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Tesla’s 20 million EV goal for 2030 can be equated to the Manhattan Project: expert
For the longest time, Tesla has played the role of a disruptor, a force in the auto industry that pushes other companies to change and acknowledge the legitimacy of battery electric vehicles. But with the company’s 20 million EV goal for 2030, Tesla is trying to go far beyond disruption — it’s trying to fundamentally remake the global auto industry and the battery sector at the same time.
If successful, Tesla could become the world’s largest company. Billionaire investor and longtime Tesla bull Ron Baron mentioned this recently when he noted that the only company that could probably follow the EV maker is Elon Musk’s private space firm, SpaceX. Selling 20 million vehicles in 2030 would also make Tesla an automaker that matches Toyota and Volkswagen’s sales today combined, holding about 20% of the global vehicle market.
Needless to say, Tesla’s goals are extremely ambitious. For the company to achieve this, Tesla should see a 14-fold increase over the estimated 1.4 million or so vehicles that it is hoping to sell this year. It will also cost hundreds of billions of dollars, as per a Reuters analysis of Tesla’s financial disclosures and forecasts on the electric vehicle sector as a whole.
Michael Tracy of The Agile Group, a manufacturing expert, noted that Tesla’s 20 million EV goal for 2030 is so ambitious, it could be equated to the Manhattan Project, the United States’ massive effort in the Second World War that paved the way to the creation of nuclear weapons. “I’d equate this with the Manhattan Project in World War Two,” Tracy said.
Tesla has been growing fast, but it will have to grow at an unprecedented rate in the coming years if it wishes to hit its 2030 target. Tesla would have to construct about seven or eight more Gigafactories every 12 months or so in the coming years. It would also need to secure about 30 times as much battery capacity to supply its operations. Reuters estimated that it would cost an estimated $400 billion over the next eight years to build Tesla’s manufacturing footprint across the globe and another $200 billion to build or purchase batteries.
Benchmark Mineral Intelligence, which tracks the worldwide EV battery segment, noted that Tesla would likely have to secure 2.0 million tons of lithium, 1.3 million tons of nickel, 0.2 million tons of cobalt, and 3.5 million tons of graphite to support its 20 million EV goal in 2030. This is about four times as much lithium and nickel, about twice as much cobalt, and seven times as much graphite as the entire electric vehicle segment is looking to consume this year.
Tesla has been busy pursuing its ambitious 2030 goal. Former Tesla executives interviewed by the publication noted that Tesla had started signing offtake agreements with miners and refiners over a decade ago. The former Tesla executives reportedly noted that the company currently has deals with over 20 materials suppliers across the globe.
While experts today have stated that the raw material capacity needed to support Tesla’s 20 million EV goal for 2030 does not exist for now, the electric vehicle maker has a reputation for having great foresight. It may seem inconceivable now, but Tesla was considered insane in the past when it decided to build Gigafactory Nevada to prepare for the Model 3’s ramp. Back then, experts also questioned whether such a massive investment was warranted because the demand for EVs was still uncertain. But as history would show, Tesla was eventually proven right.
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Tesla CEO Elon Musk outlines expectations for Cybercab production
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Tesla CEO Elon Musk outlined expectations for Cybercab production as the vehicle is officially set to start rolling off manufacturing lines at the company’s Giga Texas factory in less than 100 days.
Cybercab is specifically designed and catered to Tesla’s self-driving platform and Robotaxi ride-hailing service. The company has been pushing hard to meet its self-set expectations for rolling out an effective self-driving suite, and with the Cybercab coming in under 100 days, it now needs to push for Unsupervised Self-Driving in the same time frame.
Tesla CEO Elon Musk confirms Robotaxi is set to go unsupervised
This is especially pertinent because the Cybercab is expected to be built without a steering wheel or pedals, and although some executives have said they would build the car with those things if it were necessary.
However, Musk has maintained that the Cybercab will not have either of those things: it will have two seats and a screen, and that’s it.
With production scheduled for less than 100 days, Musk broke down what people should expect from the initial manufacturing phases, being cautiously optimistic about what the early stages will likely entail:
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Musk knows better than most about the challenges of ramping up production of vehicles. With the Model 3, Musk routinely refers to it as “production hell.” The Cybertruck, because of its polarizing design and stainless steel exterior, also presented challenges to Tesla.
With the important caveat that initial production is always very slow and follows an S-curve.
The speed of the production ramp is inversely proportionate to how many new parts and steps there are.
