Just as quickly as Elon Musk and Mark Zuckerberg went from casual acquaintances to full-on foes, 2017 is more than halfway over.
Tesla had a lot of lofty goals for the year, and made some big moves like the release of the Model 3, but there are still a few ideas brewing that Musk would like to execute by year’s end.
Anticipated Model 3 Release
Source: Tesla
As mentioned above, the Tesla Model 3 graced the world with its presence this year, and its official unveiling is in two days at a company handover party.
As we previously reported, production is expected to kick into a higher gear and Musk’s processes and logistics will be tested following the official Model 3 event. For investors, this will be the defining moment on whether Musk’s vision for a high volume, affordable electric car is possible.
The delivery event will also feature presentations from Musk on Tesla’s grand vision for a sustainable future.
The Model 3, Musk’s entry into the mass vehicle market, will be $35,000 and have a range of more than 215 miles per charge.
Next Level Semi
Source: Tesla
The Tesla Semi-truck, which Musk touted as “seriously next level,” is due for an unveiling in September.
Semis typically drive millions of miles and are some of the largest polluters in the world. Tesla’s electric truck could take thousands of these off the road, making the air cleaner and quieter, but battery technology and Tesla’s charging network would need to be able to support the extreme long distance travel and weight often associated with this industry.
The semi initiative is being led by former VP of Worldwide Sales and Service Jerome Guillen. Could the recent rumors about a “4416” cell be pointing to a larger battery cell for the upcoming Tesla Semi?
“A lot of people don’t think you can do a heavy duty long-range truck that is electric. But, we are confident that this can be done,” Musk said.
10,000 superchargers globally
Source: Teslarati
Tesla says it plans to have more than 10,000 Superchargers and 15,000 destination chargers in its network by the end of 2017, doubling that of the existing charging network.
“As Tesla prepares for our first mass-market vehicle and continues to increase our Model S and Model X fleet, we’re making charging an even greater priority,” Tesla said back in April. “It is extremely important to us and our mission that charging is convenient, abundant, and reliable for all owners, current and future. In 2017, we’ll be doubling the Tesla charging network, expanding existing sites so drivers never wait to charge, and broadening our charging locations within city centers.”
As of right now, Tesla has 6,118 superchargers and 909 supercharging stations.
Your Car Will Be Able to Drive Others One Day
Source: Tesla
As our own Margaret Gach reported, the Tesla Network has the potential to upset ride-hailing giants Uber and Lyft.
The basic idea of the Tesla Network is for the car to drive itself while you’re busy.
Given that the typical car owner only uses their vehicle during about 5 to 10 percent of the day, having your car make money for the other 90 to 95 percent of the day could be lucrative. While you’re at work, asleep, or even on vacation, your Tesla could be driving around the city, picking up and dropping off passengers without any extra effort on your part.
Musk and company still have some way to go though as a 2017 Deloitte study shows that 74 percent of Americans don’t currently trust self-driving cars.
Though Musk didn’t specifically outline a timeframe for Tesla’s ride-sharing network, rapid developments taking place on the company’s Autopilot program and Full Self-Driving Capabilities would lead us to believe that a major announcement related to the Tesla Network will be coming, as Tesla demonstrates a fully autonomous, California to New York drive by year end.
An Eye Toward The Future
With the Model 3 delivery event being Friday, it will become clear if Tesla was able to knock out another one of its goals for the year. Even if it does, the company still has to execute a few more of its 2017 plans before the ball drops into 2018.
News
Tesla Robovan’s likely first real-world use teased by Boring Company President
As per the executive, the vehicle will be used to move large crowds through Las Vegas during major events.
The Boring Company President Steve Davis has shared the most likely first real-world use for Tesla’s Robovan.
As per the executive, the vehicle will be used to move large crowds through Las Vegas during major events.
Tesla Robovan for high-demand events
During a feature with the Las Vegas Review-Journal, Boring Company President Steve Davis stated that the Tesla Robovan will be used in Sin City once the Vegas Loop expands across the Strip and downtown and the fleet grows to about 1,200 Teslas.
At that scale, Robovans would primarily be deployed during predictable surges, such as game days and large shows, when many riders are traveling to the same destination at the same time.
“The second you have four (passengers) and you have to start stopping, the best thing you can do is put your smallest vehicle in, which is a car. But if you know people are going to the stadium because of a game, you’ll know an hour before, two hours before, that a lot of people are going to a game or a Sphere show, if you are smart about it, that’s when you put a high occupancy vehicle in, that’s when you put the Robovan in,” Davis said.
