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SpaceX to fly reused rockets on half of all 2018 launches as competition lags far behind
Speaking at SATELLITE 2018, SpaceX President Gwynne Shotwell reiterated the company’s commitment to and their customers’ acceptance of reusable rockets at the 2018, stating that SpaceX intends to fly reused boosters on at least half of their 2018 launch manifest.
Barring unforeseen circumstances, SpaceX is effectively on track to complete 30 separate missions this year with more than half flying flight-proven Falcon 9 (and Heavy) boosters. Thus far, the company has completed five launches – three flight-proven – in two months, perfectly extrapolating out to ~18 flight-proven missions and 30 total launches in 2018. While the middle weeks of March will not see any SpaceX launches, the company is on track to reach 11 flights total in late April/early March, six with reused boosters.
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- SpaceX intends to launch three Falcon 9s from all three of its pads in just seven days. Pictured here their VAFB pad in California. (Pauline Acalin)
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- LC-40, located in Cape Canaveral Air Force Station, is SpaceX’s second pad. (Tom Cross)
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- Falcon Heavy roars off of LC-39A, SpaceX’s third operational pad. A fourth launch facility is under development in Texas. (Tom Cross)
Ignoring the tidal wave of reusable rockets
Ultimately, SpaceX’s scheduled launch cadence lends a huge amount of credence to Shotwell’s historically pragmatic claim. Assuming a successful introduction of Falcon 9 Block 5 sometime in April (currently April 5), SpaceX may even be able to get closer to flying reused boosters on two thirds of their 2018 launches, a truly jaw-dropping achievement for a year-old technology in an industry that previously saw minimal technological progress in rocketry for the better part of two decades, if not three or even four.
In almost every conceivable manner, SpaceX has taken a complacent industry by surprise, to such an extent that other major rocket builders have barely begun to develop their competitive responses to successful reuse. SpaceX’s main domestic and global competitors – ULA, Arianespace, and ILS – are at best five years away from more than dabbling in operationally reusable rocketry. ULA is in the best shape here, and their strategy of recovering just the engine segment of their future Vulcan rocket is unlikely to fly – let alone conduct the first real reuse of engines – before 2023 or 2024 at the absolute earliest, and reuse is by no means a public priority for the company.
SpaceX’s main competitors are at best five years away from more than dabbling in operationally reusable rocketry
At this point in time, Arianespace has been halfhearted for years in their attempts to seriously consider reusable rocketry. As of 2018, the closest they have gotten is a noncommittal study that would see the French and German space agencies field a Falcon 1-sized (tiny) vehicle to study the SpaceX approach to landing rockets. In the case of Arianespace, ULA, and ILS, their Ariane 6, Vulcan, and Proton Medium rockets currently under development for inaugural launches no earlier than 2020 have indeed all been explicitly designed to compete with SpaceX’s highly-competitive Falcon 9. Sounds promising, right? The reality, however, is that each distinct company has more or less designed their modernized rockets to compete with Falcon 9’s pre-reusability pricing. Even before SpaceX begins to seriously lower the cost of reused Falcon 9s at the customer level, their competitors are already incapable of beating the price of Falcon 9 and Falcon Heavy, at least without accepting net losses or leaning on government subsidies.
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- Arianespace’s next-generation Ariane 6. (Arianespace)
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- ULA’s upcoming Vulcan rocket. (ULA)
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- ILS is developing a marginally different version of its Proton rocket, called Proton Medium. (ILS)
Arianespace’s Ariane 5 and ULA’s Atlas 5 and Delta 4 rockets do have impeccable and undeniably superior records of reliability, but SpaceX is making rapid progress towards enhanced reliability and unprecedented launch cadences. Falcon 9 Block 5 – SpaceX’s hard-won solution to rapid and cheaply reusable rocket boosters – is weeks away from its first launch, with something like six or more additional Block 5 boosters in the late stages of construction and assembly at SpaceX’s Hawthorne factory. The first prototype of BFR, a rocket designed with a fully-reusable booster and upper stage, has already begun to be assembled, with spaceship test hops scheduled to begin in 2019 and full-up orbital tests hoped to begin as early as 2020. Even with a pessimistic outlook on SpaceX’s BFR development prospects, the likelihood of orbital tests/operational launches beginning before the mid-2020s is incredibly high, barring insurmountable technological hurdles.
