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SpaceX Starlink a step closer to internet service and Elon Musk has beta test details
SpaceX’s successful April 22nd Starlink launch has brought the nascent constellation another step closer to serving customers internet and CEO Elon Musk has revealed the first significant beta test details.
SpaceX kicked off 60-satellite Starlink launches with its revolutionary flat-pack design in May 2019, a mission that served as a beta test for the new design and launched “v0.9 spacecraft”. The company finalized the “v1.0” Starlink satellite design shortly thereafter and began its operational launch campaign in November 2019. In the five subsequent months, SpaceX has completed six Starlink v1.0 launches, placing 360 satellites in orbit for a total of 422 as of today. Of the 422 spacecraft launched, ~415 remain operational and a small handful have been deorbited in the last few months.
The ultimate purpose of Starlink, of course, is to serve high-quality internet to customers anywhere on Earth, ranging from the deep winter Arctic to the middle of the Australian outback – places that are fundamentally underserved. Eventually, SpaceX may seek to open service to other less challenged locations and the extraordinarily ambitious final constellation – ~40,000 satellites strong – could easily serve the needs of tens or hundreds of millions, but the initial targets will, in SpaceX’s own words, be places where internet is “unreliable, expensive, or completely unavailable.” Finally, thanks to CEO Elon Musk, we have a more specific idea of when customers could begin using the Starlink constellation.
According to Musk, SpaceX could begin beta-testing its burgeoning Starlink satellite constellation as few as three months from now, potentially kicking off a “private beta” at some point in Q3 2020. “Private” means that it will almost certainly be reserved for SpaceX and Tesla employees and their families. Just like Tesla currently trials early software builds on employee cars, those customers would serve as much more regimented guinea pigs, likely offering detailed feedback throughout their trial of Starlink internet.
SpaceX has a lot of work to do along those lines. Aside from the quality, reliability, and usability of the network itself (can it stream YouTube/Netflix videos? Game? Teleconference?), the same aspects of the user terminal customers will need to access said network will also be under the microscope. If SpaceX is unable to mass-produce millions of high-quality, reliable user terminals and ensure that they are easy and intuitive to use, the quality of the Starlink satellite network itself would be effectively irrelevant.
The problem is familiar for users of ISPs (i.e. a majority of humans): your WiFi router and modem can be top-of-the-line but bad internet service makes the quality of your home network irrelevant. Vice-versa, a bad router/modem also makes high-quality internet service effectively irrelevant. In other words, SpaceX fundamentally needs to ensure that neither component becomes a bottleneck for performance or user experience.
Hence starting with a private beta test. New consumer devices and services – let alone something as ambitious, complex, and new as Starlink – will almost invariably have many, many bugs in the early stages of functionality. To the average consumer, internet is simply a commodity that they expect to “just work” in most cases, so that average customer simply isn’t fit to judge or constructively criticize an early prototype.
Once a majority of the most disruptive bugs and kinks have been worked out, though, SpaceX can begin what Musk described as a “public beta” as few as six months from now – Q4 2020. A public beta would most likely involve interested customers in the right geographic locations applying online and getting on a waitlist.
For now, it’s unknown how many testers those private and public betas will require. More likely than not, the private round will include around 1000-10,000 individuals, while it would be unusual if the public beta didn’t involve at least 10,000+ testers. There’s also a good chance that the public beta will gradually turn into full constellation operations, meaning that anyone (within reason) who wants Starlink internet would be able to join the network fairly quickly. Stay tuned for updates as SpaceX – launch by launch – gets ever closer to the goal of delivering customers internet from space.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
