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SpaceX Starlink launches to debut rideshare capabilities next month

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According to SpaceX and customer Planet, the company will start offering Starlink rideshare launch opportunities as early as next month, opening up space for other companies, space agencies, and individuals to get their payloads into space.

SpaceX’s decision to co-opt its own Starlink missions as a vehicle for rideshare payloads is perhaps one of the most interesting strategic moves in the smallsat launch ecosystem in awhile. Announced in early-August 2019, SpaceX’s Smallsat Rideshare Program effectively marked the company’s entrance into the burgeoning smallsat launch services industry. Rather than the launch industry proper, the services industry focuses on finding ways to put tiny satellites on rockets that would normally be far too large to serve as a practical solution. By finding multiple customers and wrangling with their different schedules, spacecraft, and requirements, dozens of smallsats can be launched in such a way that it’s actually worth a large launch provider’s focus.

In the past, SpaceX famously worked with Spaceflight to launch the SSO-A mission in December 2018, using all of a Falcon 9 rocket’s performance to place 64 small satellites in orbit. After many, many delays and numerous planned customers still missing the launch, both Spaceflight and SpaceX came away with the conclusion that a fully dedicated smallsat launch at the scale of Falcon 9 was simply not a practical approach to the problem. Instead, spreading the ~120 satellites originally manifested on SSO-A over 3-6 smaller missions would be far more sustainable for all parties involved. With SpaceX’s Starlink rideshare strategy, the company may have done exactly that.

Each weighing about 115 kg (~250 lb) each and standing roughly the same size as a large mini-fridge, Planet has broken the news that three of its SkySat imaging satellites will fly on SpaceX’s ninth dedicated Starlink launch. Known as Starlink-8 in reference to it being the eighth launch of finalized v1.0 satellites, the mission is scheduled to launch no earlier than June, likely 3-4 weeks after SpaceX’s 8th Starlink launch (NET May 17).

After Starlink-8, Planet will include another three SkySats on an unspecified Starlink mission, also scheduled to launch sometime in Q3. Once complete, the earth imaging company’s fleet of high-resolution (~0.5m/px) observation satellites will be 21 strong,

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One of the most recent Skysats launched is pictured here in October 2018. (SSL)
Included in Planet’s press release was this SkySat image of SpaceX’s LC-40 pad with a Falcon 9 rocket vertical, captured in “2020”. (Planet)

Until SpaceX or its rideshare customers choose to release photos or offer up details, it remains unclear how the company’s Starlink rideshares will work from a technical perspective. Thanks to SpaceX’s extremely unique method of stacking and deploying each batch of 60 Starlink satellites, there will be a combination of challenges and benefits to grapple with. Because of Starlink’s flat, rectangular satellite design, a lot of space inside the Falcon payload fairing they occupy is left empty.

Although SpaceX’s Starlink satellite packing is unprecedentedly efficient, it still leaves a lot of the payload fairing unused. (SpaceX)

There’s a slight possibility that smaller satellites and their deployers could fit in the triangular gaps left at the bottom of Starlink stacks, but it’s unlikely that Planet’s relatively large (on the scale of smallsats) SkySats would fit in the constrained space. That leaves the large conical section left unused at the top of each Starlink-dedicated payload fairing. Given that SpaceX spins up Falcon 9’s upper stage and releases Starlink satellites like a deck of giant ~260 kg (~570 lb) cards, it’s highly unlikely that rideshare passengers could be deployed after the main Starlink deployment event.

60 Starlink satellites depart Falcon 9’s upper stage and prepare for solar array deployment and orbit raising. (SpaceX)

That leaves some kind of solution that mounts rideshare payloads on top of the stack of satellites. The most likely solution would involve somehow attaching a satellite deployment mechanism to the tensioning rods that hold the Starlink stack together and are ejected to release all 60 spacecraft at once. If that solution is possible, Falcon 9 could deploy rideshare payloads, spin up, discard the structural rods and deployers in one go, and eject all 60 Starlink satellites with having to tweak any of the spacecraft or change launch operations much at all. Regardless, it will be interesting to see how SpaceX has solved its unique deployment problem.

Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla Semi lands the biggest electric truck deal in U.S. history

Tesla leads a record 2,500 truck order, but not every truck will be a Semi.

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Tesla has landed the largest electric truck order in U.S. history. ZET SCALE, a new alliance of shippers and carriers, named Tesla its primary manufacturer on Tuesday for an initial order of 2,500 electric Class 8 trucks. The deal alone would nearly double the number of electric heavy trucks operating in the country.

According to the press release from Catalyst Mobility, the nonprofit formerly known as CALSTART, Kenworth, RIDE and Volvo were also selected as secondary manufacturers that carriers can pick if their operations call for it. No split between the four brands has been published, so the exact number of Semis in the order is not yet known.

Tesla won the top slot through a competitive request for proposals. The alliance, which Catalyst Mobility runs with the Smart Freight Centre, scored bidders on price, range, charging capability and production capacity. Pooling freight demand from founding shippers, including Microsoft and PepsiCo, let every truck maker bid lower than it would for a single fleet. “The Tesla Semi is designed for lower cost per mile operations than diesel,” said Dan Priestley, director of the Tesla Semi program, as noted in the press release.

