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SpaceX loses dozens of new Starlink satellites to “geomagnetic storm”
SpaceX says that dozens of the 49 Starlink satellites aboard its most recent Starlink launch may have been doomed by a “geomagnetic storm” that arrived the day after.
In an update published on SpaceX.com, the company revealed that “up to 40 of the [49 Starlink V1.5] satellites [launched on February 3rd] will reenter or already have reentered the Earth’s atmosphere” after the “severity of the storm caused atmospheric drag to increase up to 50 percent higher” relative to past Starlink launches. The incident is likely the first time in spaceflight history that a geomagnetic storm – solar weather – has caused satellites to fail because of its effects on Earth’s atmosphere.
There’s some ambiguity in SpaceX’s statement as to how exactly the storm caused up to 40 Starlink satellites to fail or if those satellites actually failed, per se. According to SpaceX, a geomagnetic storm that began on February 4th caused “the atmosphere to warm and atmospheric density at [the mission’s] low deployment altitudes to increase [up to 50%],” thereby increasing the drag on each Starlink satellite by the same amount. SpaceX intentionally launches almost every batch of Starlink satellites to very low parking orbits with perigees (the point of the orbit closest to Earth) around 200 kilometers (125 mi).
At that altitude, both Falcon 9’s upper stage and malfunctioning Starlink satellites will naturally reenter Earth’s atmosphere in a matter of weeks or even days, thus guaranteeing that satellites that fail early on won’t become space debris. Only the Starlink satellites that pass initial testing in orbit are allowed to raise themselves to operational orbits around 550 kilometers (340 mi), where a failed satellite will instead take years to deorbit. Just 500 kilometers higher, natural decay takes decades or even centuries.
For Starlink 4-7, it’s ambiguous if the radiation environment created by the geomagnetic storm or days of exposure to the edge of the atmosphere actually damaged dozens of Starlink satellites beyond recovery or if they simply deorbited so quickly in the unusual environment that they fell past the point of no return. In the latter scenario, the incident is effectively an unforeseen fluke of nature – especially given that three-dozen other Starlink launches have run into no such issues in the last three years. In the fluke-of-nature scenario, it’s also unclear if SpaceX could have predicted – and thus prevented – the anomaly.
SpaceX says it “commanded the satellites into a safe-mode where they would fly edge-on (like a sheet of paper) to minimize drag” as soon as it was aware of the issue but that “the increased drag…prevented the satellites from leaving safe-mode to begin orbit raising maneuvers.” Based on that phrasing, the most obvious explanation is that the added drag caused up to 40 of the satellites to fall far enough into the atmosphere that their ion thrusters would no longer be able to raise their orbits faster than the drag was lowering them. Raising their solar arrays into the position needed for maximum power generation (and thus maximum sustained thrust) would also drastically accelerate reentry.
The 40 satellites SpaceX believes will be lost likely cost the company anywhere from $10 million to $40 million to build, making for a very expensive lesson. The anomaly also means that SpaceX will likely need to factor in yet another weather condition – geomagnetic storms – into Starlink launch planning. If a bit more time could have saved Starlink 4-7, it’s possible that the company will also consider slightly raising the low parking orbits used for Starlink, trading slightly slower natural reentries to reduce the risk of losing dozens of brand new satellites again.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