Whether or not SpaceX actually manages to begin its first flights to Mars in 2022 (even 2024-2026), BFR and its highly reusable orbital upper stage will swallow the launch industry whole if it manages to be even a tenth as affordable as its engineers intend it to be, and it will likely be in the late stages of hardware development and test launches before ULA, Arianespace, or ILS have even begun to operationally fly their tepid responses to reusability.
SpaceX’s BFR is being designed to launch crew, cargo, and fuel for unprecedentedly low prices. (SpaceX)
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Tesla is pushing back against the unfair reporting of accidents involving its vehicles. Many media outlets were quick to jump to conclusions about a fatal accident involving a Tesla in Katy, Texas, that happened recently.
The driver of the vehicle, which slammed into a brick house and killed a woman inside, stated the car was operating on Autopilot. Tesla CEO Elon Musk and Head of AI Ashok Elluswamy both challenged that claim, with Elluswamy revealing last night that the system was overridden by the driver, who pressed the accelerator pedal “all the way to 100%.”
Tesla finally clarifies fatal Texas crash, confirms driver manually overrode acceleration
The car reached a speed of 73 MPH during the crash, Elluswamy detailed, and stated that the accelerator pedal was even pressed after the crash.
The story has been spread throughout the media with either incomplete or incorrect reporting, with some stories still not updated nearly 24 hours after Musk and Elluswamy posted answers about the crash on X.
The reporting has been a thorn in the side of Tesla for several years. Vehicle accidents involving Teslas are usually reported with the manufacturer’s name in the headline, while other companies are free of criticism when their cars are involved in accidents.
Here’s an example of that:
So you don’t report the vehicle’s make when it isn’t a Tesla, but you do report it when it is a Tesla?
The vehicle in your post above is a Hyundai Ioniq 5 EV. pic.twitter.com/4WT3sZ2DHm
— Sawyer Merritt (@SawyerMerritt) February 17, 2026
Many media outlets stated the car was in “self-driving mode” or “Autopilot mode” when the car crashed. The truth is, now that Tesla has chimed in, that the driver had manually overriden the system by pressing the accelerator. Elluswamy commented on the unfair reporting:
“This blatantly irresponsible reporting does more harm to people than they realize.
Using Tesla self-driving is far safer than manual driving, and this was measured over 10B miles.
Planting such FUD in the minds of general public, who might not know the all the facts, might prevent them from using this technology that makes them safer.”
This blatantly irresponsible reporting does more harm to people than they realize.
Using Tesla self-driving is far safer than manual driving, and this was measured over 10B miles.
Planting such FUD in the minds of general public, who might not know the all the facts, might…
— Ashok Elluswamy (@aelluswamy) June 22, 2026
The damage these headlines do to Tesla and the self-driving car movement is unexplainable. Most people do not realize the safeguards that are in place with Tesla’s self-driving functions; many people who have used it know the car would never travel at that speed in a residential area, not even on the most aggressive “Mad Max” setting.
It is important to remember that Tesla Full Self-Driving is not autonomous, and the company never claimed it was. Drivers are still responsible for paying attention and remaining vigilant. They must be able to take over at all times.
Tesla Supercharging is getting yet another layer of gamification, as the company is rolling out a new competition that could win Free Supercharging miles.
Tesla is ramping up its efforts to make vehicle ownership more engaging through gamification. In June 2026, the company announced the 2026 Free Supercharging Competition, building on the Charging Passport feature introduced the previous year. This initiative turns Supercharging into a competitive, collectible adventure while offering substantial real-world incentives.
🚨 Tesla is taking its gamification of Supercharging a step further with the launch of the 2026 Free Supercharging Contest:
“In January 2027, Tesla will celebrate nine outstanding Supercharger users from 2026 by awarding them free Supercharging for their Tesla vehicle for as… pic.twitter.com/CPPYJLJwFD
— TESLARATI (@Teslarati) June 23, 2026
The Charging Passport, rolled out late last year, functions like a digital travel log or a year-in-review for Tesla owners. These types of things are used by many platforms, including Spotify and Apple Music, which show listeners what type of taste they had for the year.
