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SpaceX’s reusable Falcon rockets have Europe thinking two steps ahead
In a rare instance of some connection to reality, a European Union commissioner overseeing the space industry has acknowledged the elephant in the room, admitting that SpaceX has changed the game for commercial rockets and that the upcoming Ariane 6 rocket may already be outdated.
While slight, European Commissioner Thierry Breton expressed some level of urgency, stating that “SpaceX has redefined the standards for launchers.” “Ariane 6 is a necessary step, but not the ultimate aim: we must start thinking now about Ariane 7.” Ariane 6 is a new European Space Agency (ESA) rocket designed to replace the existing Ariane 5 workhorse and do some while cutting costs. However, the vehicle’s design and the strategy behind it were fixed in place before SpaceX began to routinely demonstrate Falcon 9 reusability, effectively creating a rocket optimized for a market that ceased to exist soon after.
Based on the economically infeasible design decision to build a hybrid first stage with a liquid core and add-on solid rocket boosters (SRBs), as well as the structurally inefficient use of hydrogen and liquid oxygen propellant for the booster, Ariane 6 is designed to compete with the likes of the United Launch Alliance’s (ULA) Delta IV, Atlas V, and upcoming Vulcan rockets. Despite several years of halfhearted, half-baked attempts to even consider making parts of Ariane 6 reusable, the rocket will be 100% expendable come its first (and likely last) launches.
While effectively dead on arrival from a commercially competitive perspective, Ariane 6 is still an impressive rocket. Featuring two variants, the only major difference is the inclusion of either two or four SRBs. A62 is expected to cost roughly $82 million and will be able to launch up to 5000 kg (~11,000 lb) to the geostationary transfer orbit (GTO) commonly used by the communications satellites that are Ariane 5’s bread and butter. Doubling down on solid rocket boosters, A64 will cost at least $135 million apiece and can launch up to 11.5 metric tons (~25,400 lb) to GTO and 5 metric tons to a circular geostationary orbit (GEO).
Compared to SpaceX’s reusable Falcon 9 and Falcon Heavy offerings, Ariane 6 is thus put in a bit of a nightmarish situation. According to the most up-to-date information available, the base price for a commercial orbital launch on a flight-proven Falcon 9 booster may already be as low as $50 million. Even in a recoverable configuration, Falcon 9 easily trounces Ariane 62’s performance and is able to launch more than 16 metric tons to low Earth orbit (A62: 10.3 t) and 5.5 tons (A62: 5 t) to geostationary transfer orbit (GTO), all while costing almost 40% less.
Technically, Ariane 64 is a bit more viable from a performance perspective, but Falcon Heavy can offer almost identical performance to higher orbits and vastly superior performance to lower orbits while still permitting recovery of all three boosters. Cost-wise, Falcon Heavy either meets or beats A64, with existing contracts ranging from $115 to $130 million for extraordinarily high-value NASA and US military payloads. According to SpaceX, the rocket’s base price could be as low as $90 million. Once SpaceX has three operational drone ships on the East Coast, Falcon Heavy can send up to 10 metric tons to GTO while still allowing all three boosters to land at sea. If one of those three boosters is expended, that performance leaps to 16 tons, 40% more than A64.
In short, even assuming no improvements between now and Ariane 6’s first several launches in 2021 and 2022, SpaceX’s existing Falcon 9 and Heavy rockets beat Europe’s newest entrant at almost every turn. It should be no surprise, then, that a senior ESA commissioner is already publicly implying that Ariane 6 is outdated before its first launch. As far as “Ariane 7” goes, no official plans exist, although ESA, French space agency (CNES), and Arianespace have tenuous concepts in work that point towards a fully liquid methane-oxygen rocket with a reusable booster.
In theory, a rocket like Themis could launch Europe back into the competitive global launch industry, but ESA’s history of launch vehicle development suggests that such a radical departure from Ariane 5 and Ariane 6 (>$4 billion on its own) would require a huge uptick in funding and 5-10 years of development. With pragmatic supporters like Breton, there is at least some hope, but the outlook is decidedly gray.
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Tesla to make app change for easier communication following Service
“Looking into it. After a service visit is complete, we close the in-app messaging option after 2 hours. We will change this to 24hours or more.”

Tesla will enhance the ability to communicate through the mobile app with Service after work has been done on your car.
One of the biggest weaknesses of Tesla’s automotive division has been Service, as Service Centers are not necessarily plentiful, and wait times, in some regions of the country, are over a month in duration.
Getting in touch with Service after a car has work done to it is also difficult. Calling showrooms in some regions has proven to be difficult to enable direct communication between the customer and the company.
If something is not resolved properly, Tesla keeps the in-app messaging option active for two hours after the service visit is complete.
However, that doesn’t resolve everything, as some issues may arise again more than two hours later. Then the issue of communication presents itself once again.
Tesla is going to extend that time frame to a day or more, according to Raj Jegannathan, Tesla’s AI/IT-Infra, Cybersecurity, IT Apps & Vehicle Service VP.
Looking into it. After a service visit is complete, we close the in-app messaging option after 2 hours. We will change this to 24hours or more.
— Raj Jegannathan (@r_jegaa) August 18, 2025
Tesla has made several changes over the past few years to attempt to improve its Service. Recently, for Collision repair, it started offering a $45-per-day loaner program with free FSD, free tolls, and free Supercharging.
It also recently started sharing local and regional leader contact information so customers have the ability to reach out when they have complaints or disagree with warranty claims, changes in estimates, or initial diagnostics.
Tesla creates clever solution to simplify and improve its Service
However, this is only available at a few showrooms and is currently a pilot program.
These improvements are aimed at resolving communication breakdown, which appears to be a problem that many owners experience.
Tesla is one of the few companies that also operates a fleet of Mobile Repair vehicles, which will perform service at your house or place of business. However, the size of it has gone down by 11 percent year over year.
News
Tesla is overhauling its Full Self-Driving subscription for easier access
The subscription model is more accessible to many owners, as it is reasonably priced and offers the option to take a month off from using it if they are interested in saving money.

