News
SpaceX just finished Starship’s 100th Raptor engine
SpaceX says its Hawthorne, California rocket factory and headquarters has completed the assembly of Starship and Super Heavy’s 100th Raptor engine.
SpaceX began developing Raptor behind the scenes as far back as 2012 and 2013, when a small team successfully tested a full-scale Raptor preburner – a small but important subcomponent – at NASA’s Stennis Space Center (SSC) facilities. Three years later, in September 2016, CEO Elon Musk revealed the first integrated static fire of a Raptor prototype – though it would later become clear that that prototype was a subscale engine about the same size as Falcon 9’s Merlin 1D.
After two and a half years of subscale testing that helped SpaceX refine startup and shutdown sequences and the general operation of what quickly became the world’s most thoroughly tested full-flow staged combustion engine, SpaceX graduated to full-scale testing. Designed to produce about twice the thrust (~200 tons/440,000 lbf) of its subscale predecessors, the first full-scale Raptor engine shipped to SpaceX’s McGregor, Texas test facilities and completed its first static fire days later on February 3rd, 2019.
Notably, the very first full-scale Raptor prototype (SN1) not only survived its first test but lived long enough to complete several more, ultimately reaching SpaceX’s minimum thrust target four days after its first static fire. A vibration issue would soon require several months of troubleshooting and iterative build-test-fail cycles but Raptor was ultimately ready to support its first brief Starhopper hop tests in July and August.
Approximately 15 months after Raptor’s first flight, Starship prototype SN8 successfully lifted off with three engines, one of which performed a near-flawless four-minute burn to apogee. Eventually, six months after SN8’s successful ascent but failed landing, Starship SN15 successfully landed, demonstrating Raptor’s ability to reignite mid-flight. Since SN15’s May 2021 success, SpaceX appears to have completed anywhere from 20 to 35+ new Raptors as part of a dramatic acceleration in production to meet the needs of at least two imminent orbital Starship test flights – both of which will need approximately 35 engines each.
For additional information on Booster 3's engine placement. Refer to this diagram below!
Massive thanks to @StarshipGazer for providing super high resolution and detailed pictures which allowed me to figure these positions out. pic.twitter.com/j1s5qHoGJ2— Artzius (@artzius) July 21, 2021
Per its label, RB16 – now better known as the 100th Raptor engine overall – is the 16th Raptor Boost engine built by SpaceX. “Boost” refers to the particular variant – in this case, a Raptor engine specifically designed for an outer ring of 20 engines on each Super Heavy booster. Unlike Raptor Center (RC) engines, the outer ring of Raptor Boost engines are fixed in place against the rocket’s skirt and aren’t designed to vector their thrust (i.e. gimbal). According to Musk, all sea level-optimized Raptor engines will ultimately produce approximately 230 tons (~510,000 lbf) of thrust.
Relative to almost any other large-scale engine development program in the last half-century, Raptor’s 29-month 100-engine milestone is an extraordinary achievement. The closest comparable engine is Blue Origin’s BE-4, which is expected to produce up to ~240 tons (~540,000 lbf) of thrust, uses an efficient (albeit slightly less so) combustion cycle, and relies on the same methane and oxygen propellant. Full-scale BE-4 testing began 16 months before Raptor in October 2017 and Blue Origin has reportedly only built and tested nine prototypes in the almost four years since. According to Musk, as of May 2021, SpaceX is now building more than a dozen Raptors – including prototypes and flight engines – every month.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
