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(Update: Sunday) SpaceX’s high-altitude Starship launch debut slips to Monday
Update #2: Per new Temporary Flight Restrictions, there’s now a chance that SpaceX has rescheduled Starship’s (now slightly less) high-altitude launch debut on Sunday afternoon, December 6th.
As always with experimental testing, uncertainty remains. Stay tuned for updates as we close in on Starship SN8’s 12.5-kilometer (~7.8 mi) launch debut.
Update: SpaceX’s high-altitude Starship launch debut appears to have slipped to no earlier than (NET) Monday morning, December 7th, and been reduced from 15 km to 12.5 km.
FAA-approved flight restrictions filed on December 2nd were retracted on December 3rd for unknown reasons, ultimately giving SpaceX several more days to prepare Starship SN8 for an ambitious high-altitude launch, coast, freefall, and landing attempt.
Meanwhile, SpaceX has also lowered Starship SN8’s apogee target to 12.5 km (7.8 mi) from 15 km, itself a reduction from 20 km made earlier this year. Why is entirely unclear but it’s likely that the company is in active discussion (and probably arguments) with the FAA, perhaps requiring a compromise to ensure regulatory approval.
It remains to be seen if SpaceX will perform any additional testing over the weekend or if the company will attempt to schedule Starship SN8’s launch debut on Saturday or Sunday. Stay tuned for updates and Elon Musk’s promised SpaceX webcast.
SpaceX has received FAA approval to attempt Starship’s high-altitude launch debut as early as Friday according to a Temporary Flight Restriction (TFR) filed on December 2nd.
SpaceX’s first high-altitude Starship TFR revealed that the crucial flight test is now scheduled sometime between 8 am and 5 pm CST (14:00-23:00 UTC) on Friday, December 4th, with identical backup windows available (and cleared with the FAA) on Saturday and Sunday. Originally scheduled as early as November 30th, the delays are less than surprising given the complexity and unprecedented nature of the flight test facing SpaceX.
Starship serial/ship number 8 (SN8) – the first functional full-height prototype – is tasked with launching from Boca Chica, Texas to an apogee of 15 kilometers (~9.5 miles) and dropping back to Earth to test an unproven approach to rocket recovery.
Often referred to as a bellyflop or skydiver-style attitude, Starship SN8 will attempt to freefall belly-down back to earth, using four large flaps to maintain a stable approach much like skydivers use their arms and legs to control heading and speed. When landing on planets or moons with relatively thick atmospheres, a controlled freefall could save Starship a huge amount of structural mass (no need for wings or actual airfoils) and propellant – a major benefit for what aims to be the largest reusable orbital spacecraft ever built.
Powered by three Raptor engines capable of producing up to 600 metric tons (1.3 million lbf) of thrust at full throttle, SN8’s launch debut will mark Starship’s first multiengine flight – a major milestone for any rocket prototype. SpaceX CEO Elon Musk also recently noted that Starship SN8’s propellant tanks will only be “slightly filled” for its 15 km launch debut, potentially resulting in an extremely healthy thrust to weight ratio at liftoff.
Based on several unofficial estimates, Starship SN8 is also likely to break the sound barrier on ascent, potentially putting the prototype through conditions similar to what an actual orbital launch might see at Max Q (the point of maximum aerodynamic pressure). Further adding to the daunting list of ‘firsts’, SN8’s 15 km debut will be the first Starship hop or flight with a nosecone, making it the first full-scale structural test of a nose section and the methods used to attach it to Starship’s tank section. It’s hard to exaggerate the number of things that could go wrong and the number of ways Starship SN8 could fail during its first flight.
In the interim, SpaceX has taken Starship’s launch delay as an opportunity to perform some kind of additional testing on the evening of December 2nd, involving some kind of cryogenic proof test (using liquid nitrogen) or wet dress rehearsal (WDR; using real liquid methane and oxygen). While there were initial signs that SpaceX would put SN8 through one or several more Raptor static fires before clearing the rocket for flight, it appears that those plans were cancelled earlier this week.
Less testing amplifies the risk that Starship SN8 will fail after liftoff, the probability of which Musk has pegged at ~67%. Regardless, SN8’s launch debut is bound to be spectacular and Starships SN9 and SN10 are nearly ready to take over wherever SN8 leaves off.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
