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Opinion: Tesla Autopilot NHTSA investigation headlines are out of control

Credit: Whole Mars Catalog/YouTube

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There is a difference between slant and straight-up inaccuracy. Slant is unavoidable as it typically relies on a writer’s personal biases. Making connections that could be immediately debunked with the slightest modicum of research, however, is completely avoidable. This was exactly the case on Monday as a wave of negative Tesla news emerged following an announcement that the NHTSA is launching a formal investigation on Autopilot over 11 incidents that involved Teslas crashing into parked emergency vehicles. 

The NHTSA Investigation

The NHTSA’s ODI Resume was very brief and direct. And while the agency did state that it would be evaluating Autopilot for Model S, Model 3, Model X, and Model Y from model year 2014 to 2021, the NHTSA did note that its investigation would involve 11 incidents in the United States. These incidents resulted in 17 injuries and one fatality. 

Tesla prides itself on being a company that focuses intently on the safety of its vehicles, and in this light, investigations that would make systems like Autopilot ultimately safer for the general public would likely be welcomed by the company. Elon Musk, after all, has posted in the past that he agrees with the NHTSA “99.9% of the time.” The Tesla CEO has also specified on Twitter that he thinks the “NHTSA is great.” 

If one were to look at the coverage of the investigation in some mainstream media outlets, however, one would think that things are far more dire. 

The Coverage and Missing Details

It is true that negative stories attract more eyeballs. This is something that has been true even before the days of online journalism. And in this landscape, a company led by a rebel CEO that no longer issues comments on issues is the perfect target. This could be seen in the headlines that immediately followed the NHTSA” s announcement. CNN’s headline, “Tesla is under investigation because its cars can’t stop hitting emergency vehicles,” is a great example of this. It’s sensationalist and it suggests that the issue being investigated by the NHTSA is something extremely grave. And this is just one outlet. 

Other news outlets such as CNBC proceeded to feature Ford former Co-CEO Mark Fields, who proceeded to highlight that the NHTSA’s investigation covers Teslas from a large time period. Persistent Tesla bears were also featured for their take on the news despite their past accuracy on the EV maker. 

Interestingly enough, one of the things that were not mentioned much (if at all) in the general coverage of the NHTSA Autopilot investigation was the state of the drivers in some of the incidents. As aggregated by some Tesla watchers online, a good number of the drivers in the 11 crashes were hardly the most attentive. Two incidents were deemed as DUI cases, for example, and one driver had a suspended license. Four cases involved driver inattention, with one incident having a driver who did not have their hands on the wheel for 3 minutes 41 seconds. The other four incidents have no police report readily available. 

An Unrelated Incident

On the same day as the NHTSA announced its investigation, a Tesla Model 3 was involved in a car crash at a school parking lot in the UK, injuring six people. It did not take long before Reuters, citing a report from The Telegraph, ran with a headline which read “Six injured as self-driving Tesla crashes in school car park in Southern England – Telegraph.” Such a headline immediately raised red flags, the first being that no Teslas owned by consumers today are “self-driving” cars per se. They have advanced driver-assist features, but those still require constant attention. 

This headline grabbed a lot of attention — that much was no surprise. What was unfortunate was that as it became clear that the Tesla involved in the incident could not be a “self-driving” car, Reuters proceeded to issue a retraction on the article, stating that it had updated the story to correct the headline and drop the “self-driving” reference. The publication, however, kept a section of the article which still stated that it remained to be seen if the Tesla that injured six people had a driver behind the wheel at the time of the incident. 

The Perfect Target

Tesla is no stranger to negative reporting, and that’s to be expected. Some negative slant from a reporter covering news about the company is pretty understandable, after all. However, it becomes a bit more difficult to justify errors such as those committed by Reuters about the UK incident. Even a little research on the features of a Model 3 in Europe would show that there are no “self-driving” Teslas right now, after all, and narratives which seem to hint at rogue electric cars are ultimately just as fantastical as they are inaccurate. 

This may not be Tesla’s first rodeo with false news, but it’s not like there is nothing that could be done. Tesla China, for example, has adopted an assertive external relations and legal campaign that pursues false reporting on Giga Shanghai, and it has worked to great effect. Whether a similar strategy would work in the United States is up for question, but there seems to be few reasons remaining why Tesla should just allow itself to be a punching bag for misinformation without even airing its side. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

SpaceX announces new Starbase for ‘thousands of Starship launches annually’

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Credit: SpaceX

SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.

Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.

CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”

The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.

SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.

Environmental Responsibility

SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:

  • Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. We’re partnering with state and federal agencies to expand Louisiana’s Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
  • Rebuilding the Marshlands: “In working with the state, we’re planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
  • Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coast’s culture can continue.”

SpaceX shares rose about 2.5 percent on the news.

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Cybertruck

Tesla just made Cybertruck more expensive

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Credit: Tesla

Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.

Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.

Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.

The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.

Cybertruck Sales: Is It the Product or Pricing?

Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.

Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.

Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.

I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.

If you’re interested in buying a Tesla vehicle, use my referral link.

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Energy

Tesla Semi factory is getting a celebration nobody expected

Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.

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Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.

While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.

The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.

Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.

The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.

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