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The Age of Tesla: Consumer Reports survey reveals that the EV era has begun

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Amidst the release of Tesla’s record-breaking numbers for 2020, which saw the electric car maker produce and deliver half a million vehicles during a pandemic, it appears that the American public is just about ready to embrace the EV revolution. This was emphasized in a survey conducted by Consumer Reports, which revealed that the American car buyers are just about ready to embrace the Age of Tesla and EVs. 

Consumer Reports’ latest nationally representative survey on electric cars showed that public perception regarding EVs is taking steps towards the mainstream. While only about 30% of the survey’s respondents stated that they are notably familiar with electric cars, almost all the participants had at least heard of EVs. Interest in electric cars was extremely high, with 71% of US drivers stating that they would consider buying an electric car at some point in the future. 

Nearly a third of the survey’s respondents indicated that they are interested in purchasing an electric car for their next car. More than 70% of the study’s respondents also agreed on the notion that electric vehicles would be better for the environment, and that automakers should offer more vehicle types such as plug-in electric pickups and SUVs alongside their car EV offerings. 

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Overall, the results of Consumer Reports’ survey shows that consumers are now becoming steadily more aware of electric cars. And while there are still some concerns about challenges such as the availability of charging stations on the road, Chris Harto, CR’s senior sustainability policy analyst, noted that the use of public charging stations is actually quite rare for a good number of electric car owners. 

“American drivers are accustomed to having ready access to gas stations, and may not realize that if they have a personal garage or driveway, they’ll be doing most of their charging at home with an EV. Even though we have found that the typical driver would make as few as six stops at a public charging station every year, a more robust network of fast-charging stations would help alleviate buyers’ concerns about switching to an electric vehicle,” Harto said. 

Amidst this shift, the progress and growth of companies like Tesla have been invaluable in pushing the electric vehicle revolution. Tesla’s Supercharger Network, for one, was established and ramped at a time when the company was only producing one vehicle, and at very limited numbers. But years down the road, the Supercharger Network stands as one of the most convenient and reliable rapid charging systems in the country. And considering that Tesla is only getting more aggressive with its Supercharger ramp, the rapid-charging system seems poised to be opened to other EVs as well. 

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What is rather remarkable is that the EV revolution is now going far beyond Tesla. While Tesla is still poised to lead the market thanks to its head start in battery tech and software, other compelling electric cars from other automakers are also being released. There’s Rivian with its R1T pickup and R1S SUV, both of which are designed to make waves in the luxury adventure market. Lucid Motors’s Air sedan is coming for luxury vehicles like the Mercedes-Benz S-Class. Even legacy automakers like Volkswagen are making some serious bets on electric vehicles, as evidenced by the efforts of VW exec Herbert Diess, a noted ally of Elon Musk. 

As electric cars go mainstream and vehicles like the Model 3 and Model Y become more attainable, reasons for sticking with the internal combustion engine decreases significantly. With numerous regions like Europe and China looking to ban ICE cars within the coming years, after all, gas and diesel-powered vehicles are only going to be less compelling. And amidst this decline, electric vehicles like Tesla’s lineup are only bound to get more and more attractive. 

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EV-Survey-2020-Fact-Sheet-12.16.20-3 by Simon Alvarez on Scribd

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

SpaceX’s next Starship launch is about to attempt its biggest leap yet

SpaceX targets September 22 for Starship Flight 14, its first attempt to reach real orbit.

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SpaceX has set September 22 as the target date for Starship’s 14th test flight, and this one carries a different goal than any of the 13 that came before it. Every previous Starship mission has intentionally flown a suborbital arc, reentering the atmosphere within the same hour it launched. Flight 14 is designed to send the craft into a genuine orbit around Earth for the first time.

The launch window opens at 7:15 a.m. Central time at Starbase in South Texas and runs for 75 minutes, pending regulatory approval, according to SpaceX’s mission description published Tuesday. If the flight goes as planned, Starship will circle the planet roughly six times at an altitude near 275 kilometers over about ten hours before a deorbit burn sends it toward a splashdown in the Pacific Ocean west of Chile, a departure from the Indian Ocean recoveries used on the last several flights.

The mission also marks the first attempt to put a working batch of Starlink V3 satellites into actual service. Flight 13 carried 20 of the new satellites in July, but because that mission never left a suborbital trajectory, the payload reentered along with the ship instead of separating into orbit.

SpaceX tells the FCC that Starship Flight 14 is going to orbit

Each V3 satellite is rated for roughly one terabit per second of downlink capacity, so a successful deployment on Flight 14 would be SpaceX’s largest single jump in network bandwidth since Starlink began flying on Falcon 9.

Flight 13 still did the heavier lifting on the technical side. That July mission flew a deliberately more stressful reentry profile to test Starship’s heat shield, and the ship survived its softest splashdown yet, intact enough for drone inspections shortly after landing. Elon Musk said the flight delivered “all the heat shield data we needed and then some,” a result Teslarati covered in detail when he later said SpaceX had solved the vehicle’s biggest reusability challenge. Flight 14 is where SpaceX starts spending that confidence on an actual orbital insertion rather than another controlled fall back to Earth.

