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NHTSA’s incoming senior safety adviser has a serious anti-Tesla Autopilot and FSD bias
The National Highway Traffic Safety Administration (NHTSA) has recently confirmed that Duke University professor Missy Cummings is poised to be named as its new senior safety adviser. While her credentials as a computer science professor and background as a person knowledgeable about autonomous driving technologies would likely be an essential resource for the NHTSA, Dr. Cummings has exhibited something quite peculiar in social media — She appears to have a serious bias against Tesla, particularly surrounding the company’s Autopilot and Full Self Driving programs.
Over the years, Dr. Cummings, through her personal Twitter account, frequently posted overtly negative statements about Tesla, its vehicles, and its CEO Elon Musk. A number of Tesla owners and supporters who claimed to have not interacted with Dr. Cummings online also observed that they seem to have been preemptively blocked by the incoming NHTSA safety official.
Everybody has a personal bias about something they are passionate about. As such, it is understandable for the Duke University professor to adopt a skeptical stance on Tesla and its Autopilot and FSD programs. There is such a thing as a healthy dose of skepticism, after all. However, or at least based on the incoming NHTSA senior safety official’s Twitter feed, Dr. Cummings appears to have crossed the line from objective to subjective when it comes to Tesla and its technologies. The same goes for her stance regarding CEO Elon Musk. In March 2020, for example, Dr. Cummings seemingly joked about needing someone to stop her from punching Elon Musk in the face.
Punching jokes aside, the Duke University professor also stands as a present member of Veoneer, a Swedish LIDAR company. Publicly available SEC disclosures indicate that Dr. Cummings has received restricted stock units in Veoneer worth about $400,000 a year at present market prices. Considering that Tesla is a company directly competing with Veoneer in the way that it is developing autonomous driving systems with only a vision-based system, there seems to be a conflict of interest at play.
It should be noted that Dr. Cummings’ seat at Veoneer was not disclosed when she published a paper (which was later updated to remove inaccurate details about a fatal Tesla crash) criticizing systems such as Autopilot for their possible dangers. And so far, the incoming NHTSA senior safety adviser has not shared if she would be leaving her post at the Swedish LIDAR company, especially since she would soon be advising a US safety agency on driver-assist systems that adopt both LIDAR and non-LIDAR solutions.
Interestingly enough, Dr. Cummings’ criticism of Tesla and its Autopilot and FSD programs seems to stem from the fact that the company’s vehicles lack of equipment such as the LIDAR sensors provided by Veoneer. In an appearance at The Robot Brains Podcast earlier this year, the Duke University professor remarked that she is “basically an albatross around Elon’s and Tesla’s neck” and that “Where (she’s) going after is his (Elon Musk’s) desire to drop radar off of his cars and now go to vision-only.”
Dr. Cummings further noted that “There’s no vision research out there which doesn’t think that’s crazy and is gonna kill someone.” In a 2019 tweet, the incoming NHTSA safety official also noted that the NHTSA should require Tesla to disable Autopilot, since it “easily causes mode confusion.” This was a similar take from her post in 2018 when she noted that Elon Musk’s Tesla is the only “killer robot” present today.
Tesla CEO Elon Musk has noted on Twitter that the Biden administration’s appointment of Dr. Cummings as a senior safety official for the NHTSA is quite “odd,” and in a later post, Musk also observed that “Objectively, her track record is extremely biased against Tesla.” In response to Musk’s post, the incoming senior safety official for the NHTSA noted that she was “happy to sit down and talk with you (Musk) anytime.” Hopefully, such a discussion could really happen with as little bias from both sides as possible, and with absolutely zero punches being thrown at the Tesla CEO.
The NHTSA’s appears to have its eye on Tesla recently. Earlier this month alone, and as the agency’s probe on several Autopilot crashes on stationary emergency vehicles continued, the NHTSA asked Tesla to explain why it rolled out a safety improvement to Autopilot through an over-the-air software update without issuing a recall.
This was quite an interesting question from the NHTSA, seeing as the Autopilot update was done as proactive measure that would allow Teslas to operate in a safer manner on the road, not as a response to a defect. This was despite Tesla accounting for only nine crash injuries with first responder vehicles in the past 12 months, a small fraction of the 8,000 injuries that were reported by the Government Accountability Office (GAO) involving a stationary emergency vehicle in the United States in a year.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
