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SpaceX could provide satellite broadband service as early as 2020
Patricia Cooper, SpaceX’s VP of Satellite Government Affairs, provided a statement to the Senate Committee on Commerce, Science, and Transportation regarding SpaceX’s broadband satellite constellation ambitions.
Of note, Cooper reiterated on Wednesday that SpaceX intends to launch two prototype satellites into orbit within the next few months, and further suggested that an operational Starlink launch campaign is tentatively scheduled to begin in 2019. She also noted that the company’s initial ~4000 satellite constellation is meant to be launched over a space of five years, with limited service beginning in 2020 or 2021 once ~800 satellites have been placed in Low Earth Orbit (LEO).
While officially unconfirmed, FCC filings have for several months suggested that SpaceX was hoping to launch its first prototype communications satellites relatively soon, and Cooper’s comments indicate that those prototypes will be launched in late 2017 or early 2018. According to those documents, the reported orbit of SpaceX’s prototype Microsats fits perfectly with the planned orbit of PAZ, a Spanish Earth imaging satellite, which is scheduled for launch from Vandenberg Air Force Base, CA on January 30 2018.
SpaceX’s Starlink satellite constellation efforts could provide the company with valuable experience that can be applied around Mars. (unofficial logo by Eric Ralph)
More experimental satellites are likely to follow the launch of Microsat 2A/2B, although SpaceX’s aggressive technology development strategy could preclude future experimental launches if all goes as planned. If SpaceX hopes to begin operational launches by 2019 and launch ~800 satellites no later than 2021, the company will have to both settle on a finalized design and rapidly expand its satellite manufacturing capabilities in the near term.
Nevertheless, Cooper unambiguously stated that SpaceX is not currently pursuing outside investment for Starlink research and development. This suggests the company is relatively confident in its near and long term strategies for rolling out its satellite broadband constellation, despite its aggressive schedule.
OneWeb, also pursuing a large broadband constellation, plans to effectively mirror SpaceX’s current strategy approximately one year before, with initial launches in 2018 and limited service in 2019. As such, OneWeb’s success or lack-thereof will almost certainly inform SpaceX’s own strategy, although the technologies being pursued by both companies are somewhat different, as are the launch opportunities for each company.
After launching SES-10, the first stage was recovered for a second time aboard the drone ship OCISLY. Reuse will be a major boon for SpaceX’s internal satellite efforts. (SpaceX)
As a vertically-integrated launch provider with considerable expertise in orbital rocketry, SpaceX undoubtedly has the upper hand over all competitors simply because it can quite literally launch at cost, bypassing the relative difficulty of procuring vast numbers of commercial launches. Combined with SpaceX’s ability to unilaterally fly on refurbished launch vehicles, it is all but impossible that competing broadband constellation providers can meet a similar level of cost efficiency while purchasing market-value launches.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