One thing Flight 14 will not attempt is a tower catch of the ship. Musk floated the idea right after Flight 13, but walked the timeline back in August, saying a catch attempt was more likely “in a few months.” The Super Heavy booster will still aim for its own recovery, targeting an offshore landing point in the Gulf of America, the same approach used on recent flights.

September 22 is SpaceX’s own target, not a locked date. Starship’s schedule has slipped before over hardware readiness and FAA sign off, and the company has said as much in its own mission notes. But the plan itself represents the clearest marker yet that Starship is moving from a suborbital test program into something meant to carry paying payloads and, eventually, people.

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Elon Musk gives his most telling Tesla-SpaceX merger conversation yet

Elon Musk hinted a Tesla-SpaceX merger could be coming, and Wall Street is taking notice.

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Elon Musk gave his clearest signal yet that Tesla and SpaceX could eventually combine, telling the All-In Summit in Los Angeles that the two companies’ deepening collaboration makes the question worth asking. Sawyer Merritt first surfaced the highlight on X Tuesday.

Asked directly why Tesla and SpaceX remain separate given how closely they already work together, Musk told hosts at the summit: “Great question there. With all this collaboration, on so many levels, who can imagine what action one might take when there’s so much close collaboration in so many areas.” SpaceX President Gwynne Shotwell, who joined Musk on stage, added that SpaceX personnel have already moved into xAI to fill leadership and engineering gaps, saying the businesses are integrating “faster than I thought,” though “not fully integrated yet,”

The comments landed on top of merger speculation that has been building on Wall Street for months. JPMorgan has called a tie-up “strategically coherent on paper,” pointing to overlapping ambitions in AI, robotics, energy, transportation and space. Jefferies went further, estimating Musk could retain roughly 55.3 percent voting control in a deal structured without a premium, a scenario that would still leave room for Tesla shareholders to come out ahead. On Kalshi, traders now put the odds of a merger before 2028 at 66 percent.

Tesla’s stake in SpaceX, still under one percent, traces back to its earlier investment in xAI, which converted to SpaceX equity after SpaceX absorbed the AI company. The two are also jointly building Terafab, a chip facility in Austin meant to serve both Tesla’s AI computing needs and SpaceX’s satellite ambitions. Wedbush analyst Dan Ives has stood by a 2027 merger timeline for months, and Cathie Wood’s ARK Invest recently floated a similar case, an idea Musk pushed back on directly at the time.

Another Tesla SpaceX merger prediction by ARK Invest has Elon Musk talking

The timing adds another layer. Tesla has scheduled an October 1 unveiling for its next generation Roadster at a venue near SpaceX’s McGregor, Texas test site, using the phrase “Go for launch” in its promotional material. Both stocks dipped roughly 2 percent Monday before recovering slightly in premarket trading Tuesday, with SpaceX shares up about 0.4 percent and Tesla essentially flat.

Musk stopped short of confirming anything is in motion. But unlike his past denials of a corporate restructuring, this response didn’t rule one out, and it came with Shotwell sitting next to him describing an integration that’s already underway.

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Tesla Roadster unveiling is getting hyped up by Elon Musk

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tesla roadster
Credit: Petersen Auto Museum

The Tesla Roadster unveiling is getting hyped up by the company’s CEO Elon Musk, who has been a big reason the product has such high expectations due to delayed timelines and a constant need to make it even more insane than before.

Tesla announced on September 12 that it would officially unveil the Roadster in Waco, Texas, on October 1, ending years of patience for fans and reservation holders who have waited for the all-electric supercar to enter production since 2017.

Musk has said that this event will be well worth the wait on several occasions, and last year on the Joe Rogan Experience, he said that there should be a closing chapter to supercars- the end of cars that aren’t focused on safety.

He said:

“Whether it’s good or bad, it will be unforgettable. My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars. I think if Peter wants a flying car, he should be able to buy one. I think it has a shot at being the most memorable product unveil ever. This is some crazy technology in this car. Let’s just put it this way: if you took all the James Bond cars and combined them, it’s crazier than that.”

Musk’s teases have continued, and now that the event is roughly two weeks away, it seems like Roadster is finally going to show up and blow some minds:

Tesla has definitely dragged out the development of the Roadster, but there is a good reason for it.

Tesla has been working on many other projects, most notably self-driving efforts to increase passenger safety, and those simply took priority over the Roadster, a low-volume, high-performance sports car that has a lightning-fast acceleration rate of 0-60 MPH in just 1.1 seconds, could potentially fly, and contributes very little to the company’s mission.

However, many people have the Roadster on pre-order through the referral program or with their own money, and it is time that Tesla delivers on that.

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