News
SpaceX installs first parts of tower meant to catch Starship boosters
SpaceX’s Starship ‘launch tower’ appears to have been outfitted with the first major component of a mechanism that’s meant to allow the structure to catch Starship boosters – and maybe the ships themselves – in mid-air.
Already speeding towards completion just a few months after assembly began, the tower’s primary purpose is to provide a stable platform capable of steadying Starships and Super Heavy boosters during final integration, when the two stages combine to become one launch vehicle. Situated a stone’s throw from the Gulf of Mexico on the windy South Texas coast, the process of carefully mating two halves of what amounts to a several hundred ton skyscraper will be far harder than it might seem.
Though early operations could likely trade refinement for patience and some level of added risk, regular Starship operations will necessitate rapid, reliable, and repeatable mating in almost all weather and wind conditions. In other words, Starship’s integration tower will likely be outfitted with arm-like structures capable of temporarily fixing Starships and Super Heavy boosters in place. Teased several times by CEO Elon Musk over the last six or so months, SpaceX or its stubborn leader seem to have decided somewhere along the way that the same tower could potentially catch those building-sized rocket stages, too.
Recently described as “basically Mechazilla” by Musk, the launch tower’s supposed catching mechanism is almost a complete mystery. Based on the CEO’s comments, the implication is that some kind of giant, mobile pair of robotic arms will be affixed to the tower’s exterior. When catching Super Heavy boosters, Musk says those arms will ‘grab’ the rocket just below its Falcon booster-style grid fins. In fact, a prototype of a Super Heavy booster’s grid fin section was recently completed at SpaceX’s Boca Chica factory and sports what looks like two anchor-like structures that could be used to secure and grapple the rocket.

A bit like the four anchors used to secure Falcon boosters to the launch pad before liftoff and withstand hundreds of tons of thrust, the structures installed between Super Heavy grid fin mounts appear similar but are instead installed near the top of the rocket. Perfect, in other words, to serve as anchor points for cranes or clamps. It’s possible that Super Heavy boosters could also ‘land’ by resting the flat rear end of those hardpoints on the tower’s arms.
At the same time, catching boosters with the flat end of those hardpoints with give Super Heavy an extraordinarily narrow window for successful recovery unless its grid fins are also capable of serving as the passive part of the catch mechanism.

Known as a drawworks and potentially scavenged from Phobos, an oil rig turned SpaceX sea launch platform, the powerful hoist may be the first part of the mechanism that could allow the tower’s arms to roll up and down its exterior, ‘cushion’ landing boosters, and function a bit like a crane. Using rail-like structures visible on three of the tower’s four ‘legs,’ the hoist could lift that mechanism like a sort of complex rocket elevator.
Ultimately, though, SpaceX’s unprecedented Starship launch/catch tower will remain a mystery until it’s fully assembled and in active use. Thankfully, based on the rate of progress being made over the last few months, those milestones might be just a few months away.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Elon Musk
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Elon Musk
Tesla to a $100T market cap? Elon Musk’s response may shock you
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.