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Starlink competitor Xfinity launches data caps, which SpaceX says it will not use
SpaceX’s Starlink project has a series of main competitors in the internet market, one of the largest being Comcast’s Xfinity. The Philadelphia-based Comcast recently announced that twelve U.S. states would be subjected to data caps in 2021, or limits on the amount of data one household will have access to before being charged extra fees. Statements from the company have described anything over 1.2 terabytes of data usage accessible with additional fees of $10 per extra 50 GB.
The extra charges for additional data usage are somewhat staggering, considering many households’ current economic situation and the fact that local governments are advising many residents to remain indoors due to the COVID-19 pandemic. This leaves many people at home for work and leisure, with the internet being one of the few constants that remain in everyday life. While cellular devices are usually connected to residential Wi-Fi, other devices, such as smart TVs and streaming devices, are constantly connected to at-home networks, leaving the amount of data being used on a constant rise.
But surprisingly, this fact is not recognized by Comcast, nor is it stopping them from implementing the data caps in the states of Connecticut, Delaware, Massachusetts, Maryland, Maine, New Hampshire, New Jersey, New York, Pennsylvania, Virginia, Vermont, West Virginia, and the District of Columbia, as well as parts of North Carolina and Ohio, The Verge originally reported.
Comcast to impose home internet data cap of 1.2TB in more than a dozen US states next year https://t.co/nsQqyixDH2 pic.twitter.com/rv0XVeqKsb
— The Verge (@verge) November 24, 2020
In fact, it could be a way to combat customers from leaving Comcast’s television subscription services in favor of more affordable and flexible streaming options that are offered by platforms like Hulu and YouTube. The streaming services operate through a streaming device, like an Apple TV or Roku device, and use data to operate. This all contributes to a house’s data usage, and because of its ability to broadcast live television programs, it will use a substantial amount of internet data over the course of the month.
Comcast says that its average customer uses 308GB per month and that 95 percent of its customers do not get close to using the 1.2 TB threshold. But no statistic measures the data used in homes with more than one internet user or outlines the number of devices used in a home. With more people teleworking and having to rely on the home internet for productivity, the data usage is likely higher than normal.
All of these scenarios bode well for Elon Musk’s Starlink internet satellite program, which is currently operating in the Beta stage. Interestingly, Starlink Engineers performed an Ask Me Anything session on the r/Starlink subreddit and revealed that the satellite internet infrastructure would not use data caps when it enters public operation. The company intends to keep the service free of caps and added that it would only be implemented if technically necessary.
The company wrote:
“So we really don’t want to implement restrictive data caps like people have encountered with satellite internet in the past. Right now we’re still trying to figure a lot of stuff out–we might have to do something in the future to prevent abuse and just ensure that everyone else gets quality service.”
SpaceX’s intention with Starlink was to provide internet service to rural and remote areas. But now that the service is being launched and tested in high population areas like Los Angeles, it is obvious that Starlink will aim to serve every human being on Earth. As long as data caps continue to remain out of Starlink’s plans, there is a good chance that many customers of large Internet Service Providers will switch over to the more affordable and more forgiving Starlink service.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
