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Tesla’s 20 million EV goal for 2030 can be equated to the Manhattan Project: expert
For the longest time, Tesla has played the role of a disruptor, a force in the auto industry that pushes other companies to change and acknowledge the legitimacy of battery electric vehicles. But with the company’s 20 million EV goal for 2030, Tesla is trying to go far beyond disruption — it’s trying to fundamentally remake the global auto industry and the battery sector at the same time.
If successful, Tesla could become the world’s largest company. Billionaire investor and longtime Tesla bull Ron Baron mentioned this recently when he noted that the only company that could probably follow the EV maker is Elon Musk’s private space firm, SpaceX. Selling 20 million vehicles in 2030 would also make Tesla an automaker that matches Toyota and Volkswagen’s sales today combined, holding about 20% of the global vehicle market.
Needless to say, Tesla’s goals are extremely ambitious. For the company to achieve this, Tesla should see a 14-fold increase over the estimated 1.4 million or so vehicles that it is hoping to sell this year. It will also cost hundreds of billions of dollars, as per a Reuters analysis of Tesla’s financial disclosures and forecasts on the electric vehicle sector as a whole.
Michael Tracy of The Agile Group, a manufacturing expert, noted that Tesla’s 20 million EV goal for 2030 is so ambitious, it could be equated to the Manhattan Project, the United States’ massive effort in the Second World War that paved the way to the creation of nuclear weapons. “I’d equate this with the Manhattan Project in World War Two,” Tracy said.
Tesla has been growing fast, but it will have to grow at an unprecedented rate in the coming years if it wishes to hit its 2030 target. Tesla would have to construct about seven or eight more Gigafactories every 12 months or so in the coming years. It would also need to secure about 30 times as much battery capacity to supply its operations. Reuters estimated that it would cost an estimated $400 billion over the next eight years to build Tesla’s manufacturing footprint across the globe and another $200 billion to build or purchase batteries.
Benchmark Mineral Intelligence, which tracks the worldwide EV battery segment, noted that Tesla would likely have to secure 2.0 million tons of lithium, 1.3 million tons of nickel, 0.2 million tons of cobalt, and 3.5 million tons of graphite to support its 20 million EV goal in 2030. This is about four times as much lithium and nickel, about twice as much cobalt, and seven times as much graphite as the entire electric vehicle segment is looking to consume this year.
Tesla has been busy pursuing its ambitious 2030 goal. Former Tesla executives interviewed by the publication noted that Tesla had started signing offtake agreements with miners and refiners over a decade ago. The former Tesla executives reportedly noted that the company currently has deals with over 20 materials suppliers across the globe.
While experts today have stated that the raw material capacity needed to support Tesla’s 20 million EV goal for 2030 does not exist for now, the electric vehicle maker has a reputation for having great foresight. It may seem inconceivable now, but Tesla was considered insane in the past when it decided to build Gigafactory Nevada to prepare for the Model 3’s ramp. Back then, experts also questioned whether such a massive investment was warranted because the demand for EVs was still uncertain. But as history would show, Tesla was eventually proven right.
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Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Elon Musk
SpaceX gains favor as Pentagon embraces Musk-style defense reform
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
SpaceX emerged as a clear beneficiary of the Trump administration’s renewed push to accelerate military innovation, as Defense Secretary Pete Hegseth openly praised Elon Musk’s private space enterprise during a visit to the company’s Starbase launch site in Texas.
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
Hegseth embraces Elon Musk’s pace
Speaking at SpaceX’s Starbase facility in Brownsville, Texas, Hegseth criticized what he described as a “risk-averse culture” among traditional defense contractors and called for faster innovation modeled after Musk’s approach. He confirmed that the Department of Defense plans to integrate Musk’s Grok AI platform into Pentagon systems, which is part of the administration’s efforts to make the U.S. military an “AI-first warfighting force.”
Hegseth stated that the Pentagon intends to deploy AI models across both classified and unclassified networks, signaling a willingness to push past earlier efforts to limit military use of artificial intelligence. His comments aligned closely with President Donald Trump’s recent call for a $500 billion increase in defense spending, Bloomberg News noted. Trump has also warned major contractors that slower production and shareholder-focused practices could put future contracts at risk.
While Hegseth criticized legacy defense firms, SpaceX was held up as an example of how aggressive timelines, vertical integration, and iterative development could reshape defense strategies. “We need to be blunt here; we can no longer afford to wait a decade for our legacy prime contractors to deliver a perfect system. Winning requires a new playbook. Elon wrote it with his algorithm: question every requirement, delete the dumb ones and accelerate like hell,” Hegseth said.
SpaceX’s expanding defense role comes into focus
SpaceX has become one of the U.S. government’s most important aerospace partners. The company holds roughly $4 billion in NASA contracts to develop Starship into a lunar lander, while also serving as a key launch provider for sensitive national security payloads using its Falcon 9 and Falcon Heavy rockets.
During the visit, Musk highlighted that his ambitions extend beyond defense contracts, reiterating long-term goals of interplanetary travel and eventual exploration beyond the solar system. Still, the optics of the event reinforced how closely SpaceX’s capabilities now align with U.S. strategic priorities.
The appearance also marked another step in Musk’s political rehabilitation after a public falling-out with the White House last year. Since leaving his role leading the Department of Government Efficiency, Musk has gradually reengaged with the administration, reconnecting with U.S. President Donald Trump during slain conservative activist Charlie Kirk’s tribute and attending events at the White House. Trump’s also recently suggested that Starlink could help restore internet access in Iran.
Tesla has launched a new Model Y configuration in the “Premium” trim, and it comes with three highly requested features that have launched in markets outside of the U.S. and in other trims.
Tesla announced on Monday night that it has officially launched the Model Y Premium in a seven-seat configuration, which also comes standard with a 16″ touchscreen and black headliner, both of which are featured in the Model Y Performance trim.
The seven-seat configuration is highly requested by consumers and helps fill out the more spacious SUV offering that the lineup has missed outside of the Model X, which prices out many consumers. This new upgrade only costs $2,500 extra for all three features, bringing the cash price to $48,990.
This also comes with the larger 16” touchscreen! pic.twitter.com/aiAxWUTKZa
— TESLARATI (@Teslarati) January 13, 2026
The move to add the seven-seat configuration with the black headliner and additional screen size is a welcome addition, as many Tesla fans have asked the company to come out with an SUV with more seating capacity. Although it is not a full-size SUV, the additional seating will certainly attract some buyers with bigger families.
It appears the third row is slightly more spacious than the past iteration of the seven-seat Model Y, which was available in the previous design pre-Juniper:
Credit: Tesla
However, it definitely still appears to be pretty cramped in terms of legroom. It will definitely be a seating arrangement for smaller passengers, mostly reserved for children.
The other two upgrades are the black headliner, which was launched in other markets and in the Model Y Performance. Many owners have wanted this change, and Tesla listened, but is only offering it with the seven-seat configuration. It also has a larger 16″ touchscreen, also present in the Model Y Performance exclusively:
Credit: Tesla
It is a nice touch to add these highly requested features to the all-electric crossover, which was the best-selling vehicle in the world for the third consecutive year.
Tesla counters Norway’s VAT hike with dedicated consumer bonus
SpaceX gains favor as Pentagon embraces Musk-style defense reform
