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SpaceX Starlink internet approved in Canada, beta invites imminent
SpaceX’s Starlink satellite internet has officially won regulatory approval in Canada and CEO Elon Musk says that the first beta invites will begin to be sent out a matter of days from now.
Known as Innovation, Science and Economic Development Canada (ISED), the decision was made well before most – including Musk himself – expected it, suggesting that the Canadian agency may have been responding to growing consumer enthusiasm and interest in Starlink internet. Since SpaceX began shipping Starlink user terminals to US beta testers less than two weeks ago, rural Americans have quickly come to heap praise on the new technology – warts and all.
Transparently deemed the “Better Than Nothing Beta” by SpaceX itself, the user-side hardware is still in its infancy and the satellite constellation is far smaller than optimal, resulting in the occasional dropped connection and inconsistent speeds and latency. Nevertheless, the service SpaceX has managed to deliver before anyone else appears to be extremely promising and is now poised to expand beyond the United States for the first time.
In the Northern US, particularly Montana, new Starlink beta users have already begun to demonstrate that the cutting-edge technology is impressively resilient in the face of extreme weather. Thus far, users have already shown their Starlink antennas happily chugging along in blizzard conditions – covered in snow, icicles hanging off – without significantly disrupting the quality of the internet they are delivering.
Canada will likely serve as an additional torture test for the Starlink antennas and services sent that way, although the far north will have to wait for the time being. At the moment, according to email correspondence between SpaceQ and Elon Musk, Starlink’s Canadian foray will be significantly limited at first. To understand why, one must first understand how Starlink works.
At the moment, each orbiting Starlink satellite services as a separate node in the network, only capable of communicating with user terminals (antennas) on the ground or more substantial SpaceX-operated hubs known as ground stations. Those ground stations are the backbone of the internet service, linking the orbiting network to the rest of the Earth-based internet. To connect end-users, a satellite orbiting over head will connect to their user terminal, receive uplink requests (clicking on a link, watching a video), route those requests through a separate beam to a ground station, which then beams that content back to the Starlink satellite before being beamed down to the end-user.
Without those ground stations, Starlink is (somewhat) akin to a home network WiFi router without a cable modem. Unfortunately for SpaceX, radiocommunication hardware installation is often strictly regulated and the process is almost always unique and non-transferable in every country on Earth. As such, even with approval to serve Starlink internet in Canada, SpaceX still has to wait for individual approvals for each ground station, of which one or several dozen are necessary. Until those ground stations are approved, Starlink will only be available to Canadians below the 55th parallel, give or take.
On top of ground stations, SpaceX will also need to launch many, many more batches of Starlink satellites to be able to offer reliable and uninterrupted internet in most of the northern hemisphere (and the rest of the world). Nevertheless, with nearly 900 operational Starlink satellites launched less than a year after the first operational mission, it’s difficult to doubt that SpaceX will make it happen – and far sooner than most would reasonably expect.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
