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Elon Musk talks upgrades after SpaceX Starship launches, explodes in midair
SpaceX has completed its fourth Starship test flight in as many months, offering the latest glimpse into the often frustrating reality of a highly iterative, hardware-rich rocket development program.
Right on schedule, SpaceX Starship prototype serial number 11 (SN11) lifted off from Boca Chica, Texas at exactly 8am CDT (UTC-5) – all but completely cloaked in a thick layer of fog. While unfortunate for any unofficial observers (and possibly SpaceX’s own desire to gather video footage of a test flight), SpaceX has experience launching rockets (namely Falcon 9) in thick fog thanks to its Vandenberg Air Force Base launch site on the California coast.
As such, fog theoretically poses no fundamental threat to rockets like Starship, but SN11 still took the opportunity to explore new and exciting failure modes shortly before touchdown. CEO Elon Musk himself didn’t take long to weigh in and has even offered some details and a schedule for upgrades planned for SpaceX’s next-generation launch vehicle – upgrades hoped to alleviate whatever issues led to Starship SN11’s premature demise.
First and foremost, due to the fog, the general public saw virtually nothing throughout the launch attempt. Remote streaming cameras set up near SpaceX’s launch facilities – now, excitingly, with the company’s own permission – did manage to catch some level of detail, providing the bare minimum level of insight needed to speculate on SN11’s failed landing attempt.
Per an official webcast and NASASpaceflight’s unofficial “Danger-Close Camera,” installed a few hundred feet from the launch site with SpaceX’s permission, Starship lifted off at exactly 8am and had a seemingly nominal ascent, reaching a familiar 10 km (6.2 mi) apogee around four minutes later. SN11 then arced over onto its belly and free-fell for ~100 seconds. Aside from a few intermittent fires burning on some of the rocket’s three Raptor engines, not an uncommon sight since SN8 first flew, nothing appeared particularly out of the ordinary.
At T+5:49, however, things rapidly went wrong. Still belly-down, Starship SN11 attempted to reignite all three of its Raptor engines to propulsively flip into a vertical landing position. After at least one seemingly successful reignition, SpaceX immediately lost onboard video and telemetry feeds. Based on NASASpaceflight’s pad-adjacent camera, a substantial explosion followed one or two seconds after that attempted ignition, ending Starship SN11’s test flight around 20 seconds earlier than any of its three late siblings.
Debris began to visibly hit the ground another 5-10 seconds after that explosion was first heard, all but guaranteeing that Starship SN11 exploded in midair. At this time, it’s impossible to know what exactly went wrong, but there are two clear possibilities. Starship SN11 could have failed to reignite two or even all three Raptor engines, triggering onboard flight termination system (FTS) explosives designed to prevent the rocket from straying beyond a safe zone of operations. More likely, Starship suffered a substantial failure during that reignition and flip attempt, triggering an almost immediate explosion that tore the rocket apart around half a kilometer (~1500 ft) above the pad and landing zone.
Shortly after, Musk said that Raptor “engine #2 had issues on ascent” that were notable but not enough to explain a violent midair failure and confirmed that whatever went wrong came “shortly after landing burn start.”
Musk offers Starship upgrade schedule, details
Having suffered a failure a bit less than six minutes after launch, Starship SN11 – the fourth three-engine, high-altitude prototype – was ironically the farthest from a successful landing before something went wrong: one step forward, two steps back. While unfortunate, SpaceX still got some amount of data and uncovered one or several new failure modes – arguably the two of the most important primary goals of any developmental flight test program.
Further, Musk revealed that SpaceX intends to complete and roll Starship SN15 to the launch pad just “a few days” from now – certainly earlier than expected. While the SpaceX CEO didn’t go much into detail, he reaffirmed that SN15 would bring substantial upgrades, stating that “it has hundreds of design improvements across structures, avionics/software, & engine[s].”
Musk also touched on SpaceX’s near-term plans after SN15’s upgrade path, confirming that Starship prototypes from SN20 onwards will be “orbit-capable” with even more improvements. That seemingly delineates three clear ‘blocks’ of Starship prototypes, beginning with SN8 through SN11, proceeding with SN15 through SN19, and (nominally) gearing up for true orbital-class test flights with prototype SN20 and its successors. All told, SN11’s midair demise appears likely to be just a small blip in front of a jam-packed, well-structured series of Starship upgrades and flight tests just over the horizon.
SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.
Elon Musk
SpaceX (SPCX) IPO is live today at $135: Here’s exactly what you need to know
SpaceX priced its historic IPO at $135 per share today, raising a record $75 billion.
SpaceX officially priced its initial public offering at $135 per share, offering 555,555,555 shares of Class A common stock and raising $75 billion in what is the largest IPO in stock market history. Shares are set to begin trading on the Nasdaq Global Select Market on Friday, June 12, under the ticker symbol SPCX. The previous record holder was Saudi Aramco’s 2019 offering at $29 billion, followed by Alibaba’s $22 billion offering in 2014.
