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SpaceX preparing giant crane to assemble Starship’s first Florida launch tower
SpaceX has begun staging and assembling parts of a giant crane it will soon need to stack Starship’s first East Coast launch tower and install other major launch pad components.
The presence of the base of that crane at SpaceX’s NASA Kennedy Space Center (KSC) Launch Complex 39A was visually confirmed by NASASpaceflight.com photographers during a weekly aerial tour of the area on June 3rd. Four days later, Teslarati photographer Richard Angle observed more major crane components on their way to Pad 39A, including the crane’s cabin.
More likely than not, the crane SpaceX or its contractor has begun assembling at 39A is a Liebherr LR 11350, the same kind of crane the company used to assemble Starship’s first orbital launch site and tower in South Texas. In fact, given how few LR 11350s there are in existence, it’s entirely possible that it’s the exact same crane. Assembly of that crane began around April 2021 and took a month and a half, at which point it was finally ready to lift an extended boom long enough to assemble a tower almost 500 feet (~150 meters) tall.
Pad 39A’s Starship launch tower is expected to be very similar to Starbase’s, although it will undoubtedly carry over numerous design changes thanks to lessons learned while building and outfitting the first tower. In fact, SpaceX has already assembled five of the nine individual sections that will eventually be stacked to form that tower, and one such change is already obvious. Instead of stacking each tower section as soon as its barebones framework is complete, SpaceX is taking a more methodical approach to its second launch tower. In an apparent attempt to limit the amount of work that needs to be done at Pad 39A itself, each of those segments is being thoroughly outfitted with secondary structures (ladders, doors, walkways, frames, raceways, etc.) before stacking.
SpaceX may even pre-install most of the thousands of feet of plumbing needed to connect a Starship to ground systems located around 90 meters (~300 ft) below it. Once stacked, each section – including all those partial propellant and gas lines – will still need to be joined together, but that process should be far easier than fully installing all the systems the tower needs to do its job. Outfitting Starbase’s launch tower, for example, took SpaceX around half a year and, to some extent, is still ongoing 11 months after the final stack. That likely explains why Starship’s 39A tower section assembly appears to be taking more time. With any luck, partially combining the outfitting and section assembly stages will significantly expedite final assembly, as far less work will need to be done at extreme heights or require a skyscraper-sized crane.
Through Starbase, SpaceX has already demonstrated the ability to stack a Starship launch tower from its unoccupied concrete base to its final height of ~145 meters (~475 ft) in about two months flat. While SpaceX will have to slalom its way around Pad 39A’s busy launch manifest, there’s no reason to believe that Starship’s first Florida launch tower won’t be stacked at least as quickly.
Aside from the arrival of crane parts, SpaceX has also made great progress on the Starship launch site itself. In the last few weeks, the company appears to have completed several significant concrete pours on the tower base. SpaceX has also installed all six of the pedestal-like orbital launch mount’s legs after months of foundation work. Elsewhere at Cape Canaveral, a different team has made excellent progress assembling the massive donut-like platform that will sit on top of those legs. Due to its extreme weight (possibly around 300 metric tons, per Elon Musk’s comments on the Starbase mount), the same LR 11350 crane will also be needed for that major installation milestone.
Plenty of parts are still missing, of course. Four tower sections still need to be assembled. Starship’s first Florida launch tower will need its own set of two ‘chopstick’ arms for lifting and (maybe) catching Starship and Super Heavy, as well as a third swinging quick-disconnect arm to connect Starship to ground systems. Aside from delivering several new tanks, SpaceX has also made no apparent progress on adding a massive methane propellant farm to Pad 39A, and it’s possible that the pad’s oxygen farm will also need to be expanded. Propellant storage has proven to be a major headache for SpaceX at Starbase.
Nonetheless, SpaceX is making great progress on most of the most difficult parts of Starship’s first Florida launch site, and there’s a good chance that just like its launch mount, work on the pad’s tower arms is already underway somewhere offsite. A great deal of work remains to be done but SpaceX is still well on its way to launching Starships out of Kennedy Space Center in the not-too-distant future.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
