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SpaceX preparing for third Starship ‘full stack’
SpaceX appears to be preparing Starship 20 and Super Heavy Booster 4 for their third ‘full stack’ demonstration after two seemingly successful tests in August 2021 and February 2022.
The first, completed in early August 2021, was mostly for show and saw SpaceX stack the unfinished prototypes with a giant crane – fighting the coastal winds throughout. After just a few hours stacked, Ship 20 was removed and returned to Starbase, where workers spent several more weeks (mostly) finishing the prototype. Booster 4 followed suit several weeks later and ultimately took another three months of work to reach some level of test readiness.
After Ship 20 and Booster 4 completed a series of tests in the last few months of 2021 and early 2022, the two were re-stacked in mid-February – once again for show. This time, the stacked Starship served as a backdrop for SpaceX CEO Elon Musk’s first official Starship presentation in more than two years. However, despite the fact that neither prototype was actually tested during the second stack, SpaceX did use the opportunity to partially debut Starbase’s ‘orbital launch integration tower’ and used that towers trio of giant arms to lift, stack, and stabilize Starship S20 on top of Super Heavy B4.
Ship 20 was ‘destacked’ with the tower’s arms just a few days after Musk’s event – an undeniably rapid and impressive achievement for the first real use of the ‘chopstick’ arms but still far from demonstrating that Ship 20, Booster 4, or the orbital launch site (OLS) are ready for orbital test flights. Since then, however, Starbase’s launch facilities have admittedly been almost as busy as they’ve ever been with Starship and Super Heavy cryoproof tests.
Ship 20 completed its first basic OLS cryogenic proof test or ‘cryoproof’ just two days after it was destacked. Additional Starship S20 cryoproofs followed on February 17th (the day after), February 22nd, and March 3rd. Super Heavy B4 completed its own cryoproofs on February 18th and March 1st, the latter of which may have actually been the fullest a Starship booster has ever been filled. All told, SpaceX completed no less than six major B4/S20 cryoproof tests in 15 days.
Crucially, all six cryoproofs were performed with Starbase’s nascent orbital tank farm, thoroughly testing its storage and distribution capabilities. Additionally, because SpaceX began liquid methane deliveries on February 13th, some of those tests – particularly with Ship 20 – may have even been proper wet dress rehearsals, meaning that SpaceX may have filled the rocket(s) with liquid methane (LCH4) and liquid oxygen (LOx) propellant to replicate preparations for a real launch.
At a minimum, Super Heavy Booster 4’s oxidizer tank was fully filled with liquid oxygen – and possibly pressurized with hot gaseous oxygen – during its March 1st cryoproof, while its fuel tank was filled about two-thirds of the way either with liquid nitrogen (LN2) or methane. Prior to its February and March tests, Booster 4 had already completed three cryoproofs – some also using LOx – in December 2021. Ship 20 had completed a cryoproof and four static fire tests.
All told, short of finally performing a full Super Heavy wet dress rehearsal and static fire at the orbital launch site, it’s not all that clear what more SpaceX can derive from additional individual cryoproof testing of Ship 20 or Booster 4. Several things do still need to be demonstrated, however. First, the OLS launch tower has yet to use its arms to remotely install a Super Heavy on the orbital launch mount. More importantly, SpaceX has yet to use the launch tower and its swinging ship umbilical arm to cryoproof or fuel a Starship while stacked on top of a Super Heavy. Finally, SpaceX has also yet to simultaneously perform a cryoproof or wet dress rehearsal test of a stacked Starship and Super Heavy, which will be necessary for orbital test flights.
One or several of those to-be-completed tests may be why SpaceX appears to have begun preparing to install Ship 20 on top of Booster 4 for the third time. On March 14th, Starship S20 was moved towards the launch tower and on March 15th, the ship was slotted between its ‘chopstick’ arms. Based on stack #2, the ship could be lifted at any point – day or night – and installed on top of Super Heavy in a matter of hours.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