For Cybercab and Optimus, almost everything is new, so the early production…
— Elon Musk (@elonmusk) January 20, 2026
The Cybercab definitely presents an easier production process for Tesla, and the company plans to build millions of units per year.
Musk said back in October 2024:
“We’re aiming for at least 2 million units a year of Cybercab. That will be in more than one factory, but I think it’s at least 2 million units a year, maybe 4 million ultimately.”
When April comes, we will find out exactly how things will move forward with Cybercab production.
Tesla has revealed an awesome Model 3 and Model Y incentive to help consumers make the jump to one of its affordable mass-market vehicles, but it’s ending soon.
Tesla is offering one free upgrade on eligible inventory of the Model 3 and Model Y until February 2.
This would help buyers receive the most expensive paid option on the vehicle at no additional cost, meaning white interior or a more premium paint option will be free of charge if you take delivery on or before February 2.
Tesla states on its website for the offer:
“Only for limited inventory while supplies last. Price displayed on inventory listings already deducts the cost of the free option.”
Tesla says its one free upgrade offer on eligible U.S. inventory for the Model 3 and Model Y ends February 2.
With this incentive, buyers receive the most expensive paid option on the vehicle at no additional cost (up to $2k in savings). pic.twitter.com/IhoiURrsDI
— Sawyer Merritt (@SawyerMerritt) January 21, 2026
This latest incentive is just another advantage Tesla has by selling its vehicles directly and not using some sort of dealership model that relies on approvals from higher-ups. It is important to note that these programs are offered to help stimulate demand and push vehicles into customers’ hands.
It is not the only incentive Tesla is currently offering, either. In fact, there is a much larger incentive program that Tesla is working on, and it has to do with Full Self-Driving transfers, which could result in even more sales for the company through Q1.
Tesla is ending its FSD Transfer program on March 31, as it plans to transition to a Subscription-only basis with the self-driving suite for anyone who has not already purchased it outright.
This could help drive some on-the-fence buyers to new vehicles, but it remains to be seen. Given the timing of the program’s demise, it appears Tesla is hoping to use it to add additional sales and bolster a strong Q1 2026.
Interior and exterior paint colors can add up to $2,000 if you choose the most premium Ultra Red body color, or an additional $1,000 for the Black and White interior option. The discount, while small, could help get someone their preferred design configuration, instead of settling for something that is not quite what they want.
Tesla Full Self-Driving is getting an outrageous insurance offer with insanely cheap rates that will slash the cost of coverage by 50 percent.
Lemonade, a digital insurance company, has launched its first-of-a-kind product known as Lemonade Autonomous Car Insurance, and it is starting with an exclusive offer to FSD. The new offer will cut rates for FSD-engaged driving by “approximately 50 percent,” highlighting the data that shows a significantly safer driving environment when the suite is activated and engaged.
The company also said it plans to introduce even cheaper rates as Tesla continues to release more advanced FSD versions through software updates. Tesla has been releasing new FSD versions every few weeks, highlighting vast improvements for those who have the latest AI4 chip.
The announcement comes just a few months afterLemonade Co-Founder and President Shai Wininger said that he wanted to insure FSD vehicles for “almost free.” He said that Tesla’s API complemented Lemonade’s AI-based platform because it provides “richer and more accurate driving behavior data than traditional UBI devices.”
Tesla Full Self-Driving gets an offer to be insured for ‘almost free’
In mid-December, Lemonade then offered Tesla owners in California, Oregon, and Arizona the opportunity to connect their vehicles directly to the company’s app, which would provide a direct connection and would require a separate telematics device, which is required with other insurance providers who offer rates based on driving behaviors.
This latest development between Lemonade and Tesla is something that Wininger believes will be different because of the advanced nature of FSD:
“Traditional insurers treat a Tesla like any other car, and AI like any other driver. But a car that sees 360 degrees, never gets drowsy, and reacts in milliseconds can’t be compared to a human.”
He went on to say that the existing pay-per-mile product has given the company something that no traditional insurer has been able to offer. This comes through Lemonade’s “unique tech stack designed to collect massive amounts of real driving data for precise, dynamic pricing.”
The reputation FSD has gathered over the past few years is really impressive. Wininger backed this with some more compliments:
“Teslas driven with FSD are involved in far fewer accidents. By connecting to the Tesla onboard computer, our models are able to ingest incredibly nuanced sensor data that lets us price our insurance with higher precision than ever before.”
The product will begin its official rollout in Arizona on January 26. Oregon will get it a month later.
Tesla CEO Elon Musk outlines expectations for Cybercab production
Tesla reveals awesome Model 3 and Model Y incentive, but it’s ending soon
