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SpaceX to launch five South Korean military satellites by 2025
South Korea is deepening its relationship with SpaceX with a contract to launch at least five military reconnaissance satellites on Falcon 9 rockets by the end of 2025.
Known as the “425 Project,” South Korea intends to operate its own small constellation of five new Earth observation satellites: four synthetic aperture radar (SAR) satellites and one electro-optical infrared (EO/IR) satellite. All five would help ensure the near-continuous observation of sites of interest in North Korea, nominally allowing for new observations to be made at least every two hours. In a boon to South Korea’s aerospace industry, the country intends to domestically design and manufacture most or all aspects of those spacecraft. Developing domestic aerospace solutions has been a significant industrial priority for the country in recent years.
As a result, South Korea’s first stab at a domestic satellite constellation probably won’t produce record-breaking results. Publicly, the goal is to develop satellites with a maximum resolution of 0.3-0.5 meters (1-1.6 ft) per pixel – similar to the publicly established capabilities of most modern mid-sized Earth observation satellites. However, the classified capabilities of the US military and US spy agencies may offer several times that resolving power. South Korea is a close ally of the United States and likely benefits significantly from shared US intelligence. But it’s still no surprise that a country with such a belligerent neighbor would want to own and operate its own fleet of reconnaissance satellites and have the ability to independently produce its own spacecraft.
On top of working on those spacecraft, South Korea has also been developing a fully domestic orbital launch capability. The Korea Aerospace Research Institute (KARI) attempted to launch the first fully completed Korean Satellite Launch Vehicle II (KSLV-2) – also known as Nuri – in October 2021 but fell just short of orbit after its first and second stages performed nominally but its third stage ran into pressurization issues. Nuri is scheduled to return to flight as early as June 15th, 2022. Once operational, the South Korean rocket is designed to launch up to 2.6 tons (~5700 lb) to low Earth orbit (LEO) and 1.5 tons (~3300 lb) to a slightly higher sun-synchronous orbit (SSO).
South Korea’s decision to manifest its 425 Project satellites on SpaceX rockets thus raises some questions about South Korea’s confidence in – or plans to use – its own homegrown launch capabilities. Assuming Nuri more or less meets its performance goals and successfully reaches orbit during its second launch attempt in mid-2022, both of which seem plausible, the rocket would likely be more than capable of beginning operational launches no later than 2023. In fact, South Korea says that its EO/IR satellite – scheduled to launch first – will weigh around 800 kilograms (~1750 lb), making it a near-perfect fit for Nuri’s first operational launch. Such a small payload would give the rocket a large safety margin to account for any unexpected performance losses.
Instead, South Korea has decided to launch all five spacecraft on SpaceX rockets. SpaceX already has a solid relationship with the country: the company recently launched its Lockheed Martin-built ANASIS-II military communications satellite and is scheduled to launch KARI’s Korean Pathfinder Lunar Orbiter (KPLO) – South Korea’s first mission beyond Earth orbit – no earlier than August 2022.
It’s unclear if SpaceX will launch South Korea’s ‘425’ satellites individually on dedicated Falcon 9s, as rideshare payloads alongside other paying customers, or – in the case of the four SAR satellites – in batches of two or four. KPLO will be a Falcon 9 rideshare payload, making it clear that South Korea is happy to exploit cost-effective rideshare launches – though that calculus may change for military payloads. Regardless, South Korea’s latest contract won’t hurt SpaceX’s commercial manifest, which currently includes around 75 publicly-acknowledged Falcon launches.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