The financing is built to pull in carriers who have avoided electric trucks. ZET Financial is issuing the purchase order for all 2,500 units and will place them with fleets through a fair market value lease. The trucks will be deployed over the next few years across 10 freight hubs in Los Angeles, Stockton, Bakersfield, Seattle and Tacoma, Houston, Dallas, San Antonio, Chicago, Atlanta, and the Newark and New York area. ZET SCALE says the first order is only the opening round, with a longer term goal of 10,000 trucks or more.

Even if Tesla ends up with only a majority share, it would still be the biggest Semi deal to date. Einride’s 500 unit order in August was the previous record, and WattEV’s 370 truck order in May was the largest California deal at the time. Einride’s CEO has since said he expects all 500 trucks delivered by the end of 2027.

The announcement lands two days before Tesla formally inaugurates its Semi factory in Nevada on September 24. The 1.7 million square foot plant sits next to Gigafactory Nevada’s 4680 cell lines and is designed for 50,000 trucks a year.

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Tesla integrates Grok Bot into its vehicles for the ultimate personal assistant

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Credit: Grok

Tesla has expanded Grok from an in-car chatbot into a hands-free work assistant. On September 22, Tesla officially launched Grok Bot capability, confirming that drivers can now manage email, calendars, files, chats, and tasks by voice and then hand more ambitious errands to the AI-fueled productivity cheat code.

Grok itself is built by xAI. The new car features split into two layers: Connectors link Grok to outside accounts. Grok Bot, currently limited to SuperGrok Heavy subscribers, can complete multi-step tasks such as placing a usual coffee order, booking a reservation, or scheduling an appointment. It truly puts the driver in a nearly complete hands-free driving and productivity setting, with ironically the only task truly requiring your hands being to touch the “Start Self-Driving” button.

We were granted access to Grok Bot’s Tesla integration a few weeks back, and we’ve been able to do a handful of things with it. On a handful of occasions, we’ve used it to order food and have it ready for pickup slightly later into the evening; we’ve managed to pick up groceries after a day of errands with Grok Bot, and outside of the car, it’s helped with budgeting and even my fantasy football draft.

Tesla shows another way to utilize it: in their demo, a driver says “Hey Grok,” asks the assistant to check an inbox, and hears that a message concerns a weekend reservation. Grok then scans the calendar, reports no conflicts, and confirms the Tahoe trip is clear. It can also add check-in details to a road-trip itinerary. The point is not novelty chat. It is keeping eyes on the road, or on Full Self-Driving, while the car handles the paperwork of a trip:

This Grok rollout is not a gadget add-on as much as it is Tesla’s thesis in software form: the car should stop being a machine you operate and start being a room you occupy.

Connectors and Grok Bot treat the cabin as an office that happens to move, and that has truly been Tesla’s intention for years now. The car has slowly become an extension of a home more than a vehicle. Inbox, calendar, groceries, takeout, and reservations become voice work, not dashboard chores that you need to do before you get in your car.

Responsibility shifts from the driver to the stack, and as many Tesla owners rely on FSD for travel, Grok Bot now handles the monotony of dinner reservations or appointments.

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Elon Musk

X changed how everyone gets paid, and this lawsuit shows why

X sued a Bitcoin account network over fake payouts as its creator pay model shifts

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Elon Musk’s X has taken a Bitcoin-focused engagement ring to court, and the case doubles as a receipt for how differently the platform pays creators today. The company filed suit in the High Court of England and Wales against Vivek Kumar Sen and Zamyang Sherpa, alleging the pair ran six accounts, including @Vivek4real_, @Bitcoin_Teddy and @TrendingBitcoin, as one coordinated operation to fake the kind of engagement that used to translate directly into money.

According to the filing, first reported by Gizmodo, the accounts posted near identical “BREAKING” crypto headlines seconds apart, in one case 11 seconds, then had three more handles like, reply to and repost the material to manufacture what X called “a false appearance of genuine, human communication and interaction.” X says the scheme pulled in at least £207,384, about $278,000, and pegs its own investigation and remediation costs at another £75,000. The accounts were suspended August 18. X general counsel James Burnham announced the case on X last weekend, writing that the company “will act forcefully to protect our platform and the earnings of genuine creators.” Musk’s own reaction, posted shortly after, was three words: “Don’t mess with 𝕏.”

The timing lines up with a a recent update to how X pays its creators. The program these accounts allegedly gamed, Creator Revenue Sharing, launched in mid 2023 and paid out based on how much a post got engaged with. Originality was never part of the formula, which is exactly how the platform ended up flooded with recycled clips, copy pasted “BREAKING” posts and replies engineered purely to farm reactions from paying subscribers.

X tried patching the model more than once, including an April cut to aggregator payouts and a March regional weighting change that Musk personally paused hours after it was announced. X retired Creator Revenue Sharing for good on September 7 and opened its replacement, Original Content Rewards, the next day.

The new math is stricter. Payouts now come only from qualified impressions, meaning unique Home Timeline views from Premium subscribers where at least half the post is visible, and replies no longer count toward eligibility at all. Copied posts, reuploaded media and reposts without meaningful changes are explicitly excluded. Allegra Jacchia, senior product manager for Creators at SpaceXAI, which now runs X’s product and AI work following xAI’s acquisition of the platform, put it bluntly, saying the goal is to reward creators who bring original ideas and perspective, “not those who have become best at gaming the system.”

Read that way, the lawsuit isn’t really about six crypto accounts. It’s X putting a dollar figure on what the old incentive structure cost, then suing to collect it right as the new one goes live. For live updates on how the case and the new rewards program shake out, follow @Teslarati on X.

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