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SpaceX scraps first Starship prototype to make way for new and improved rockets
A bit less than a month after SpaceX’s first full-scale Starship prototype was partially destroyed during testing, the damaged rocket has been almost completely scrapped to make way for new and improved Starships.
On November 20th, SpaceX effectively tested the Starship Mk1 – the first full-scale prototype – to destruction, pressurizing the rocket’s tank section (lower half) until it quite literally popped its top. The pressure wave that failure created damaged almost every internal component of the massive vehicle, all but guaranteeing that SpaceX would have to scrap the vehicle and move on to new prototypes.
Those future prototypes will take advantage of the many, many lessons learned from Starhopper’s two test flights and several additional grounded tests, as well as the many learning experiences presented through Starship Mk1’s pathfinder manufacturing, assembly, and test campaign. As is SpaceX’s signature, the company is choosing to learn by building actual hardware and making the inevitable mistakes that come hand in hand with such an eccentric and ambitious program.
Above all else, SpaceX is trying to redefine the minimum infrastructure needed to build high-performance launch vehicles at a scale comparable to or even larger than NASA’s Saturn V, the largest rocket ever successfully launched. Modern rockets like Falcon 9 and Atlas V are built in relatively clean and environmentally-controlled environments and Saturn I and V – while quite a bit less sterile – were at least built inside large hangar-like facilities.
With Starship, SpaceX instead wants to build rockets even larger than Saturn V out in the elements and with a far more common (and thus affordable) workforce, (theoretically) made possible in large part thanks to its extensive use of stainless steel. Case in point, Starhopper – a low-fidelity Starship test bed – was quite literally welded together on the South Texas coast by welders far more familiar with building water towers. While not without its teething pains, Starhopper proved to be incredibly sturdy and resistant to anomalous behavior and successfully performed two separate flight tests in July and August 2019.
Three months after Starhopper’s second and final hop test, SpaceX’s Starship Mk1 tank section – the lower half of the rocket – was moved to the launch site and began a series of tanking tests. The first few tests were completed successfully and focused on searching for leaks with a neutral cryogenic liquid (likely liquid nitrogen). After the majority of those leaks were sealed, SpaceX moved into liquid oxygen load testing a few days later. For unconfirmed reasons, it turned out that that first liquid oxygen pressure test would also be Starship Mk1’s last.
On November 20th, SpaceX pressurized Starship Mk1 to its limits, with almost all of the visible creases and wrinkles in its steel surface visibly smoothing out as the supercool liquid oxygen caused frost to form on the exterior. Ultimately, SpaceX pushed the vehicle beyond its limits and its uppermost tank dome quite literally popped off of Starship’s tank section, whether the overpressure event was intentional or unexpected. The force of that overpressure event essentially sent a shockwave through Starship, crushing and warping its two remaining tank domes and transfer tubes like an aluminum soda can.
In simpler terms, very few parts of Starship Mk1 escaped unharmed, all but guaranteeing that it would not be worth the effort to repair it. Instead, SpaceX has almost entirely scrapped the prototype over a period of two weeks. According to an official statement released shortly after Mk1’s failure, SpaceX will attempt to recover and reuse as much of Mk1 as it can and those few salvageable parts will be added to an entirely new prototype, deemed Starship Mk3.
Although it’s disappointing that Starship Mk1 was unable to perform any kind of Raptor engine testing, let alone flight tests, it’s safe to say that the pathfinder prototype has been well worth the time and effort it took to build. Regardless of flight or engine testing, a ton of Mk1’s value lies in its utility as a hands-on, physical testbed for SpaceX employees to perform experiments and learn how to build steel rockets – and build them outside in less than friendly weather conditions.
SpaceX is in the midst of rapidly expanding its presence in Boca Chica, Texas, including a new launch control center, an expanded landing and launch pad, new production facilities, and more. The company has also just begun churning out numerous monolithic (single-weld) steel rings that will likely become part of Starship Mk3 in the near future. It will likely be several months before that next-generation prototype is as close to completion as Starship Mk1 was, but it should be well worth the wait and well worth its predecessor’s sacrifice.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