Accessed in the Tesla App under the ‘Charging’ section, it displays a map of visited Superchargers, key stats, such as total energy charged (kWh), number of unique sites, total charging sessions, top charging day, and miles added. Owners earn collectible Charging Badges in categories, which include:
- Charging Milestones – for total energy, consecutive weeks of Supercharging, or unique sites visited
- Iconic Chargers – for Flagship Locations or stations near famous landmarks
- Special Events – limited-time badges for specific experiences. These badges appear within 24 hours of qualifying activity and provide a fun, shareable recap of an owner’s Supercharging journeys. Milestone progress resets annually, allowing fresh challenges each year
The 2026 contest elevates this gamification by rewarding top performers with lifetime free Supercharging. All Supercharging sessions from January 1 to December 31, 2026, count toward the competition. To participate, owners must enable “Share Charging Data with Tesla App” in vehicle settings and open the 2026 Charging Passport in the app at least once before January 1, 2027.
Nine winners will be selected — three per region (Americas, Asia-Pacific, and EMEA, with some countries excluded for regulatory reasons) — one in each of three categories:
- Longest Trip: Longest continuous streak of unique Supercharger locations where each new site is visited within 24 hours of the previous session’s start time
- Most Unique Supercharger Sites Visited: Highest number of distinct locations
- Most Energy Supercharged: Highest total in kWh charged at Superchargers
A unique site is defined as shown in the Tesla app or vehicle navigation. Repeat visits during a streak are allowed but do not extend the count. Ties are broken by total energy charged. Ineligible participants include vehicles already receiving free Supercharging, commercial-use vehicles (taxi, rideshare, delivery), Tesla employees and their immediate families, and residents of certain excluded countries.
Winners receive free Supercharging on the winning vehicle for as long as they own or lease it.
This contest is part of Tesla’s broader gamification strategy. The Safety Score has long rewarded safe driving habits with a numerical rating that can influence insurance rates or feature access. The referral program incentivizes owners with credits or free Supercharging months for successful referrals.
In-app statistics, streaks, and community features further encourage engagement. Older third-party apps even awarded “mayor” titles for frequenting specific Superchargers.
By combining digital badges, competitive leaderboards, and high-value rewards, Tesla boosts network utilization, gathers usage data, and fosters deeper owner loyalty. The 2026 Free Supercharging Competition invites enthusiasts to plan epic road trips while turning everyday charging into a rewarding pursuit. With the Passport already proving popular, expect heightened activity across the Supercharger network throughout the year.
Tesla is atop the American-Made Index from Cars.com for the sixth-straight year, as the Model 3 and Model Y took the top two spots, respectively.
Last year, the Model 3, Model Y, Model S, and Model X took the top four spots, respectively. The company has routinely performed well in the Index. However, Tesla discontinued its flagship Model S and Model X earlier this year, which took the two cars out of the ranking.
Cybertruck is not considered due to its curb weight being above the 8,500-pound threshold, which eliminates it from being required to have more detailed assembly information.
Cars.com uses five main categories to develop its rankings:
- Location(s) of final assembly
- Percentage of U.S. and Canadian parts
- Countries of origin for all available engines
- Countries of origin for all available transmissions
- U.S. manufacturing workforce
These five major factors are then put into a 100-point scale. The vehicles with the highest scores sit atop the list. The Model 3 edged out the Model Y.
🇺🇸 The Tesla Model 3 and Tesla Model Y have been put atop the American-Made Index from https://t.co/PXZ0g1pPb6, meaning they are the most American vehicles you can possibly buy.
This is the SIXTH-STRAIGHT year a Tesla has been listed as the most American-made vehicle: pic.twitter.com/HyraOmaxSL
— TESLARATI (@Teslarati) June 23, 2026
Tesla uses a strong domestic strategy to build its cars and parts domestically. It relies on intense vertical integration that reduces its dependence on global suppliers, keeping more value and jobs in the United States.
This strategy has helped Tesla gain a strong reputation for domestically produced vehicles and parts. However, it helps it with more than just awards like this one. Keeping a supply chain local has also helped insulate Tesla more than others from tariffs and supply chain disruptions.
This year’s American-Made Index from Cars.com studied nearly 400 vehicles from the 2026 model year. Tesla was the only manufacturer to have an EV inside the Top 10. The Kia EV9 was the next EV to make the list, scoring the 17th position.
The Hyundai IONIQ 5 was 21st, and the final EV to make the list was the Cadillac LYRIQ in 77th.
Tesla pushes back against unfair reporting of accidents
Tesla gets another layer of gamification with Free Supercharging on the line
