News
A SpaceX Starship rocket could take to the sky for the first time later this week
SpaceX has scrubbed its latest Starship static fire test for the third time since Friday but if another attempt succeeds within the next few days, a full-scale Starship prototype could lift off for the first time later this week.
SpaceX has attempted to perform a Starship static fire every day for the last three days without any luck, foiled by what must be mild technical issues and some extreme South Texas weather. That static fire – set to be Starship serial number 4’s (SN4) third – is required because SpaceX chose to replace the rocket’s installed Raptor engine (SN18) around 10 days ago after completing two successful tests on May 4th and 5th. Installed a few days after SN18 was removed, Starship and Raptor SN20 must now perform their own integrated static fire to ensure the complex systems are working properly.
Since SN4’s last test, SpaceX teams have been swarming the Starship prototype day and night, installing new COPVs (composite overwrapped pressure vessels; used to store high-pressure gas), new plumbing, and more. The specific purposes of all those in-situ changes can only be speculated at but what is clear is that SpaceX is preparing Starship SN4 for the first attempted flight test of a full-scale prototype, following in the footsteps of Starhopper’s bizarre but successful July and August 2019 hops. As SN4’s third Raptor static fire has slipped, though, so has that flight test. While the FAA has yet to officially publish a license for the 150m (~500 ft) Starship hop, NOTAMs (Notices to Airmen) filed recently suggest that that license and hop could come any day now.
Most recently, a NOTAM was filed on May 18th for what is likely Starship’s 150m hop test on Thursday, May 21st. Filed before SN4’s May 18th static fire test was aborted twice, that proposed May 21st hop test will almost certainly be delayed at least as long as the static fire that needs to precede it and is also dependent upon the FAA officially licensing the flight. The fact that NOTAMs are being filed for that flight strongly suggests that SpaceX and the FAA or in the late stages of hammering out a license, a process that can often involve a great deal of back-and-forth and compromise for experimental rocket launches.
Regardless, if or when Starship SN4 finally manages to fire up its new Raptor engine, it could be just a matter of days after that SpaceX attempts the first true Starship flight test. If everything goes according to plan, the ~30m (~100 ft) tall stainless steel rocket will lift off under the power of a single asymmetrically installed Raptor engine, capable of producing up to 200 metric tons (~450,000 lbf) of thrust with cryogenic liquid methane and oxygen propellant.
After lifting off from its ad-hoc South Texas launch mount, Starship SN4 will attempt to reach a peak altitude of 150m (~500 ft) and descend back down for a soft landing on an adjacent concrete pad, just like Starhopper did around nine months ago. A lot could go wrong: aside from using steel more than three times thinner than Starhopper’s, Starship SN4 will also be debuting an entirely new kind of landing leg, will be flying with asymmetric thrust, and will likely be using autogenous pressurization — all new challenges for SpaceX.
Nevertheless, there are also reasons for confidence. SpaceX has already successfully pressurized Starship SN4 all the way to 7.5 bar (~110 psi, sufficient for uncrewed orbital flight), performed multiple wet dress rehearsals and two Raptor static fire tests, and even tested what appears to be a new kind of cold gas thruster needed for roll control. Most importantly, even if Starship SN4 is destroyed during its next static fire or inaugural flight attempt, Starship SN5 is nearly at the same stage of completion and should be ready to take the reins almost immediately after the potential demise of its predecessor. With Crew Dragon’s inaugural NASA astronaut launch scheduled on May 27th, the rest of the month is set to be quite the event.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
