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SpaceX Starship to land NASA astronauts on the Moon
SpaceX has won part of a new $1 billion NASA contract to create a custom version of Starship designed explicitly to send space agency astronauts and huge amounts of cargo to the Moon.
Incredibly, SpaceX won its Lunar Starship development contract alongside two others awarded by NASA – one to a Blue Origin-led coalition and the other to Dynetics and “more than 25 subcontractors”. Of the three, only SpaceX’s offering is a single-stage lunar lander, while Dynetics wants to build a two-stage lander and Blue Origin wants to build a three-stage lander. It also appears that SpaceX’s custom Starship is the only lander designed to be at least partially reusable, capable of flying “many times between the surface of the Moon and lunar orbit” according to the launch company.
While potentially very exciting, the fate of NASA’s triple-threat Moon lander contract award now rests almost entirely in the hands of Congress. As of today, NASA has committed almost $970 million to the three lunar landers it’s decided to develop, only part of which the space agency appears to have on hand and ready for dispersal. For the program to even begin to approach actual missions to the Moon, let alone astronaut landings, Congress will have to consistently raise NASA’s budget every year for at least the next five to six.
Even insofar as that required budget raise (roughly ~$3B per year) is only a 10-15% increase and is effectively a rounding error relative to the rest of the federal budget, military in particular, the odds that Congress will consistently and fully support it are not great. For example, the Commercial Crew Program (CCP) – set to attempt its inaugural astronaut launch next month – began in 2010 with the expectation it would cost around $7-8 billion and achieve its first crewed launch in 2015 or 2016.
From 2010 to 2015, Congress systematically underfunded the Commercial Crew Program for largely parochial reasons, preferring to put money into projects (typically the Space Launch System rocket, Orion spacecraft, and their launch facilities) that directly benefited their districts or states. Over half a decade, Congress supplied only 60% of the funds CCP had budgeted, a lack of resources that likely directly resulted in years of program delays. Notably, while both Boeing and SpaceX have run into significant technical hurdles and suffered their own technical delays, the companies would have almost certainly been able to discover those hurdles earlier on if they’d had the full CCP budget supporting them.
It’s entirely unclear whether NASA’s new Artemis Moon lander program will have a better or worse time than the Commercial Crew Program. The same parochial SLS/Orion/ground systems interests remain in full force in the US House and Senate and will likely not be pleased by the fact that only one of NASA’s three HLS awards could result in SLS launch contracts. Surprise winner Dynetics has proposed a lander that can launch on either SLS 1B or the United Launch Alliance (ULA) Vulcan Centaur rockets.
SpaceX’s Starship lander will unsurprisingly launch of its own Super Heavy rocket booster, while Blue Origin, Lockheed Martin, Northrup Grumman, and Draper’s lander will almost certainly launch on the former company’s New Glenn rocket.
Ultimately, this is the most significant acknowledgement and support SpaceX’s next-generation Starship rocket has ever received from NASA or the US federal government. Still, of the ~$970 million NASA has initially committed, Starship only received $135 million – nearly half as much as Dynetic received and more than four times less than Blue Origin’s award. NASA is thus clearly hinging its investment on SpaceX’s continued internal support for its next-generation, fully-reusable launch vehicle, as $135 million certainly isn’t enough for even SpaceX to build a building-sized rocket to land astronauts on the Moon.
Regardless, this is certainly one of the most intriguing possible outcomes of NASA’s Human Lander Systems contracts and should keep things very interesting – pending Congressional support – over the next several years.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
