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Tesla is accelerating the popularity of EV purchases Tesla is accelerating the popularity of EV purchases

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Tesla is accelerating the popularity of EV purchases

Credit: Tesla

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As Tesla became a household name, purchase intention has gone up 6% according to new research from Parks Associates.

Other major OEMs such as Ford, GM, and Stellantis announcing and marketing their own EVs have also helped.

However, Tesla has been the most vocal advocate for EVs and is continuing to achieve its goals.

The Research

As the EV market continues to blossom and grow, the research by Parks Associates predicts major changes coming to the energy space.

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The research highlights EV owner demographics, types of vehicles owned, the overall perception of EVs and their features, the frequency of charging EVs year-over-year, the type of vehicles owned among EV intenders, and more.

The research firm will share insights from the sector of the energy and smart home market in the virtual session, Electric Vehicles: A New Era for Consumers on Thursday, August 4 as part of the 13th annual Smart Energy Summit Engaging the Consumer.

Electric Vehicles: A New Era for Consumers

Currently, 26% of U.S. households have a high familiarity with EVs, however, this will change.

The virtual session will cover these changes and address the growing number of EVs on the market as well as the EV growth in adoption. They will also speak about the grid and the needed infrastructure to support EV growth.

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ChargePoint’s Chief Marketing Officer, Colleen Janson, will be featured along with two panels, “EV Growth and Outlook” and “Breaking Barriers: Infrastructure and Charging Stations.”

You can learn more here.

How Tesla being a household name helps.

Although the study is primarily focused on EVs and EV charging, EVs would not be as popular today if it wasn’t for Tesla.

Tesla is a very unique company in the sense that it does not pay for advertising. Yet it is now a household name.

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This has helped make EVs popular as competitors focus on beating Tesla by bringing their own EVs to market.

EV purchase intention recently grew by 6% as Tesla became a household name and as these major automakers sought to bring their own EVs to market. This is a great thing for consumers who do want to go electric.

Tesla’s Main Rival

Tesla’s main rival isn’t any automaker. In May 2022, Elon Musk pointed out that Tesla’s actual rival is much larger than the auto industry itself. It’s Aramco.

“When Tesla’s market cap, making sustainable energy products, exceeds that of Aramco, producing fossil fuels, you know the future will be good for Earth.”

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You can read more here.

 

Johnna Crider is a Baton Rouge writer covering Tesla, Elon Musk, EVs, and clean energy & supports Tesla's mission. Johnna also interviewed Elon Musk and you can listen here

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Starlink terminals smuggled into Iran amid protest crackdown: report

Roughly 6,000 units were delivered following January’s unrest.

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Credit: Starlink/X

The United States quietly moved thousands of Starlink terminals into Iran after authorities imposed internet shutdowns as part of its crackdown on protests, as per information shared by U.S. officials to The Wall Street Journal

Roughly 6,000 units were delivered following January’s unrest, marking the first known instance of Washington directly supplying the satellite systems inside the country.

Iran’s government significantly restricted online access as demonstrations spread across the country earlier this year. In response, the U.S. purchased nearly 7,000 Starlink terminals in recent months, with most acquisitions occurring in January. Officials stated that funding was reallocated from other internet access initiatives to support the satellite deployment.

President Donald Trump was aware of the effort, though it remains unclear whether he personally authorized it. The White House has not issued a comment about the matter publicly.

Possession of a Starlink terminal is illegal under Iranian law and can result in significant prison time. Despite this, the WSJ estimated that tens of thousands of residents still rely on the satellite service to bypass state controls. Authorities have reportedly conducted inspections of private homes and rooftops to locate unauthorized equipment.

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Earlier this year, Trump and Elon Musk discussed maintaining Starlink access for Iranians during the unrest. Tehran has repeatedly accused Washington of encouraging dissent, though U.S. officials have mostly denied the allegations.

The decision to prioritize Starlink sparked internal debate within U.S. agencies. Some officials argued that shifting resources away from Virtual Private Networks (VPNs) could weaken broader internet access efforts. VPNs had previously played a major role in keeping Iranians connected during earlier protest waves, though VPNs are not effective when the actual internet gets cut.

