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SpaceX’s Starship explosion explained by Elon Musk
Shortly after a briefing following SpaceX’s flawless astronaut launch debut, CEO Elon Musk casually revealed the best explanation yet for why a Starship prototype violently exploded during testing on May 29th.
On that fated Saturday, SpaceX successfully completed the fifth static fire of a Raptor engine installed on a full-scale Starship prototype, preceded by about an hour and a half of vehicle checks and propellant loading. Unfortunately, around a minute after Raptor shut down, what was quickly identified as liquid methane began spurting out of a specific section at the base of Starship, rapidly creating a massive cloud as the cryogenic propellant boiled and turned into gas. The specific source is unclear but moments later, something under Starship SN4 provided the shock or spark needed to ignite the expanding fire hazard, producing a spectacularly large and violent explosion.
Unsurprisingly, the accidental fuel-air explosion that was created obliterated Starship SN4 in the blink of an eye, shredding its lower (liquid oxygen) tank into steel confetti and immediately breaching the upper (liquid methane) tank, which fell to the ground and subsequently exploded again. The launch mount Starship was staged on was also damaged beyond repair and has been fully dismantled and scrapped in the two days since the anomaly. Thankfully, however, SpaceX already has replacement mounts and ships well on their way to carrying Starship SN4’s torch forward and Elon Musk already seems to understand what caused the prototype’s demise.
Shortly after a post-launch briefing celebrating and discussing SpaceX’s inaugural astronaut launch on May 30th, Reuters reporter Joey Roulette was able to ask Musk about Starship SN4’s spectacular demise the day prior. The SpaceX CEO was quoted saying that “what we thought was going to be a minor test of a quick disconnect ended up being a big problem”, confirming suspicions based on careful analysis of public views of the explosion that it was caused by issues with Starship’s ground support equipment (GSE).
In Musk’s statement, “quick disconnect” (QD) refers to an umbilical port that connects a launch vehicle to GSE, enabling the loading and offloading of propellant and fluids, clamping down the rocket, and providing a wired telemetry and communications link for ground controllers. QDs must perform all those tasks while also being able to rapidly release and disconnect, allowing the rocket to lift off while still protecting its sensitive ports for ease of reuse.
In theory, Starship’s quick-disconnect umbilical panel is even more complex, as it will have to simultaneously enable the ship to be fueled and controlled while sitting on top of a Super Heavy booster and permit in-orbit docking and refueling. Given that Starships are currently being tested independently on spartan launch mounts, it’s unclear if the current generation of prototypes has been outfitted with advanced QD panels. More likely, Musk was referring to a test of a less advanced QD panel similar to the rough version used on Starhopper last year, and SpaceX simply wanted to test its ability to disconnect and reconnect to Starship on command.
If that’s the case, the likeliest explanation for SN4’s explosion is that that quick disconnect was unable to fully reconnect after the test, resulting in a leak from the liquid methane port when SpaceX began to detank the rocket. Instead of the highly-pressurized fluid flowing smoothly back to ground storage tanks, the liquid methane sprayed wildly, akin to the effect one might observe when attempting to block off an active water source with an open palm.
Compared to the many possible ways a fueled Starship could fail, a propellant leak started by a faulty umbilical panel is about as convenient as they come. Starship SN4 may have been violently destroyed as a result, turning a relatively small error into exceptionally painful lesson but SpaceX has already had some success building full-scale prototypes at an almost unbelievably low cost – likely less than $10M apiece. Starship SN5 appears to be just shy of ready to take SN4’s place on the launch mount, although SpaceX will have to build an entirely new launch mount before it can resume testing.
At the same time, Starship SN5’s successor – SN6 – is just one stacking event away from reaching a level of completion similar to SN4 and SN5. All told, Starship SN4’s demise is just another part of the process of developing a new kind of rocket by building and testing hardware – failure can be a valuable tool when managed properly. Based on past observations, SpaceX could be ready to continue testing (and hopefully flying) Starship prototypes before the end of the month.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
