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Tesla Addresses Congress on Security for Connected Cars

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Representatives from Tesla Motors, Toyota and GM spoke on Wednesday before a Subcommittee on Information Technology about the safety, security and driving benefits of increasingly connected vehicles.

Diarmuid O’Connell, Vice President of Business Development for Tesla Motors told the committee members, “Tesla believes that in order to maintain the pace of reducing injury and fatality rates, vehicles will need to increasingly use computerized vehicle systems to avoid crashes, with particular opportunity afforded in the fully connected vehicle space.”

In a prepared statement submitted to the House Oversight Committee, O’Connell laid out four principles Tesla thinks are vital to limiting unauthorized intrusion into the digital systems that will define “The Internet Of Cars”.

As summarized on EVannex, first, O’Connell encourages all manufacturers to use “signing,” a standard cryptography technology that ensures any software updates are authorized by the manufacturer, something Tesla already does.

Second, O’Connell urged provisions that would make it impossible to connect directly to a vehicle over the internet, as happened in a widely publicized cyber attack on a Jeep earlier this year. Once again, O’Connell said Tesla does this by following industry standards for filtering, firewalling, and designs that do not required direct incoming connections.

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Third, O’Connell testified that is it vital to isolate networked systems from the mechanical systems of the vehicle. He said that some manufacturers do this with technology called a “gateway,” however Tesla employs a physically separate gateway processor in order to provide added safety.

Lastly, he recommends that all manufacturers use industry standard encrypted communications protocols for connections from the vehicle.

 

Tesla has been highly proactive in working with experts outside the company to verify and maintain the security of its onboard digital systems. “Tesla is seeing increased vehicle security interest and scrutiny from academic and industry security researchers. Tesla encourages and applauds this assistance — to the extent of even providing financial rewards for the best research. Tesla encourages other manufacturers to do the same, because we are all safer when we work together on vehicle safety and security.”

Of course, every legislative committee thinks its proper role is to promulgate new laws and regulations. O’Connell urged the legislators to use restraint when seeking to regulate this new technology. “One possible impediment to advanced technologies, and the safety benefits of connected vehicles, is of course overly restrictive regulation. Regulation at a time of rapid innovation runs the risk of limiting the realization of the full extent of safety advances.”

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While it is important for Tesla to be a leader in digital security, it is also important that other stakeholders are constantly vigilant as well. News about such things as the hacked Jeep Grand Cherokee undermine the public’s faith in the integrity of digitally connected cars. For the technology to succeed in the marketplace, it is vital that consumer confidence in the vehicles made by all manufacturers be kept at the highest possible level.

 

"I write about technology and the coming zero emissions revolution."

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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.

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Credit: Tesla/X

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising. 

Giga Berlin shifts to two shifts

Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada. 

“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.

Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle. 

Norway’s momentum

Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.

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What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.

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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it

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Credit: Tesla

Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.

There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.

Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.

You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.

The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.

Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.

Once it is installed, the trial will begin, and the 30-day countdown will begin.

Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.

Tesla CFO Vaibhav Taneja said during the call:

“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”

Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.

Tesla Full Self-Driving warrants huge switch-up on essential company strategy

It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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