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SpaceX’s reusable Falcon rockets have Europe thinking two steps ahead
In a rare instance of some connection to reality, a European Union commissioner overseeing the space industry has acknowledged the elephant in the room, admitting that SpaceX has changed the game for commercial rockets and that the upcoming Ariane 6 rocket may already be outdated.
While slight, European Commissioner Thierry Breton expressed some level of urgency, stating that “SpaceX has redefined the standards for launchers.” “Ariane 6 is a necessary step, but not the ultimate aim: we must start thinking now about Ariane 7.” Ariane 6 is a new European Space Agency (ESA) rocket designed to replace the existing Ariane 5 workhorse and do some while cutting costs. However, the vehicle’s design and the strategy behind it were fixed in place before SpaceX began to routinely demonstrate Falcon 9 reusability, effectively creating a rocket optimized for a market that ceased to exist soon after.
Based on the economically infeasible design decision to build a hybrid first stage with a liquid core and add-on solid rocket boosters (SRBs), as well as the structurally inefficient use of hydrogen and liquid oxygen propellant for the booster, Ariane 6 is designed to compete with the likes of the United Launch Alliance’s (ULA) Delta IV, Atlas V, and upcoming Vulcan rockets. Despite several years of halfhearted, half-baked attempts to even consider making parts of Ariane 6 reusable, the rocket will be 100% expendable come its first (and likely last) launches.
While effectively dead on arrival from a commercially competitive perspective, Ariane 6 is still an impressive rocket. Featuring two variants, the only major difference is the inclusion of either two or four SRBs. A62 is expected to cost roughly $82 million and will be able to launch up to 5000 kg (~11,000 lb) to the geostationary transfer orbit (GTO) commonly used by the communications satellites that are Ariane 5’s bread and butter. Doubling down on solid rocket boosters, A64 will cost at least $135 million apiece and can launch up to 11.5 metric tons (~25,400 lb) to GTO and 5 metric tons to a circular geostationary orbit (GEO).
Compared to SpaceX’s reusable Falcon 9 and Falcon Heavy offerings, Ariane 6 is thus put in a bit of a nightmarish situation. According to the most up-to-date information available, the base price for a commercial orbital launch on a flight-proven Falcon 9 booster may already be as low as $50 million. Even in a recoverable configuration, Falcon 9 easily trounces Ariane 62’s performance and is able to launch more than 16 metric tons to low Earth orbit (A62: 10.3 t) and 5.5 tons (A62: 5 t) to geostationary transfer orbit (GTO), all while costing almost 40% less.
Technically, Ariane 64 is a bit more viable from a performance perspective, but Falcon Heavy can offer almost identical performance to higher orbits and vastly superior performance to lower orbits while still permitting recovery of all three boosters. Cost-wise, Falcon Heavy either meets or beats A64, with existing contracts ranging from $115 to $130 million for extraordinarily high-value NASA and US military payloads. According to SpaceX, the rocket’s base price could be as low as $90 million. Once SpaceX has three operational drone ships on the East Coast, Falcon Heavy can send up to 10 metric tons to GTO while still allowing all three boosters to land at sea. If one of those three boosters is expended, that performance leaps to 16 tons, 40% more than A64.
In short, even assuming no improvements between now and Ariane 6’s first several launches in 2021 and 2022, SpaceX’s existing Falcon 9 and Heavy rockets beat Europe’s newest entrant at almost every turn. It should be no surprise, then, that a senior ESA commissioner is already publicly implying that Ariane 6 is outdated before its first launch. As far as “Ariane 7” goes, no official plans exist, although ESA, French space agency (CNES), and Arianespace have tenuous concepts in work that point towards a fully liquid methane-oxygen rocket with a reusable booster.
In theory, a rocket like Themis could launch Europe back into the competitive global launch industry, but ESA’s history of launch vehicle development suggests that such a radical departure from Ariane 5 and Ariane 6 (>$4 billion on its own) would require a huge uptick in funding and 5-10 years of development. With pragmatic supporters like Breton, there is at least some hope, but the outlook is decidedly gray.
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Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
