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SpaceX’s Starship/Super Heavy rocket needs a launch pad and work is already starting
According to SpaceX job posts published early this month, the company has already begun the process of looking for the engineer or engineers that will be responsible for preparing both Starship/Super Heavy and its prospective pad facilities for the rocket’s inaugural launches.
Per one of those posts, Starship/Super Heavy’s “initial launch capability” will be achieved at Kennedy Space Center’s historic Launch Complex 39A (also known as Pad 39A), a facility SpaceX has leased since 2014 and launched from since 2017. Originally constructed in the 1960s to support Saturn V, the largest operational US rocket ever built, Pad 39A spent another three decades supporting dozens of Shuttle launches until the latter was also retired, after which SpaceX took over the historic facility. Although SpaceX has specifically discussed plans to ultimately turn its South Texas outpost into a full-fledged orbital launch site, that will be an extremely slow and expensive endeavor and Pad 39A makes sense for several reasons.
Building rocket launch facilities is hard
Even though SpaceX has still tended to aggressively outperform its competitors and peers, the process of building a new launch complex from scratch is extremely challenging. For example, after SpaceX suffered a catastrophic failure of Falcon 9 at Pad 40 (LC-40) in September 2016, the company had to conduct extensive refurbishment and even tacked on some pre-planned upgrades. Still, a large portion of the pad remained intact, including the flame trench (with minor damage), hangar facilities, and more.
Ultimately, it took SpaceX more than 10 months and $50M to repair, rebuild, and upgrade LC-40. The biggest single ticket item was likely the new transporter/erector and its associated launch mount and water deluge system, followed by new plumbing and communications infrastructure throughout the pad. By far the most time-consuming and expensive process, however, is laying a foundation for the launch pad itself, most of which SpaceX was able to skip at Pad 40 after some relatively minor repairs and modifications.
Although Blue Origin is as tightlipped as space startups come, owner Jeff Bezos has indicated that the companies large-scale LC-36 pad – built from a clean slate – was part of an overall investment of “more than $1 billion”. That is split between LC-36, a new factory, and a more general-use campus in and around Cape Canaveral, Florida. Building a factory is even more expensive than launch facilities, so the overall cost of building LC-36 from scratch is likely somewhere between $150M and $300M, although it could be even more expensive.
LC-36 is being built for New Glenn, a rocket that will produce roughly 75% as much thrust as Falcon Heavy and ~25% as much thrust as Starship’s Super Heavy booster at liftoff. This is all to make a simple point: if SpaceX means to do so, building a new Super Heavy-class launch pad at Boca Chica is going to take a bare minimum of a year and $100M+ (assuming Blue Origin has been somewhat inefficient, as usual). SpaceX’s current setup is unambiguously dedicated to far lower-thrust Starhopper (and maybe Starship) test flights, whereas an orbital launch complex capable of surviving Super Heavy liftoffs would be at least 5X larger and involve extensive foundation-laying and far more concrete.
All things considered, it’s thrilling that SpaceX is already in the process of designing and – soon – constructing the launch complex (or add-on hardware) that will support the first suborbital and orbital launches of Starship and Super Heavy. Per the aforementioned Launch Engineer job post, it seems all but certain that visible work at Pad 39A could begin at any moment, regardless of whether SpaceX has plans to subtly modify the existing 39A facilities or build something entirely new within its borders.
According to SpaceX VP of Commercial Sales Jonathan Hofeller, “the goal is to get orbital as quickly as possible, potentially even this year, with the full stack operational by the end of next year and then customers in early 2021.” In short, Starship and Super Heavy-compatible launch facilities are going to be needed at 39A (and, eventually, Boca Chica) far sooner than later. Even if it’s likely that the vehicle development will suffer delays that could push Starship’s orbital launch debut into 2021 or beyond, launch pad design and construction is challenging and slow but still fairly predictable. and it is certainly better to be early than to be late. In short, the next 12 months are going to be wild.
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Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
SpaceX’s IPO might arrive sooner than you think
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
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