At $135 per share and roughly 555.6 million shares, the implied valuation sits near $1.75 trillion, which would make SpaceX roughly the seventh largest company in the United States, just above Tesla’s current market cap. Regular investors can request shares at the IPO price through Robinhood, Fidelity, Charles Schwab, SoFi, and E*TRADE, though the deal is heavily oversubscribed and most retail allocations will be partial or unfilled. Once trading opens June 12, anyone with a brokerage account can buy SPCX on the open market.
SpaceX’s amended S-1 is sparking a major Tesla merger conversation
The valuation is anchored primarily by Starlink. Starlink crossed 10 million subscribers as of February 2026 and is adding 750,000 to 1.5 million new users per month, with the connectivity segment already posting a $1.19 billion profit last quarter. The offering also bundles in xAI following SpaceX’s all-stock merger earlier this year, adding Grok and the Colossus supercomputer to the investment thesis. As Teslarati reported, Starlink ended 2025 with $10 billion in revenue, a figure analysts project could reach $24 billion by end of 2026.
Wedbush analyst Dan Ives has been vocal in his support. “I think the time is right,” Ives said, adding that the offering expands the Elon Musk ecosystem rather than competing with Tesla. An average 12-month price target of $165 per share represents roughly 22% upside from the IPO price. Not everyone agrees – Motley Fool noted xAI is spending $1 billion per month playing catch-up to OpenAI and Anthropic.
Musk founded SpaceX in 2002 with a single stated purpose. “Elon founded SpaceX with a goal to change humanity, to make us a multi-planet species,” CFO Bret Johnsen said in the company’s retail roadshow video this week. Musk himself has been more direct: “We are building the systems and technologies necessary to provide global connectivity on Earth and beyond, to understand the true nature of the universe, and to extend the light of consciousness to the stars.”
Investor's Corner
Tesla unfolded its first European “folding Supercharger”
Tesla’s folding Supercharger just arrived in Europe and it changes how fast charging expands.
Tesla’s Folding Unit Supercharger has officially landed in Europe, with the company teasing a new installation in its effort for a broader rollout targeting major motorway rest stops across the European continent in Q3 2026. The arrival marks a notable shift in how Tesla is thinking about network expansion, moving from hardware performance alone to engineering the logistics chain itself.
While Tesla did not reveal the exact location for the new folding Supercharger in Europe, the photo shared on X heavily suggests that this maybe somewhere in Norway. Historically, whenever Tesla rolls out an entirely new infrastructure architecture in Europe, whether it was the original Supercharger stalls years ago or these brand-new modular V4 “Folding Units”, Norway is almost always the designated launch pad because of its unmatched EV adoption rate and supportive infrastructure
The Folding Unit, introduced in March 2026, is a factory pre-assembled V4 charging station built on an industrial hinge system mounted to a heavy-duty concrete base. The entire assembly arrives on site ready to unfold and connect. Tesla confirmed the units feature telescopic light poles specifically designed for easy transportation and fast on-site deployment, a detail that signals how carefully the logistics chain has been engineered alongside the hardware itself. The design allows 33% more stalls per delivery truck, cuts installation time roughly in half, and reduces overall deployment costs by more than 20% compared to traditional installations.
Tesla’s newest “Folding V4 Superchargers” are key to its most aggressive expansion yet
Tesla also noted telescopic light poles which provide benefits over traditional Supercharger installations that require fixed-height poles that are awkward to ship, slow to position on site, and often require separate crews and equipment to erect before charging hardware can even be staged. By engineering poles that compress for transit and extend on arrival, Tesla has removed one of the quieter bottlenecks in the physical deployment process. Every hour saved on a light pole installation is an hour redirected toward getting stalls energized. At scale, across dozens of new sites per quarter, those hours add up to a meaningful acceleration in how quickly a location goes from approved permit to serving its first customer.
Each Folding Unit pairs a single V4 power cabinet with eight charging posts. The V4 cabinet delivers up to 500 kW per stall for passenger vehicles and up to 1.2 MW for the Tesla Semi, supporting twice the stalls per cabinet at three times the power density of its predecessor. Longer cables make every new station immediately usable by non-Tesla vehicles, a priority as Tesla continues opening its network to Ford, GM, Rivian, Hyundai, Stellantis, and others.
As Teslarati reported when the Folding Unit was first unveiled, Tesla’s Gigafactory New York produced its final V3 Supercharger cabinet in March 2026 after more than seven years and 15,000 units, completing a full pivot to V4 production. The European arrival of the folding design is the next chapter in that transition.
Faster and cheaper deployment means Tesla can justify building in markets and corridors that were previously too expensive to serve, filling the coverage gaps that have slowed EV adoption outside major urban centers.
First Folding Unit Superchargers in Europe 🇪🇺 https://t.co/KNfYWJukkL pic.twitter.com/YR1udIpH1i
— Tesla Charging (@TeslaCharging) June 10, 2026
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
Elon Musk just put a $1 Trillion revenue number on SpaceX
