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SpaceX to fly reused rockets on half of all 2018 launches as competition lags far behind

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Speaking at SATELLITE 2018, SpaceX President Gwynne Shotwell reiterated the company’s commitment to and their customers’ acceptance of reusable rockets at the 2018, stating that SpaceX intends to fly reused boosters on at least half of their 2018 launch manifest.

Barring unforeseen circumstances, SpaceX is effectively on track to complete 30 separate missions this year with more than half flying flight-proven Falcon 9 (and Heavy) boosters. Thus far, the company has completed five launches – three flight-proven – in two months, perfectly extrapolating out to ~18 flight-proven missions and 30 total launches in 2018. While the middle weeks of March will not see any SpaceX launches, the company is on track to reach 11 flights total in late April/early March, six with reused boosters.

Ignoring the tidal wave of reusable rockets

Ultimately, SpaceX’s scheduled launch cadence lends a huge amount of credence to Shotwell’s historically pragmatic claim. Assuming a successful introduction of Falcon 9 Block 5 sometime in April (currently April 5), SpaceX may even be able to get closer to flying reused boosters on two thirds of their 2018 launches, a truly jaw-dropping achievement for a year-old technology in an industry that previously saw minimal technological progress in rocketry for the better part of two decades, if not three or even four.

In almost every conceivable manner, SpaceX has taken a complacent industry by surprise, to such an extent that other major rocket builders have barely begun to develop their competitive responses to successful reuse. SpaceX’s main domestic and global competitors – ULA, Arianespace, and ILS – are at best five years away from more than dabbling in operationally reusable rocketry. ULA is in the best shape here, and their strategy of recovering just the engine segment of their future Vulcan rocket is unlikely to fly – let alone conduct the first real reuse of engines – before 2023 or 2024 at the absolute earliest, and reuse is by no means a public priority for the company.

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SpaceX’s main competitors are at best five years away from more than dabbling in operationally reusable rocketry

At this point in time, Arianespace has been halfhearted for years in their attempts to seriously consider reusable rocketry. As of 2018, the closest they have gotten is a noncommittal study that would see the French and German space agencies field a Falcon 1-sized (tiny) vehicle to study the SpaceX approach to landing rockets. In the case of Arianespace, ULA, and ILS, their Ariane 6, Vulcan, and Proton Medium rockets currently under development for inaugural launches no earlier than 2020 have indeed all been explicitly designed to compete with SpaceX’s highly-competitive Falcon 9. Sounds promising, right? The reality, however, is that each distinct company has more or less designed their modernized rockets to compete with Falcon 9’s pre-reusability pricing. Even before SpaceX begins to seriously lower the cost of reused Falcon 9s at the customer level, their competitors are already incapable of beating the price of Falcon 9 and Falcon Heavy, at least without accepting net losses or leaning on government subsidies.

Arianespace’s Ariane 5 and ULA’s Atlas 5 and Delta 4 rockets do have impeccable and undeniably superior records of reliability, but SpaceX is making rapid progress towards enhanced reliability and unprecedented launch cadences. Falcon 9 Block 5 – SpaceX’s hard-won solution to rapid and cheaply reusable rocket boosters – is weeks away from its first launch, with something like six or more additional Block 5 boosters in the late stages of construction and assembly at SpaceX’s Hawthorne factory. The first prototype of BFR, a rocket designed with a fully-reusable booster and upper stage, has already begun to be assembled, with spaceship test hops scheduled to begin in 2019 and full-up orbital tests hoped to begin as early as 2020. Even with a pessimistic outlook on SpaceX’s BFR development prospects, the likelihood of orbital tests/operational launches beginning before the mid-2020s is incredibly high, barring insurmountable technological hurdles.

Whether or not SpaceX actually manages to begin its first flights to Mars in 2022 (even 2024-2026), BFR and its highly reusable orbital upper stage will swallow the launch industry whole if it manages to be even a tenth as affordable as its engineers intend it to be, and it will likely be in the late stages of hardware development and test launches before ULA, Arianespace, or ILS have even begun to operationally fly their tepid responses to reusability.

SpaceX’s BFR is being designed to launch crew, cargo, and fuel for unprecedentedly low prices. (SpaceX)

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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SpaceX’s newest logo confirms everything about what it’s become

SpaceX officially absorbed xAI under the SpaceXAI brand, completing the largest private merger in history.

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SpaceX made its corporate transformation official in May 2026 when Elon Musk posted on X that xAI would cease to exist as a standalone company. “xAI will be dissolved as a separate company, so it will just be SpaceXAI, the AI products from SpaceX,” he wrote.

A new SpaceXAI logo was announced today, visually embedding the xAI letters inside the SpaceX identity, which can be seen as a deliberate design choice that signals the merger is not a partnership but a full absorption and XAi a core function of the same company. The same way Starlink is not a separate brand but a SpaceX product. The announcement closed the loop on a process that began February 2, 2026, when SpaceX acquired xAI in the largest private merger in history, valued at $1.25 trillion. SpaceX at $1 trillion and xAI at $250 billion.


The reason SpaceX bought xAI was stated plainly by Musk at the time of the deal: to build orbital data centers. SpaceX had simultaneously filed with the FCC to launch up to one million satellites designed to function as AI compute nodes in low Earth orbit, escaping what Musk described as the energy constraints limiting AI development on Earth.