Tesla is overhauling its Full Self-Driving subscription and how it markets it to customers after several owners and fans of the company complained about the accessibility of the monthly access to its driver assistance suite.
Tesla Full Self-Driving is the automaker’s semi-autonomous driving suite, which is widely regarded as the most robust and capable on the market today. Owners can purchase the suite outright for $8,000, or they can subscribe to the program for $99 per month, an option it enabled a few years ago.
However, it is not super easy to subscribe to the subscription model, nor is it even recognized on the company’s Online Design Studio. Without some research or prior knowledge, a consumer might not even know they could pay monthly to experience Full Self-Driving.
That is set to change, according to Tesla’s AI/IT Infrastructure, Cybersecurity, IT Apps, and Vehicle Service head Raj Jegannathan, who said the company is planning to change that.
Instead of having customers only have the option to pay outright for the suite, Tesla is now planning to offer the subscription model in its Online Design Studio, making it easier to activate that option:
Yes, will optimize the design to offer both full purchase, subscriptions(with free trial) on the configurator.
— Raj Jegannathan (@r_jegaa) August 24, 2025
It will be the second major change Tesla makes to how it sells Full Self-Driving to customers, the first being videos of real-life operation of FSD in the Design Studio. Previously, the site only showed animations of Full Self-Driving’s capabilities.
Tesla added the videos of FSD handling some tricky situations, as well as general operation of the suite, to the Design Studio in recent weeks.
Tesla makes big change to encourage Full Self-Driving purchases
The subscription model is more accessible to many owners, as it is reasonably priced and offers the option to take a month off from using it if they are interested in saving money.
Many cannot justify paying for the suite outright, especially as it adds $8,000 to the cost of their car. After they experience its capabilities for themselves, they might.
Both moves appear to be an effort to increase the take rate of Full Self-Driving, particularly as autonomy takes center stage at Tesla.
With the rollout of Robotaxi and some teased capabilities of the upcoming v14 iteration of Full Self-Driving, Tesla is gearing up to continue advancing its self-driving technology.
News
Tesla talks Semi ramp, Optimus, Robotaxi rollout, FSD with Wall Street firm

Tesla (NASDAQ: TSLA) recently talked about a variety of topics with Wall Street firm Piper Sandler, as the firm released a new note on Friday about their meeting with the company’s Investor Relations team.
According to the note from Piper Sandler, Tesla talked in detail about the Semi program, Optimus, and its potential valuation given its capabilities, the rollout of Robotaxi in Austin, and Full Self-Driving progress in the United States.
Tesla Semi Ramp
The Tesla Semi is set to enter mass production in 2026 at a dedicated factory near the company’s Gigafactory in Reno, Nevada.
The Semi has already been in pilot program testing, as Tesla has partnered with a few companies, like Frito-Lay and PepsiCo., to perform regional logistics. It has been met with excellent reviews from drivers, and it has helped give Tesla a good idea of what to expect when it makes its way to more companies in the coming years.
Piper Sandler said that it is evident Tesla is preparing for a “major ramp,” but it is keeping its expectations low:
“We’ve never expected much from this product, but we’d love to be proven wrong (Tesla is clearly prepping for a major ramp).”
Tesla Optimus and its value internally and externally
Optimus has been working in Tesla factories for some time, but its expectations as a product offering outside of the company internally have major implications.
Its role within Tesla factories, for now, is relatively low, but Optimus is still doing things to assist. By this time next year, Piper Sandler said Optimus should have bigger responsibilities:
“By this time in 2026, Optimus should be moving/staging parts within Tesla’s facilities.”
Outside of Tesla, Optimus could be a major beneficiary for companies as it could be a more affordable way to handle tedious tasks and manual labor. The firm believes that if Optimus can work 18-hour shifts, a cost of $100,000 per unit “would be justified.”
Tesla Robotaxi Expansion
The big focus of the firm with Robotaxi was Tesla’s expansion of the geofence in Austin this week. It was substantial, bringing the Robotaxi’s total service area to around 170 square miles, up from the roughly 90 square miles that rival Waymo is offering in the city.
Tesla Robotaxi geofence expansion enters Plaid Mode and includes a surprise
Tesla has doubled its geofence three times since its launch in late June, and it also revealed that its fleet of vehicles has expanded by 50 percent. It did not give a solid number of how many vehicles are operating in the fleet.
Tesla Full Self-Driving v14 launch
Tesla’s Full Self-Driving suite is set to have a fresh version, v14, rolled out in either September or October, and there are some pretty high expectations for it.
CEO Elon Musk said:
“The FSD release in about 6 weeks will be a dramatic gain with a 10X higher parameter count and many other improvements. It’s going through training & testing now. Once we confirm real-world safety of FSD 14, which we think will be amazing, the car will nag you much less.”
There is also some expectation that v14 could be the public release of what Tesla is running in Austin for Robotaxi. The firm confirmed this in their note by stating it “should enable Tesla owners to use software that is on par with Robotaxis in Austin.”
The only real hold up would be regulator skepticism, but Tesla can alleviate this with strong data.
The firm maintained its ‘Overweight’ rating and the $400 price target it holds on the stock.
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