Vegas Loop expansion
Steve Davis’s Robovan comment comes amid The Boring Company’s efforts to expand the Vegas Loop’s airport service. Phase 1 of rides to Harry Reid International Airport began last month, allowing passengers to travel from existing Loop stations such as Resorts World, Encore, Westgate, and the Las Vegas Convention Center.
Phase 2 will add a 2.2-mile dual-direction tunnel from Westgate to Paradise Road. That section is expected to open within months and will allow speeds of up to 60 mph on parts of the route, while expanding the fleet to around 160 vehicles.
Future phases are expected to extend tunnels closer to airport terminals and add multiple stations along University Center Drive. At this point, the system’s fleet is expected to grow close to 300 Teslas. The final phase, an underground airport station, was described by Davis as the system’s “holy grail.” This, however, has no definite timeframe as of yet.
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Tesla seeks engineer to make its iOS Robotaxi app feel “magical”
It appears that Tesla is hard at work in ensuring that users of its Robotaxi service are provided with the best user experience possible.
Tesla is hiring an iOS Engineer for its Robotaxi app team, with the job posting emphasizing the creation of polished experiences that make the service not just functional, but “magical.”
Needless to say, it appears that Tesla is hard at work in ensuring that users of its Robotaxi service are provided with the best user experience possible.
Robotaxi App features
As observed by Tesla community members, Tesla has gone live with a job listing for an iOS Engineer for its Robotaxi App. The job listing mentions the development of a “core mobile experience that enables customers to summon, track, and interact with a driverless vehicle. From requesting a ride to enabling frictionless entry, from trip planning to real-time vehicle status and media control.”
Interestingly enough, the job listing also mentioned the creation of polished experiences that make the Robotaxi more than just functional. “You will take full ownership of features—from architecture design to robust implementation—delivering delightful and polished experiences that make Robotaxi not just functional, but magical,” Tesla noted in its job listing.
Apple’s “magical” marketing
Tesla’s use of the word “magical” when referring to the Robotaxi app mirrors the marketing used by Apple for some of its key products. Apple typically uses the word when referring to products or solutions that transform complex technology into something that feels effortless, simple, and natural to daily life. Products such as the AirPods’ seamless pairing with the iPhone and FaceID’s complex yet simple-to-use security system have received Apple’s “magical” branding.
With this in mind, Tesla seems intent on developing a Robotaxi app that is sophisticated, but still very easy to use. Tesla already has extensive experience in this area, with the Tesla App consistently being hailed by users as one of the best in its segment. If Tesla succeeds in making the Robotaxi app worthy of its “magical” branding, then it wouldn’t be a surprise if the service sees rapid adoption even among mainstream consumers.
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Tesla is coming to Estonia and Latvia in latest European expansion: report
Tesla seems to be accelerating its regional expansion following its recent launch in Lithuania.
Recent reports have indicated that Tesla has taken a step toward entering the Baltic states by registering new subsidiaries in Latvia and Estonia.
Filings suggest that Tesla is accelerating its regional expansion following its recent launch in Lithuania, with service centers likely coming before full sales operations.
Official entities in Latvia and Estonia
Tesla has established two new legal entities, Tesla Latvia SIA and Tesla Estonia OÜ, both owned by Tesla International B.V., as noted in an EV Wire report. Corporate records show the Estonian entity was formed on December 16, 2025, while the Latvian subsidiary was registered earlier, on November 7.
Both entities list senior Tesla executives on their boards, including regional and finance leadership responsible for new market expansion across Europe. Importantly, the entities are registered under “repair and maintenance of motor vehicles,” rather than strictly vehicle sales. This suggests that Tesla service centers will likely be launched in both countries.
The move mirrors Tesla’s recent Baltic rollout strategy. When Tesla entered Lithuania, it first established a local entity, followed by a pop-up store within weeks and a permanent service center a few months later. It would then not be surprising if Tesla follows a similar strategy in Estonia and Latvia, and service and retail operations arrive in the first half of 2026.
Tesla’s European push
Tesla saw a drop in sales in Europe in 2025, though the company is currently attempting to push more sales in the region by introducing its most affordable vehicles yet, the Model 3 Standard and the Model Y Standard. Both vehicles effectively lower the price of entry into the Tesla ecosystem, which may make them attractive to consumers.
Tesla is also hard at work in its efforts to get FSD approved for the region. In the fourth quarter of 2025, Tesla rolled out an FSD ride-along program in several European countries, allowing consumers to experience the capabilities of FSD firsthand. In early December, reports emerged indicating that the FSD ride-along program would be extended in several European territories until the end of March 2026.
Tesla Robovan’s likely first real-world use teased by Boring Company President
Tesla seeks engineer to make its iOS Robotaxi app feel “magical”
