News
SpaceX Starship booster heads to launch pad for the fifth time
For the fifth time in five months, SpaceX has transported its most advanced Starship booster prototype from the Starbase factory to the launch pad, setting the stage for another round of testing.
Super Heavy Booster 7 (B7) returned to the factory for the fourth time on August 12th after becoming the first prototype of any kind to perform a static fire engine test while installed on SpaceX’s orbital Starship launch mount. In the days prior, the booster completed two back-to-back static fire tests with one of the 20 Raptor engines installed on the rocket, both of which apparently gave SpaceX enough confidence to prepare for the next phase of testing.
That relatively cautious progress only came after SpaceX attempted to test all 33 of the prototype’s Raptors at once during its first engine test. Whether it was the fault of overzealous managers or executives or a genuine oversight is not clear, but the combined behavior of Super Heavy and the orbital launch pad was not properly characterized before testing began. As a result, the cloud of flammable gas the rocket released during its attempted 33-engine ‘spin-prime’ test found an ignition source and violently exploded on July 11th, causing damage throughout Booster 7’s aft engine section that required several weeks of repairs between July 15th and August 6th.
When the Super Heavy rolled to the pad for the fourth time on August 6th, it was missing all 13 center Raptors, leaving only the outer ring of 20 Raptor Boost engines partially installed for the tests that followed. Thankfully, things went much better on the second try and Booster 7 completed two spin-prime tests with a single Raptor engine, followed by two successful static fire tests on August 9th and 11th. The latter test was the longest Starbase static fire ever (by a factor of ~3) and lasted about 20 seconds, allowing SpaceX to test Booster 7’s autogenous pressurization. That system pressurizes Super Heavy’s tanks by turning small quantities of cryogenic liquid propellant into gas, ensuring that its tanks remain stable as they’re rapidly drained of thousands of tons of propellant.
On August 12th, Booster 7 returned to the factory, where workers installed the rocket’s 13 center engines for the second time. Booster 7 headed back to the orbital launch site (OLS) on August 23rd and the pad’s robotic launch tower used a pair of arms to lift the rocket off its transport stand and place it on the launch mount by the end of the day.
In addition to readying Booster 7 for its next phase of static fire testing, teams of SpaceX workers took advantage of the unplanned lull in testing to modify the orbital launch mount. It’s impossible to know what exactly was done without official confirmation, but it’s likely that SpaceX was attempting to quickly fix the shortcoming(s) that allowed the July 11th explosion to happen. Without a fix, it’s unlikely that SpaceX would want to proceed with plans to ignite large numbers of Raptor engines simultaneously – a series of tests that must be completed before Starship can safely attempt its first orbital launch.
It’s unclear what exactly that fix entails, but it could involve a system to constantly flood the engine section with fire-stopping nitrogen gas or potentially take the shape of a system of vents that will connect to every Raptor engine and remove methane gas before it can turn into flammable clouds.
It’s possible that Booster 7 has returned to the launch pad solely for fit checks or some other basic proof-of-concept testing. It’s also possible that the returns signifies that SpaceX is confident in its quick launch mount fix and ready to restart static fire testing.
As Booster 7 prepares for that next phase of testing, SpaceX may also be ready to restart static fire testing with Starship S24, which paused shortly before Super Heavy returned to the factory. SpaceX appears to be modifying the suborbital launch mount and test stand Ship 24 is installed on, which could explain the lack of ship testing since August 11th. SpaceX has 12-hour test windows tentatively scheduled on August 24th and 25th, either of which could be used to test either or both prototypes.
If all goes to plan, Ship 24 and Booster 7 will eventually complete all the qualification testing SpaceX can throw at them and be ready to support Starship’s first orbital launch attempt sometime before the end of 2022.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
