News
SpaceX Starbase facilities already taking advantage of new “Port Connector Road”
SpaceX’s Starbase facilities appear to have immediately begun to take advantage of a brand new “South Port Connector Road” built by the Port of Brownsville.
Construction of the two-mile-long ~$26 million Connector Road began in August 2020 and has long been assumed to be directly related to – or at least catalyzed by – SpaceX’s growing presence in the region. The new road will directly connect the Port of Brownsville to Highway 4, effectively offering SpaceX a direct line of access between Starbase – a South Texas Starship factory and launch site – and the Gulf of Mexico. While it’s difficult to find praise for taking almost two years to construct a more or less straight 1.9-mile-long (~3 km) stretch of road, the Connector should nonetheless offer SpaceX a number of new options.
The simplest and most obvious benefit: ease of transport. The Connector Road should cut off around 5-10 miles of the 15-20-mile drive needed to deliver something from the Port of Brownsville to Starbase (or vice-versa). In theory, the reduction in driving distance doesn’t actually matter much. The real boon comes from the fact that the road could almost entirely negate the need for deliveries to use urban roads.
If SpaceX has the ability to at least temporarily use dock space closest to the Connector Road, future deliveries could feasibly spend just a few hundred feet on city streets. The rest of the journey would be spent on relatively spacious highways. For most shipping, that would be mostly irrelevant, but it’s invaluable for a company like SpaceX that regularly needs (or wants) to transport massive objects by road. Transporting any load that is exceptionally wide, long, or tall can be a relatively painful ordeal, often requiring close coordination with local police or transportation departments to – at the minimum – ensure that it can be done safely, shadow the delivery, and manage traffic.
In extreme cases, the roadway itself might have to be temporarily modified to avoid damage to power lines, cables, street lights, signs, and more. In particularly dense areas, that can dramatically increase the cost of road transport to the point that even extreme alternatives – like building a rocket factory in the middle of nowhere, for example – become alluring.
Seemingly demonstrating its utility, SpaceX appears to have immediately taken advantage of the Port Connector Road almost as soon as it was ready to use. Around February 23rd, days before the road’s ribbon-cutting ceremony and official opening, an official image shared by the Port of Brownsville shows one of five newly installed Starbase propellant tanks heading from the port to Highway 4. While not a particularly challenging payload, the sheer length of the tank would have made any alternative route painful and likely required significant traffic control for any turns. Instead, the Port Connector Road likely made it a straight shot requiring little more than a private escort or two.
The real question is whether the new road will enable the transport of entire Starships or Super Heavy boosters – or even just subsections of the rockets – from Texas to Florida and whether SpaceX will actually choose to do so. Even with the Port Connector Road, some power lines, signs, and lights would likely need to be temporarily removed for SpaceX to transport something as tall and wide as a Starship or Super Heavy, but the breadth of the work required has likely been reduced by at least an order of magnitude. SpaceX has already broken ground on what is expected to become a Florida Starship factory but even partially completing that facility to the point that it can start to build rockets could easily take 6-12 months.
In short, the Port Connector Road’s benefits might be enough for SpaceX to conclude that the one-off transport of a handful of Starships and Super Heavy boosters is worth the lowered cost. That will be especially true if SpaceX is effectively forced to restart Starbase’s environmental review process, in which case Florida – not Texas – could become the preferred location for Starship’s first orbital test flights.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
