News
SpaceX’s reusable Falcon rockets have Europe thinking two steps ahead
In a rare instance of some connection to reality, a European Union commissioner overseeing the space industry has acknowledged the elephant in the room, admitting that SpaceX has changed the game for commercial rockets and that the upcoming Ariane 6 rocket may already be outdated.
While slight, European Commissioner Thierry Breton expressed some level of urgency, stating that “SpaceX has redefined the standards for launchers.” “Ariane 6 is a necessary step, but not the ultimate aim: we must start thinking now about Ariane 7.” Ariane 6 is a new European Space Agency (ESA) rocket designed to replace the existing Ariane 5 workhorse and do some while cutting costs. However, the vehicle’s design and the strategy behind it were fixed in place before SpaceX began to routinely demonstrate Falcon 9 reusability, effectively creating a rocket optimized for a market that ceased to exist soon after.
Based on the economically infeasible design decision to build a hybrid first stage with a liquid core and add-on solid rocket boosters (SRBs), as well as the structurally inefficient use of hydrogen and liquid oxygen propellant for the booster, Ariane 6 is designed to compete with the likes of the United Launch Alliance’s (ULA) Delta IV, Atlas V, and upcoming Vulcan rockets. Despite several years of halfhearted, half-baked attempts to even consider making parts of Ariane 6 reusable, the rocket will be 100% expendable come its first (and likely last) launches.
While effectively dead on arrival from a commercially competitive perspective, Ariane 6 is still an impressive rocket. Featuring two variants, the only major difference is the inclusion of either two or four SRBs. A62 is expected to cost roughly $82 million and will be able to launch up to 5000 kg (~11,000 lb) to the geostationary transfer orbit (GTO) commonly used by the communications satellites that are Ariane 5’s bread and butter. Doubling down on solid rocket boosters, A64 will cost at least $135 million apiece and can launch up to 11.5 metric tons (~25,400 lb) to GTO and 5 metric tons to a circular geostationary orbit (GEO).
Compared to SpaceX’s reusable Falcon 9 and Falcon Heavy offerings, Ariane 6 is thus put in a bit of a nightmarish situation. According to the most up-to-date information available, the base price for a commercial orbital launch on a flight-proven Falcon 9 booster may already be as low as $50 million. Even in a recoverable configuration, Falcon 9 easily trounces Ariane 62’s performance and is able to launch more than 16 metric tons to low Earth orbit (A62: 10.3 t) and 5.5 tons (A62: 5 t) to geostationary transfer orbit (GTO), all while costing almost 40% less.
Technically, Ariane 64 is a bit more viable from a performance perspective, but Falcon Heavy can offer almost identical performance to higher orbits and vastly superior performance to lower orbits while still permitting recovery of all three boosters. Cost-wise, Falcon Heavy either meets or beats A64, with existing contracts ranging from $115 to $130 million for extraordinarily high-value NASA and US military payloads. According to SpaceX, the rocket’s base price could be as low as $90 million. Once SpaceX has three operational drone ships on the East Coast, Falcon Heavy can send up to 10 metric tons to GTO while still allowing all three boosters to land at sea. If one of those three boosters is expended, that performance leaps to 16 tons, 40% more than A64.
In short, even assuming no improvements between now and Ariane 6’s first several launches in 2021 and 2022, SpaceX’s existing Falcon 9 and Heavy rockets beat Europe’s newest entrant at almost every turn. It should be no surprise, then, that a senior ESA commissioner is already publicly implying that Ariane 6 is outdated before its first launch. As far as “Ariane 7” goes, no official plans exist, although ESA, French space agency (CNES), and Arianespace have tenuous concepts in work that point towards a fully liquid methane-oxygen rocket with a reusable booster.
In theory, a rocket like Themis could launch Europe back into the competitive global launch industry, but ESA’s history of launch vehicle development suggests that such a radical departure from Ariane 5 and Ariane 6 (>$4 billion on its own) would require a huge uptick in funding and 5-10 years of development. With pragmatic supporters like Breton, there is at least some hope, but the outlook is decidedly gray.
Check out Teslarati’s Marketplace! We offer Tesla accessories, including for the Tesla Cybertruck and Tesla Model 3.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Police sergeant recounts his Neuralink journey with Elon Musk’s brain chip
Tesla Cybercab uses a unique strategy for picking up the right rider
