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SpaceX Starlink launch suffers last-second scrub, ULA up next [update: double scrub]
Update: ULA has scrubbed today’s NROL-44 launch attempt after the weather at the launch site substantially worsened. The Delta IV Heavy rocket’s next shot at launch is now scheduled no earlier than 11:58 pm EDT (03:58 UTC), Tuesday, September 29th, just two hours after a SpaceX Falcon 9 is scheduled to launch the US military’s fourth upgraded GPS III satellite.
SpaceX’s eleventh Starlink launch of the year was scrubbed ~30 seconds before liftoff by bad weather, likely delaying the mission a few days and leaving ULA’s latest Delta IV Heavy launch attempt next in line.
Scheduled to lift off at 10:22 am EDT on Monday, September 28th, SpaceX’s 12th operational Starlink launch (V1 L12) nearly made it to liftoff before the company called the mission off, prioritizing mission success above all else. Given that SpaceX’s Starlink program puts the company in the unique position of being its own launch customer, the decision to let a relatively mild weather violation delay a Starlink mission by at least a few days is unintuitively encouraging.
It’s no secret that SpaceX has become the most successful private launch company in history and a commercial force to be reckoned with, handily overtaking United Launch Alliance (ULA) and Arianespace to acquire a vast majority of the commercial launch market share. Falcon 9 is on track to become the fastest commercial rocket in history to cross the 100-launch milestone and SpaceX is already well on its way to regularly out-launching entire countries with 20+ missions per year. The single biggest risk facing the company is arguably complacency and an infamous tendency known as “launch fever.”
At the cutting edge of spaceflight, constant, exhaustive vigilance is ultimately the only thing standing between a reliable rocket or spacecraft and catastrophic failure. Perhaps the single biggest threat to that vigilance is the somewhat understandable desire to avoid launch delays – a fact of life for rocketry that nevertheless costs time, money, and (to some) reputation. The term “launch” or “go fever” was originally colloquialized to describe the irresponsible managerial pressure to launch largely responsible for both of NASA’s catastrophic Space Shuttle failures.
Some (if not most) parts of SpaceX almost assuredly would rather avoid launch delays. The fact that the company continues to accept Starlink launch delays and respect Falcon 9’s limits strongly implies that SpaceX has found ways to prevent launch fever while still pushing the envelope of launch cadence and rocket reuse. Starlink-12, for example, was originally meant to launch on September 17th but was delayed ~10 days by strong ocean currents before being scrubbed seconds before launch on September 28th. Combined with the fact that SpaceX is technically free to accept more risk on its own Starlink launches, compounded delays will inevitably test the limits of any organization’s resolve.
While the argument that SpaceX is technically the only direct stakeholder in Starlink missions is a bad-faith argument that could easily be made to push for increased risk tolerance, it’s only true in a vacuum. A Falcon 9 failure during a Starlink launch would still have major consequences for all of SpaceX’s customers, particularly delaying critical NASA astronaut and US military launches until a lengthy accident investigation is completed. SpaceX executives and managers involved in launch go/no-go decisions clearly understand this and act accordingly.
Starlink-12 will likely be recycled for another launch attempt sometime after ULA’s next Delta IV Heavy launch attempt and probably after SpaceX’s own GPS III SV04 mission for the US military, scheduled no earlier than (NET) 12:02 am EDT (04:02 UTC) and 9:55 pm EDT (01:55 UTC), September 29th, respectively. Catch ULA’s latest NROL-44 launch attempt at the company’s official webcast below.
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Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
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Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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