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SpaceX will attempt Falcon 9 upper stage landings in 2018, says Shotwell
SpaceX also hopes to create an Internet constellation around Mars
In a candid and light-hearted presentation given at the Massachusetts Institute of Technology, SpaceX President Gwynne Shotwell revealed a considerable amount of exciting information about the space launch company’s future prospects and near-term goals.
Fascinatingly, Shotwell confirmed that SpaceX is currently attempting to procure nuclear materials in order to conduct research and development of nuclear propulsion for spacecraft. Nuclear-powered methods of propulsion have the potential to drastically increase the efficiency of spacecraft once in orbit, with the primary benefit being faster travel times around the Solar System. Faster transit times for manned spacecraft would translate into fewer consumables needed for those journeys, increasing the amount of other supplies that could be brought in a single trip. Beyond the orbit of Mars, other destinations humans might like to visit will require non-chemical propulsion, with more traditional rocketry leading to one-way voyages measured in years.
https://twitter.com/charlottelowey/status/913145922976190464
Equally exciting, she stated that SpaceX plans to attempt the first soft landing of Falcon 9’s upper stage before the end of 2018. Second stage recovery efforts would proceed much like Falcon 9’s first stage recovery did, beginning with attempts to land softly in the ocean and later bring in a droneship to attempt legitimate recoveries of the vehicle. While SpaceX’s now highly successful program of first stage recovery has taken the first steps to appreciably lower the cost of access to orbit, as much as 30% or more of the cost of every Falcon 9 launch can be found in the second stage and its many components, all of which are currently discarded every launch. Second stage recovery and reuse is nevertheless absolutely crucial to SpaceX’s and Elon Musk’s goal of reducing launch costs by anywhere from a factor of 10 to 100.
Still, the payload fairing – a major component of the Falcon 9 – costs approximately $5 million on its own, nearly 10% of the cost of a $62 million expendable launch. SpaceX has been making concerted progress towards fairing recovery and reuse, and Musk has said that he expects SpaceX to accomplish the first successful fairing recoveries before the end of 2017. The second stage is thus the obvious next step if the goal is to create a fully-reusable Falcon 9. SpaceX, however, seem to be prioritizing a different path.
Long road to reusabity of Falcon 9 primary boost stage…When upper stage & fairing also reusable, costs will drop by a factor >100. pic.twitter.com/WyTAQ3T9EP
— Elon Musk (@elonmusk) September 14, 2017
Shotwell clarified that SpaceX would not attempt to reuse Falcon 9’s upper stage, even if recovery efforts succeed. This suggests that SpaceX is planning to focus the majority of its research and development staff and capital on their considerably larger “BFR (Big Falcon Rocket) planetary colonizer” vehicle, which will be unveiled for the first time later today. Hence, Shotwell’s comment lends confidence to the belief that Falcon 9 will never become fully reusable, which makes sense. The decision to focus energy on a new launch vehicle is arguably a more efficient and productive task than modifying Falcon 9 even more drastically. The development of an entirely new rocket offers SpaceX the freedom to design for complete reusability from the start, whereas Falcon 9’s path to partial reusability has been inevitably circuitous.
Finally, Shotwell briefly discussed SpaceX’s desire to create a vast constellation of Internet satellites around Earth, stating that their goal was “make scads of cash, spend it going to Mars, [and] give Mars broadband too!”. This aligns with speculation and leaked financial documents. Just yesterday, the Federal Communications Commission (FCC) held an Open Commission meeting where they voted to hand off certain aspects of regulatory approval to the International Telecommunications Union, which is a relatively positive development for SpaceX’s satellite constellation.
https://twitter.com/charlottelowey/status/913146863842414593
Regardless, Musk is bound to reveal some even more thrilling details about SpaceX in his presentation at the 2017 International Astronautical Congress. Currently scheduled for 4 a.m UTC on September 29, or 9:30 p.m. PDT on September 28, and an official SpaceX.com livestream is expected to be provided for those who were unable to make the long journey to Adelaide, Australia.
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
