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SpaceX set to launch 40 satellites on fourth dedicated rideshare mission
SpaceX says a Falcon 9 rocket is on track to launch its fourth dedicated rideshare mission no earlier than (NET) 12:24 pm EDT (16:24 UTC) on Friday, April 1st.
Known as Transporter-4, SpaceX will launch the batch of 40 customer satellites out of its Cape Canaveral Space Force Station (CCSFS) LC-40 pad. Poor weather means that the company currently has a roughly 30% chance of favorable conditions on April 1st, improving to 50% on April 2nd and 80% on April 4th. Following the first NASA Space Launch System (SLS) rocket’s trip to a nearby launch pad, SpaceX also has to work around the agency’s plans to attempt an important wet dress rehearsal (WDR) test as early as April 3rd, preventing any launches that day.
SLS has already partially contributed to delays to Axiom-1 – the first all-private astronaut launch to the International Space Station – and could potentially disrupt Transporter-4 if weather or Falcon 9 fail to cooperate on Friday or Saturday.
Transporter-4’s payload of 40 satellites is the smallest number SpaceX has ever manifested on one of its dedicated rideshare missions. It’s unclear why so few satellites will be aboard, but one customer in particular likely explains why the company can launch such a small payload. That customer is Germany’s national space agency (DLR), which has manifested EnMAP – a hyperspectral Earth observation satellite – on Transporter-4. EnMAP itself is quite a bizarre case: the wildly overambitious smallsat was initially scheduled to launch as early as 2012 but has suffered a full decade of delays as endless issues arose. Painfully, those delays mean that EnMAP – a spacecraft largely designed before 2010 – is merely the latest in a long line of similarly capable satellites. Italy, for example, began work on an almost identically capable spacecraft – PRISMA – in 2008 and launched it in 2019 for ~$140 million.
According to one estimate, EnMAP’s cost has likely ballooned from ~$100 million to more than $330 million. In other words, it’s fairly reasonable to assume that SpaceX was able to charge DLR quite a bit more than Transporter-4’s other rideshare customers. SpaceX could have positioned it as a heavily discounted dedicated launch that just so happens to carry some secondary payloads – perhaps charging ‘just’ $15-30 million. EnMAP (950 kg or 2100 lb) is slightly heavier than the maximum weight SpaceX’s one-size-fits-all pricing allows for, but a customer with a similar 830 kilogram (1830 lb) spacecraft could launch it for as little as $4.6 million on a Transporter mission.
Of Transporter-4’s 40 payloads, at least 16 are using intermediaries like Spaceflight, Exolaunch, and D-Orbit, who then deal with SpaceX for the satellite owners. Excluding EnMAP, at least six other customers likely booked directly through SpaceX. Combined, total Transporter-4 revenue before EnMAP could be as low as ~$13 million. According to a SpaceX executive speaking in 2020, the total cost of a Falcon 9 launch with a recoverable, flight-proven booster is $28 million. Given that some executives have compared Transporter missions to public transit, it’s possible that SpaceX is willing to launch some rideshare missions even knowing they will lose money, but it’s hard to imagine it would burn $10-15 million (or more) instead of just delaying a few months to add more payloads.
Even though EnMAP is thus likely picking up all of financial slack, Transporter-4 is still a good demonstration of SpaceX’s flexibility – flexibility that current or prospective providers with much smaller rockets simply can’t match. With Falcon 9, SpaceX can just throw a 1-ton, $300 million spacecraft on top of a several-dozen-satellite rideshare mission and still recover both the booster and fairing without issue – all while charging its smaller customers a more or less unbeatable $1.1 million per 200-kilogram slot and $5500 for each additional kilogram.
SpaceX will begin streaming its first Transporter-4 launch attempt around 12:10 pm EDT (16:10 UTC).
Florida Governor Ron DeSantis has sharply criticized legacy media outlets for what he describes as selective and biased reporting on vehicle accidents involving Tesla. In a recent X post, DeSantis questioned why headlines routinely spotlight the Tesla brand in crash stories, even when human error is the clear cause, while similar incidents with other automakers often receive generic treatment.
A prime example is the June 19, 2026, fatal crash in Katy, Texas. A Tesla Model 3 driven by Michael Butler struck a brick home at high speed, killing 76-year-old Martha Avila inside. Initial reports and headlines prominently featured “Tesla crash” and referenced the driver’s claim that an automated driving-assistance system was engaged.
Many outlets quickly speculated that Full Self-Driving or Autopilot were the cause of the crash, immediately blaming the suites for the accident shortly after it happened.
However, Tesla responded shortly after the accident with vehicle data that showed Butler manually overrode the system by pressing the accelerator to 100 percent, reaching 73 MPH in a residential area, more than double the speed limit. The accelerator remained floored after impact.
Tesla finally clarifies fatal Texas crash, confirms driver manually overrode acceleration
The National Transportation Safety Board (NTSB) later confirmed these findings, and Butler now faces manslaughter charges. His phone searches also included queries like “Tesla FSD too timid,” suggesting he may have intervened aggressively. Despite this, many headlines continued to center Tesla’s technology rather than the driver’s actions.
DeSantis highlighted a Washington Post headline, which was labeled, “Newly released photo shows wreckage of Tesla crash that killed grandmother.”
Do legacy media outlets typically use headlines involving the make of a car in a crash or is that only for Tesla?
It would be one thing if the self-driving malfunctioned but the crash was purely human-induced.
Seems like these outlets want to associate Tesla with crashes as… pic.twitter.com/EmfyeYiuv6
— Ron DeSantis (@RonDeSantis) July 17, 2026
The subheadline noted the driver overrode assistance and floored the accelerator, yet the brand name dominated the framing. He asked whether legacy outlets typically name the make of a car in routine crashes or reserve that treatment for Tesla to push a narrative.
This pattern appears widespread. Crashes involving Ford, Chevrolet, or Toyota vehicles frequently appear as “pickup truck slams into home” or “fatal car crash kills pedestrian” without brand specifics, especially absent new technology angles.
High-profile Ford F-150 or Chevy Silverado incidents tied to large sales volumes often escape brand-callout scrutiny. In contrast, Tesla stories consistently lead with the manufacturer, amplifying perceptions of risk despite data showing strong overall safety performance:
🚨 Why do Tesla Owners get so defensive over the narrative of crashes involving Teslas? https://t.co/aX7ogtjTCR pic.twitter.com/KO4QWaLOKl
— TESLARATI (@Teslarati) June 24, 2026
Tesla’s own 2025 Impact Report indicates vehicles using FSD logged 0.19 major incidents per million miles, roughly eight times fewer than the U.S. average. Models like the Model Y also rank among the safest in IIHS and NHTSA testing for occupant protection. Critics argue disproportionate coverage ignores these statistics and driver behavior factors, such as younger or more aggressive Tesla owners in some studies.
DeSantis frames this as part of a broader political agenda against innovative American companies like Tesla. By consistently naming Tesla while downplaying others, media outlets risk eroding public trust and shaping perceptions detached from the evidence of human error in most cases.
As autonomous technology evolves across the industry, consistent and factual reporting will be essential to separate real safety concerns from narrative-driven coverage.
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Ron DeSantis calls out media bias in Tesla crash coverage
Tesla enters two new markets on two different continents in one week
