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SpaceX’s Starship prototype proceeds at breakneck pace towards hop tests
Well illustrated by recent drone photos of SpaceX’s up-and-coming Boca Chica, Texas facilities, dozens of SpaceXers and local contractors have congregated at the company’s Starship prototype work site over the last few weeks, progressing it from an empty tent and a collection of parts to a handful of large assemblies for what appears to be the first full-scale Starship hopper.
Much like Falcon 9’s Grasshopper and F9R (Reusable) hop test articles, this ungainly Starship hopper – standing an impressive 9m (29.5 ft) wide and ~40m (131 ft) tall – appears all but guaranteed to become the first integrated BFR hardware to take flight, hopefully supporting a productive series of low-altitude hop tests from a roughly-prepared South Texas pad.
https://twitter.com/austinbarnard45/status/1079402956603248641
Since SpaceX CEO Elon Musk took to Twitter to provide a number of updates on and photos of the company’s dramatically refigured approach to BFR (now Starship and Super Heavy), employees and local contractors have been working almost around the clock to keep building the first full-scale, integrated Starship test article. To be dedicated to low-speed, low-altitude hop tests, Starhopper has been a spectacle and scandal from the start thanks to an unshakable visual aesthetic reminiscent of 1950s science fiction or an elaborate and slow-burning April Fool’s prank.
As of now, several dozen tweets and tweet replies from Musk in just the last week offer extensive support for the unorthodox new design – replacing carbon composites and an ablative heat shield for a new stainless steel alloy and liquid cooling – while also firmly indicating that the object taking shape in South Texas really is a Starship hopper that will eventually take to the skies on a pillar of Raptor engine exhaust. Those inaugural hop tests could apparently begin as early as March or April 2019. Given Musk’s statements, it seems that this highly unusual Starship hop test program simply cannot be judged accurately by its cover, at least not easily.
Even for SpaceX, building an aerospace-grade prototype of a massive orbital spaceship outdoors – adjacent to soggy Texan marshland and Gulf of Mexico sea spray, no less – is utterly and completely unexpected, especially in an industry where rocket hardware is routinely fabricated indoors, if not in medical-grade clean rooms. The most likely explanation here is that we are seeing something more akin to the aeroshell or cocoon of a Starship hopper, with a huge amount of thought and debate ultimately landing on this oddity as the fastest, most affordable, and most data-rich path forward for full-scale BFR testing.
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- A welder can be seen attaching a patch layer over each panel layer gap on Dec. 30. (NASASpaceflight /u/bocachicagal)
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- A lifting sling is seen here attached to Starhopper’s bottom half prior to its first lift and move. (NASASpaceflight /u/bocachicagal)
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- Before the move… (NASASpaceflight /u/bocachicagal)
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- And after the move. (NASASpaceflight /u/bocachicagal)
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- The leftmost mockup was stitched together from NASASpaceflight user bocachicagal’s on-site photos by Thomas Lacroix. The TL;DR of this is that Starhopper appears to be a solid three-quarters the height of a full 2018 BFS. (SpaceX, NASASpaceflight, Thomas Lacroix)
In this speculative instance, the sensitive liquid methane and liquid oxygen propellant tanks – as well as Starhopper’s triple-Raptor thrust structure and spaghetti plumbing – would be fabricated in SpaceX’s Hawthorne, CA factory or McGregor, TX test facilities before being shipped to Boca Chica for integration with the large structures already in work there. Those Raptors, propellant tanks, and a general program of fit-and-finish optimizations are next on the list of significant Starhopper-related events expected to occur within the next several months.
The latter task has already begun, showing up in the form of sheet metal refinement by way of essentially stitching together loose panel gaps between and within sheet-covered sections of Starhopper’s shiny silver nose. SpaceX workers also conducted the first move of the fully-integrated hopper’s base section, previously built and then sat atop a ready-made concrete stand that may or may not have come from a water tank design. While the move was slight, the base and nose sections are now roughly side-by-side along the apron of SpaceX’s temporary tent, where a third Starhopper hull segment is being built up.
2019 is going to be wild and March/April simply cannot come soon enough.
For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet check out our brand new LaunchPad and LandingZone newsletters!
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
