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SpaceX will attempt Falcon 9 upper stage landings in 2018, says Shotwell
SpaceX also hopes to create an Internet constellation around Mars
In a candid and light-hearted presentation given at the Massachusetts Institute of Technology, SpaceX President Gwynne Shotwell revealed a considerable amount of exciting information about the space launch company’s future prospects and near-term goals.
Fascinatingly, Shotwell confirmed that SpaceX is currently attempting to procure nuclear materials in order to conduct research and development of nuclear propulsion for spacecraft. Nuclear-powered methods of propulsion have the potential to drastically increase the efficiency of spacecraft once in orbit, with the primary benefit being faster travel times around the Solar System. Faster transit times for manned spacecraft would translate into fewer consumables needed for those journeys, increasing the amount of other supplies that could be brought in a single trip. Beyond the orbit of Mars, other destinations humans might like to visit will require non-chemical propulsion, with more traditional rocketry leading to one-way voyages measured in years.
https://twitter.com/charlottelowey/status/913145922976190464
Equally exciting, she stated that SpaceX plans to attempt the first soft landing of Falcon 9’s upper stage before the end of 2018. Second stage recovery efforts would proceed much like Falcon 9’s first stage recovery did, beginning with attempts to land softly in the ocean and later bring in a droneship to attempt legitimate recoveries of the vehicle. While SpaceX’s now highly successful program of first stage recovery has taken the first steps to appreciably lower the cost of access to orbit, as much as 30% or more of the cost of every Falcon 9 launch can be found in the second stage and its many components, all of which are currently discarded every launch. Second stage recovery and reuse is nevertheless absolutely crucial to SpaceX’s and Elon Musk’s goal of reducing launch costs by anywhere from a factor of 10 to 100.
Still, the payload fairing – a major component of the Falcon 9 – costs approximately $5 million on its own, nearly 10% of the cost of a $62 million expendable launch. SpaceX has been making concerted progress towards fairing recovery and reuse, and Musk has said that he expects SpaceX to accomplish the first successful fairing recoveries before the end of 2017. The second stage is thus the obvious next step if the goal is to create a fully-reusable Falcon 9. SpaceX, however, seem to be prioritizing a different path.
Long road to reusabity of Falcon 9 primary boost stage…When upper stage & fairing also reusable, costs will drop by a factor >100. pic.twitter.com/WyTAQ3T9EP
— Elon Musk (@elonmusk) September 14, 2017
Shotwell clarified that SpaceX would not attempt to reuse Falcon 9’s upper stage, even if recovery efforts succeed. This suggests that SpaceX is planning to focus the majority of its research and development staff and capital on their considerably larger “BFR (Big Falcon Rocket) planetary colonizer” vehicle, which will be unveiled for the first time later today. Hence, Shotwell’s comment lends confidence to the belief that Falcon 9 will never become fully reusable, which makes sense. The decision to focus energy on a new launch vehicle is arguably a more efficient and productive task than modifying Falcon 9 even more drastically. The development of an entirely new rocket offers SpaceX the freedom to design for complete reusability from the start, whereas Falcon 9’s path to partial reusability has been inevitably circuitous.
Finally, Shotwell briefly discussed SpaceX’s desire to create a vast constellation of Internet satellites around Earth, stating that their goal was “make scads of cash, spend it going to Mars, [and] give Mars broadband too!”. This aligns with speculation and leaked financial documents. Just yesterday, the Federal Communications Commission (FCC) held an Open Commission meeting where they voted to hand off certain aspects of regulatory approval to the International Telecommunications Union, which is a relatively positive development for SpaceX’s satellite constellation.
https://twitter.com/charlottelowey/status/913146863842414593
Regardless, Musk is bound to reveal some even more thrilling details about SpaceX in his presentation at the 2017 International Astronautical Congress. Currently scheduled for 4 a.m UTC on September 29, or 9:30 p.m. PDT on September 28, and an official SpaceX.com livestream is expected to be provided for those who were unable to make the long journey to Adelaide, Australia.
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
