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SpaceX’s second astronaut launch a step closer after NASA announcement
SpaceX’s second astronaut launch is a a step closer to flight after NASA and JAXA announced the third and fourth astronauts assigned to ride Crew Dragon to the International Space Station (ISS) on its first operational mission.
On the cusp of March 30th and 31st, the Japanese Space Agency (JAXA) made the first Crew Dragon-related announcement of the day, revealing the assignment of astronaut Soichi Noguchi to SpaceX’s Crew-1 launch. Hinging entirely on the success of SpaceX’s imminent Demo-2 astronaut launch debut, a critical demonstration mission scheduled to launch no earlier than mid-to-late May 2020, Crew Dragon’s Crew-1 mission will be the spacecraft’s first operational mission ferrying humans to and from the space station. NASA followed up JAXA’s announced hours later, revealing that astronaut Shannon Walker would be the fourth and final crew member aboard Crew Dragon’s Crew-1 launch.
Including Boeing’s Starliner and SpaceX’s Crew Dragon crewed demonstration missions, known as the Crewed Flight Test and Demonstration Mission 2 (Demo-2 or DM-2), respectively, NASA has purchased six astronaut launches from both providers. In theory, one Starliner and Crew Dragon launch per year – spaced out six or so months apart – should be enough to meet NASA’s space station transportation needs, meaning that the space agency’s 12 contracts should last until 2025 or 2026. Boeing’s Starliner appears to be delayed indefinitely after multiple near-catastrophic failures on its first Orbital Flight Test (OFT) but if SpaceX’s Demo-2 mission goes as planned, Crew Dragon could be set to enter operational duty as early as Q4 2020.
SpaceX’s Crew-1 mission manifest now includes NASA astronauts Mike Hopkins, Victor Glover, and Shannon Walker, as well as JAXA astronaut Soichi Noguchi and will likely carry an additional 100-200 kg (200-400 lb) of cargo to the International Space Station (ISS). While all eyes are reasonably on Crew Dragon’s Demo-2 mission, right now, the spacecraft’s Crew-1 through -5 missions are where SpaceX has the opportunity to gain extensive experience launching humans on an operational, semi-routine basis.
Making up at least half of the backbone of NASA’s new domestic astronaut launch capabilities, Crew Dragon and Falcon 9 will hopefully prove themselves to be as reliable and dependable as they and their predecessors have been over the years. Cargo Dragon, SpaceX’s first orbital-class spacecraft and the first private vehicle to visit the ISS, has successfully resupplied the space station and safely returned to Earth each of the 20 times the spacecraft reached orbit. Unsurprisingly, SpaceX ran into intermittent technical issues over those numerous flights, but all of those anomalies were solved on the fly and never prevented mission success or spacecraft recovery.
Falcon 9’s first in-flight failure destroyed the CRS-7 Cargo Dragon spacecraft in June 2015 and cut the mission short before it could reach orbit, but the failure was entirely unrelated to Dragon. Falcon 9’s second catastrophic failure occurred less than 15 months later, also a fault of a small but explosive rocket design flaw. From January 2017 to March 2020, however, Falcon 9 and Falcon Heavy rockets have completed 58 consecutively successful launches. With that streak of success, by certain measures, Falcon has become the most reliable operational rocket family in the world, tied with ULA’s famously reliable Atlas V and slightly better than Arianespace’s Ariane 5.
In short, while Cargo Dragon can’t hold a candle to the sheer scale of Russia’s Soyuz and Progress spacecraft flight histories, Falcon 9 is one of the two most reliable launch vehicles in operation and Crew Dragon will stand on the back of one of the most reliable spacecraft ever built in recent history. With (perhaps more than a little) luck, Boeing’s Starliner spacecraft – launched atop Atlas V, the other most reliable operational rocket – will hopefully be able to develop its own record of reliability in the next several years, but it will never be able to compete with the Cargo Dragon heritage Crew Dragon directly benefits from.
Boeing’s next Starliner mission is up in the air after the spacecraft’s almost disastrous orbital launch debut. Most likely, NASA will require a second uncrewed flight test, this time including the space station rendezvous, docking, and departure attempt Boeing had to cancel after Starliner’s major software failure. A second OFT would likely be ready for flight no earlier than Q3 or Q4 2020, depending on NASA’s investigation findings and requirements. If NASA remains confident and things go perfectly during the likely OFT2 mission, Starliner’s Crew Flight Test (CFT) could maybe launch by the end of 2020.
Crew Dragon’s Demo-2 astronaut launch debut is aiming for what NASA says is a mid-to-late May launch, although the mission is more likely to fly in the late-May to mid-June time frame. If Demo-2 launches on schedule (H1 2020) and is as flawless as Crew Dragon’s uncrewed Demo-1 launch debut, SpaceX could be ready to launch its second astronaut mission (Crew-1) as early as Q4 2020, possibly around the start of the quarter. With so much contingent on near-term reviews and tests, schedules beyond Demo-2 are unsurprisingly fluid.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
