News
(Updated) SpaceX’s next launch is a first step to rival Comcast and Time Warner
Updated February 21: Due to strong upper-level winds, SpaceX has postponed the launch to the same time on Thursday, 6:17 a.m. PST, 9:17 EST. CEO Elon Musk took to Twitter to address the delay, “High altitude wind shear data shows a probable 2% load exceedance. Small, but better to be paranoid.”
Update: SpaceX has delayed the launch of PAZ and its Starlink prototype satellites from Sunday, February 18 to Wednesday the 21st in order to complete additional tests and checks of an upgraded payload fairing. Wednesday’s new instantaneous launch window remains unchanged – 6:17 a.m. PST, 9:17 EST.
Standing down today due to strong upper level winds. Now targeting launch of PAZ for February 22 at 6:17 a.m. PST from Vandenberg Air Force Base.
— SpaceX (@SpaceX) February 21, 2018
Not long after SpaceX’s recent, flawless Falcon Heavy debut, the company has completed a successful static fire of a flight-proven Falcon 9 on the West coast. SpaceX is preparing to send the Spanish government’s PAZ imaging satellite skyward aboard the same rocket that launched Formosat-5 for the Taiwanese government in August 2017.
Amazingly, this means that three of the four launches conducted by SpaceX in the last two months will have made use of reused Falcon 9 boosters, something I am choosing to take as foreshadowing for the coming months. By all appearances, the rocket company has been eminently successful in enacting a true industrial phase change towards the acceptance of flight-proven rocketry – a hard-earned achievement made possible by a combination of incredible reliability and unexpectedly positive responses from government agencies like NASA and the USAF.
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- SpaceX is readying one of three flightworthy reused boosters for its final flight, NET June 4. (SpaceX)
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- GovSat-1’s sooty booster from late January 2018. (Tom Cross)
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- Falcon Heavy’s incredible debut also featured two flight-proven boosters – the side cores were converted from reused Falcon 9s. (Bill Carton)
A relatively light payload, PAZ weighs in just shy of 1400 kg. However, despite a lack of confirmation, it is known that riding along with the imaging satellite are two highly significant prototype satellites, built by SpaceX itself. Deemed Microsat 2A and 2B in FCC licensing applications, the small 400 kg satellites will act as SpaceX’s first-ever flight test of integrated satellite hardware – a massive step towards realizing the company’s dream of Starlink, a global internet constellation meant to provide service of the same caliber (or better…) as providers like Comcast, Time Warner, and others. This will be a major moment if successful, and will make SpaceX the first US company to successfully launch its first prototype internet satellites intended for low Earth orbit (200-1000 miles above Earth), a factor that would make them far more viable as a competitive alternative to ground-based internet than the current heavyweights in geostationary orbit (30,000+ miles above Earth).
Those distances are crucial: such a long distance between user and terminal (60,000+ miles round trip) results in what the average person would consider “lag” or simply unresponsive internet, where actions take as long as several seconds to register (such as clicking a link). This makes things like gaming, video chat, and more effectively unusable. However, thanks to the miniaturization enabled by the relentless progress of electronics technologies, tiny satellites (100-500 kg) with electric propulsion are rapidly becoming a viable alternative and threat to the massive (4000-8000 kg) communications satellites placed into geostationary orbit. Through mass production and lower costs to orbit, a giant network of magnitudes smaller satellites can realistically beat those giant satellites by being closer to the Earth. This means that more satellites in a given network will more frequently reenter the Earth’s atmosphere and be destroyed, requiring the constant launch of reinforcements, but this new paradigm is actually a viable strategy.
A beautiful string of Iridium NEXT satellites deployed into the sunrise. (SpaceX)
SpaceX’s own Microsats, prototypes for a constellation likely to be named Starlink, are quite possibly the most promising entrants among a sea of interested constellation operators. With the addition of laser-based communications links between each or most of the Starlink satellites planned to be placed in orbit, SpaceX’s constellation will be truly unique in its extreme flexibility as a giant, global mesh network.
By using lasers, latency (lag) will be far less significant and will enable SpaceX to distribute its network’s availability beyond the capability of any individual satellite, known as a decentralized network. As always, SpaceX’s choice to pursue such a configuration is extraordinarily ambitious. Still, the very fact that Microsat 2A and 2B are scheduled for launch just days from now suggests that the company’s near-silent satellite development program, employing several hundred people all over the West coast, has seen some considerable successes. In other words, it’s likely not a coincidence that the first flight test of a Starlink satellite will actually feature two satellites – one cannot test laser interlinks with just one satellite.
All things considered, fingers crossed for SpaceX on this flight-proven commercial mission. If all goes well with both PAZ and the Starlink prototypes, SpaceX will be one huge step closer to being able to provide truly universal, affordable, and high-quality internet.
Stay with us on Twitter and Instagram as Teslarati’s West Coast photojournalist, Pauline Acalin, will bring us on the ground coverage at California’s Vandenberg Air Force Base ahead of, and on the day of, the PAZ mission.
Follow along live as we cover these exciting proceedings live on social media!
Teslarati – Instagram – Twitter
Pauline Acalin – Twitter
Eric Ralph – Twitter
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
