fires to verify vehicle health and firewall minor quality assurance lapses for as long as it’s been launching rockets.
In a major operational change that has almost flown under the radar, SpaceX appears to have killed the practice of universal prelaunch static fires beginning with Starlink-8 in June 2020. Including Starlink-8, of the seven launches SpaceX has completed in the last three months, just three (GPS III SV03, Starlink-9, and Starlink-10) included Falcon 9 static fire tests prior to liftoff. A step further, two of the four static fire-free launches were for major commercial missions – not retiring risk on SpaceX’s own Starlink launches, in other words.



As of today, Falcon 9 has completed 65 successful launches since the last catastrophic vehicle failure (Amos-6, September 2016) and 74 consecutively-successful launches if Amos-6 (which never lifted off) is excluded. As of 2020, it’s the most reliable US launch vehicle currently in operation, surpassing ULA’s Atlas V several months ago. In fewer words, it’s not actually surprising (in retrospect) that SpaceX has begun to relax its position on static fires – especially considering that there isn’t another launch provider on Earth that static fires rockets before every launch.
More likely than not, SpaceX will continue to static fire Falcon 9 and Heavy boosters at the launch pad before their flight debuts and upon customer request. If launch or post-flight inspection data offer reason(s) for concern, SpaceX may still choose to static fire boosters out of caution. Additionally, SpaceX shows no signs of ending the practice of performing full booster static fires in McGregor, Texas as part of acceptance testing, still leaving it a step beyond traditional rocket manufacturers, which only static fire individual engines.
Regardless, SpaceX’s 13th Starlink launch will be streamed live as usual, with coverage beginning around 15 minutes prior to liftoff.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Elon Musk
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Elon Musk
Tesla to a $100T market cap? Elon Musk’s response may shock you
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.