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xAI provided the AI software stack, with Grok, the X platform, and the Colossus supercomputer infrastructure in Memphis with over 220,000 NVIDIA GPUs, while SpaceX provided the rockets, Starlink, and the capital base to fund it. The two companies needed each other. xAI was burning $2.5 billion in losses on $250 million in revenue. SpaceX was generating an estimated $8 billion in profit on $15 billion in revenue and needed an AI narrative to command the valuation it was targeting for its IPO.

SpaceXAI just launched into your kitchen with their new app

What SpaceX has done, regardless of how the orbital AI vision ultimately plays out, is walk into a public market as something no company has been before: a rocket manufacturer, satellite internet provider, AI software company, social media platform, and supercomputer operator under one ticker. Whether that combination is worth $2 trillion depends entirely on which of those businesses you believe in most.

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Tesla flexes how it will help the blind with Cybercab

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Credit: Tesla

Tesla brought its innovative Cybercab robotaxi to the National Federation of the Blind (NFB) Annual Convention in Austin, Texas, on July 3 at the JW Marriott Austin.

The hands-on demonstration highlighted the vehicle’s thoughtful design for blind and visually impaired users, underscoring Tesla’s commitment to inclusive autonomous mobility. Attendees, many using white canes or accompanied by service dogs, experienced the steering-wheel-free Cybercab firsthand.

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The showcase emphasized practical features tailored to the needs of the blind community. Braille lettering appears on physical controls, including door releases and emergency buttons, allowing users to navigate interfaces independently through touch. Generous interior space accommodates service animals and assistive devices such as canes, guide dogs, or mobility aids without compromising comfort.

Wheelchair-height seating facilitates easier transfers for users with additional mobility challenges. Photos from the event captured blind attendees approaching the vehicle confidently, service dogs relaxing inside, and hands exploring Braille-equipped handles.

Tesla Robotaxi’s official account detailed these elements, noting the Cybercab’s focus on accessibility, especially noting the Braille lettering and additional space for service animals.

How Tesla Will Transform Mobility for the Blind

Autonomous vehicles like the Cybercab promise revolutionary independence for the roughly 2.2 million visually impaired Americans. Traditional barriers—reliance on sighted drivers, costly paratransit, or limited public transit—often restrict spontaneous travel. Tesla Full Self-Driving aims to eliminate the need for a human operator, enabling on-demand, door-to-door rides via simple app hailing with voice guidance.

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Users gain freedom to work, socialize, shop, or attend events anytime without scheduling hassles or safety concerns. This reduces isolation, boosts employment opportunities, and enhances quality of life, turning mobility from a dependency into true personal autonomy.

The NFB demonstration not only gathered valuable feedback but also generated excitement about a future where technology levels the playing field. By prioritizing inclusive design, Tesla advances a vision of transportation that serves everyone, potentially reshaping daily life for blind individuals and setting a standard for the autonomous industry.

As Cybercab deployment scales, these accessibility innovations could mark a significant step toward equitable mobility.

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Investor's Corner

Tesla challenges startups to score a gig inside its most advanced European factory

Tesla is challenging startups to bring their best battery tech directly to Gigafactory Berlin.

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Tesla has issued an open challenge to startups across Europe, inviting them to bring their best battery technology directly to the floor of Gigafactory Berlin. The program, called the JUNI x Tesla Battery Cell Giga Challenge, opened applications this month with a deadline of July 24, 2026, and is targeting startups with solutions that can make battery cell manufacturing faster, cheaper, safer, and more scalable at an industrial level.

The timing of the challenge is directly tied to Tesla’s most aggressive European battery investment yet. On May 12, 2026, Giga Berlin plant manager André Thierig announced a $250 million investment to scale the factory’s annual 4680 cell production capacity from 8 GWh to 18 GWh, more than doubling the previous target set just months earlier in December 2025. Thierig confirmed the expansion on X, saying the investment “will enable 18 GWh of annual 4680 cell production and create more than 1,500 new jobs.” Combined with a previously announced battery investment at the Grunheide site now approaches $1.2 billion.


The challenge is looking specifically for startups with proven solutions across five categories: materials, equipment, operations, automation, and artificial intelligence. Applications are screened directly by Tesla’s cell manufacturing team in Grunheide, and the strongest submissions move through technical discussions, a pitch day in front of Tesla stakeholders, and potentially a paid pilot project with the cell team. Tesla is not looking for ideas at concept stage. The program requires applicants to demonstrate working prototypes, test data, or prior pilots before being considered.

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The historical context matters here. Elon Musk first announced plans for what he called the world’s largest battery cell production facility alongside the Giga Berlin car factory back in 2020, targeting up to 250 GWh of annual capacity. Those plans were shelved in 2022 when Tesla shifted its battery investment focus to the United States to take advantage of Inflation Reduction Act incentives. The revival of cell production at Giga Berlin, now backed by over $1 billion in committed capital, represents a return to an ambition that was set aside for three years. As Teslarati has reported, the 4680 format is central to Tesla’s long-term cost reduction strategy across vehicles, energy storage, including the Tesla Semi and Cybercab.

By opening the challenge to outside startups, Tesla is acknowledging that reaching 18 GWh at Grunheide will require technology it does not currently have in-house, and it is willing to pay for the right solutions. For a startup in the battery supply chain, a paid pilot with Tesla’s European cell team is as close to a direct commercial path as the industry offers.

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