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Tesla Autopilot, Full Self-Driving ‘marketing’ under fire from familiar U.S. senator
United States Senator Ed Markey is back to casting stones in the direction of Tesla’s Autopilot, calling for the Federal Trade Commission to investigate “potentially deceptive marketing.”
Markey, a notable critic of Tesla’s Autopilot systems, has had a history of being skeptical and calling for investigations of the company’s semi-autonomous systems on several occasions in the past. Now, Markey, along with Senator Richard Blumenthal of Connecticut, penned a letter to Lina Khan, the head of the FTC, stating they are concerned about Tesla’s “advertising” of Autopilot.
“Tesla and Mr. Musk’s repeated overstatements of their vehicle’s capabilities—despite clear and frequent warnings—demonstrate a deeply concerning disregard for the safety of those on the road and require real accountability,” the Senators wrote, according to the Wall Street Journal. “Their claims put Tesla drivers—and all of the traveling public—at risk of serious injury or death.”
Tesla has repeatedly overstated the capabilities of its Autopilot & Full Self Driving systems. These claims can endanger the safety of everyone on the road. @SenBlumenthal and I are calling on the FTC to investigate Tesla’s potentially deceptive marketing.https://t.co/77BtaIqvtM
— Ed Markey (@SenMarkey) August 18, 2021
Interestingly, Tesla’s statistics have shown Autopilot as an extremely safe alternative compared to human-controlled vehicles. Its most recent safety report had Autopilot-operating vehicles involved in accidents significantly less frequently than the national average.
The request from the Senators comes just days after the NHTSA launched an internal probe into around 765,000 Tesla vehicles built between 2014 and 2021. The root cause of the investigation concerns 11 incidents of Tesla vehicles crashing into emergency vehicles.
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Tesla maintains that its Autopilot functionality is not a replacement for human driving altogether. The company states that drivers are required to remain attentive when operating with Autopilot and that they are required to remain alert to the vehicle’s operation and its surroundings.
On its website, under the FAQ section, a question, “Do I still need to pay attention while using Autopilot,” is listed. The company’s response is:
“Yes. Autopilot is a hands-on driver assistance system that is intended to be used only with a fully attentive driver. It does not turn a Tesla into a self-driving car nor does it make a car autonomous.”
Interestingly, several of the accidents under question were caused by the driver’s negligence operating the vehicle, including two cases where the driver was arrested for driving under the influence of alcohol. Another one of the cases involves a driver with a suspended license.
The Senators also included the notorious “Full Self-Driving” video that Tesla released in 2019, which shows a driver operating their vehicle without making any interventions. The video has over 18 million views on YouTube but does not reflect the vehicle’s current capabilities and is only a demonstration of what is to come from Tesla when it reaches Level 5 autonomy.
“As Tesla makes widely available its FSD and Autopilot technology and doubles down on its inflated promises, we are alarmed by the prospect of more drivers relying more frequently on systems that do not nearly deliver the expected level of safety,” the Senators wrote in their memo.
Don’t hesitate to contact us with tips! Email us at tips@teslarati.com, or you can email me directly at joey@teslarati.com.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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