According to State Department figures, about 30 million Iranians used U.S.-funded VPN services during demonstrations in 2022. During a near-total blackout in June 2025, roughly one-fifth of users were still able to access limited connectivity through VPN tools.

Critics have argued that satellite access without VPN protection may expose users to geolocation risks. After funds were redirected to acquire Starlink equipment, support reportedly lapsed for two of five VPN providers operating in Iran.

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A State Department official has stated that the U.S. continues to back multiple technologies,  including VPNs alongside Starlink, to sustain people’s internet access amidst the government’s shutdowns.

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Tesla ramps up Sweden price war with cheaper Model Y offer

The incentive effectively acts as a manufacturer-funded EV bonus and makes the entry-level Model Y more affordable.

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Credit: Tesla

Tesla has introduced a new 40,000 SEK incentive in Sweden, lowering the price of its most affordable Model Y to a record low. The incentive effectively acts as a manufacturer-funded EV bonus and makes the entry-level Model Y more affordable.

As per a report from Swedish auto outlet Allt om Elbil, Tesla Sweden is offering a 40,000 SEK electric car bonus on the entry-level Tesla Model Y Rear-Wheel Drive variant. The incentive lowers the purchase price of the base all-electric crossover to 459,900–459,990 SEK, depending on listing.

The bonus applies to orders and deliveries completed by March 31, 2026. Tesla Sweden is also offering zero-interest financing as part of the campaign.

Last fall, Tesla launched a new base version of the Model Y starting at 499,990 SEK. The variant features a refreshed design and simplified equipment compared to the Premium and Performance variants. The new 40,000 SEK incentive now pushes the entry model well below the 460,000 SEK mark.

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So far this year, the Model Y remains the most registered electric vehicle in Sweden and the third most registered new car overall. However, most registrations have been for higher Premium-spec versions. The new incentive could then be Tesla’s way to push sales of its most affordable Model Y variant in the country. 

Tesla is also promoting private leasing options for the entry-level Model Y at 4,995 SEK per month. Swedish automotive observers have noted that leasing may remain the more cost-effective option compared to purchasing outright, even after the new discount.

The base Model Y Rear-Wheel Drive offers a WLTP range of 534 kilometers, a top speed of 201 km/h, and a 0–100 km/h time of 7.2 seconds. Tesla lists energy consumption at 13.1 kWh per 100 kilometers, making it the most efficient version of the vehicle in the lineup and potentially lowering overall ownership costs. 

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Tesla China hires Autopilot Test Engineer amid continued FSD rollout preparations

The role is based in Lingang, the district that houses Gigafactory Shanghai.

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Credit: Grok Imagine

Tesla is hiring an Autopilot Test Engineer in Shanghai, a move that signals continued groundwork for the validation of Full Self-Driving (FSD) in China. The role is based in Lingang, the district that houses Gigafactory Shanghai and has become a key testing zone for advanced autonomous features.

As observed by Tesla watchers, local authorities in Shanghai’s Nanhui New City within Lingang have previously authorized a fleet of Teslas to run advanced driving tests on public roads. This marked one of the first instances where foreign automakers were permitted to test autonomous driving systems under real traffic conditions in China. 

Tesla’s hiring efforts come amid ongoing groundwork for a full FSD rollout in China. Earlier reporting noted that Tesla China has been actively preparing the regulatory and infrastructure foundation needed for full FSD deployment, even though the company has not yet announced a firm launch date for the feature in the market.

As per recent comments from Tesla China Vice President Grace Tao, the electric vehicle maker has been busy setting up the necessary facilities to support FSD’s full rollout in the country. In a comment to local media, Tao stated that FSD should demonstrate a level of performance that could surpass human drivers once it is fully rolled out. 

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“We have set up a local training center in China specifically to handle this adaptation,” Tao said. “Once officially released, it will demonstrate a level of performance that is no less than, and may even surpass, that of local drivers.”

Tesla CEO Elon Musk has been quite bullish about a potential FSD rollout in China. During the 2025 Annual Shareholder Meeting, Musk emphasized that FSD had only received “partial approval” in China, though full authorization could potentially arrive around February or March 2026. This timeline was reiterated by the CEO during his appearance at the World Economic Forum in Davos.

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