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Opinion: Tesla Autopilot NHTSA investigation headlines are out of control

Credit: Whole Mars Catalog/YouTube

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There is a difference between slant and straight-up inaccuracy. Slant is unavoidable as it typically relies on a writer’s personal biases. Making connections that could be immediately debunked with the slightest modicum of research, however, is completely avoidable. This was exactly the case on Monday as a wave of negative Tesla news emerged following an announcement that the NHTSA is launching a formal investigation on Autopilot over 11 incidents that involved Teslas crashing into parked emergency vehicles. 

The NHTSA Investigation

The NHTSA’s ODI Resume was very brief and direct. And while the agency did state that it would be evaluating Autopilot for Model S, Model 3, Model X, and Model Y from model year 2014 to 2021, the NHTSA did note that its investigation would involve 11 incidents in the United States. These incidents resulted in 17 injuries and one fatality. 

Tesla prides itself on being a company that focuses intently on the safety of its vehicles, and in this light, investigations that would make systems like Autopilot ultimately safer for the general public would likely be welcomed by the company. Elon Musk, after all, has posted in the past that he agrees with the NHTSA “99.9% of the time.” The Tesla CEO has also specified on Twitter that he thinks the “NHTSA is great.” 

If one were to look at the coverage of the investigation in some mainstream media outlets, however, one would think that things are far more dire. 

The Coverage and Missing Details

It is true that negative stories attract more eyeballs. This is something that has been true even before the days of online journalism. And in this landscape, a company led by a rebel CEO that no longer issues comments on issues is the perfect target. This could be seen in the headlines that immediately followed the NHTSA” s announcement. CNN’s headline, “Tesla is under investigation because its cars can’t stop hitting emergency vehicles,” is a great example of this. It’s sensationalist and it suggests that the issue being investigated by the NHTSA is something extremely grave. And this is just one outlet. 

Other news outlets such as CNBC proceeded to feature Ford former Co-CEO Mark Fields, who proceeded to highlight that the NHTSA’s investigation covers Teslas from a large time period. Persistent Tesla bears were also featured for their take on the news despite their past accuracy on the EV maker. 

Interestingly enough, one of the things that were not mentioned much (if at all) in the general coverage of the NHTSA Autopilot investigation was the state of the drivers in some of the incidents. As aggregated by some Tesla watchers online, a good number of the drivers in the 11 crashes were hardly the most attentive. Two incidents were deemed as DUI cases, for example, and one driver had a suspended license. Four cases involved driver inattention, with one incident having a driver who did not have their hands on the wheel for 3 minutes 41 seconds. The other four incidents have no police report readily available. 

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An Unrelated Incident

On the same day as the NHTSA announced its investigation, a Tesla Model 3 was involved in a car crash at a school parking lot in the UK, injuring six people. It did not take long before Reuters, citing a report from The Telegraph, ran with a headline which read “Six injured as self-driving Tesla crashes in school car park in Southern England – Telegraph.” Such a headline immediately raised red flags, the first being that no Teslas owned by consumers today are “self-driving” cars per se. They have advanced driver-assist features, but those still require constant attention. 

This headline grabbed a lot of attention — that much was no surprise. What was unfortunate was that as it became clear that the Tesla involved in the incident could not be a “self-driving” car, Reuters proceeded to issue a retraction on the article, stating that it had updated the story to correct the headline and drop the “self-driving” reference. The publication, however, kept a section of the article which still stated that it remained to be seen if the Tesla that injured six people had a driver behind the wheel at the time of the incident. 

The Perfect Target

Tesla is no stranger to negative reporting, and that’s to be expected. Some negative slant from a reporter covering news about the company is pretty understandable, after all. However, it becomes a bit more difficult to justify errors such as those committed by Reuters about the UK incident. Even a little research on the features of a Model 3 in Europe would show that there are no “self-driving” Teslas right now, after all, and narratives which seem to hint at rogue electric cars are ultimately just as fantastical as they are inaccurate. 

This may not be Tesla’s first rodeo with false news, but it’s not like there is nothing that could be done. Tesla China, for example, has adopted an assertive external relations and legal campaign that pursues false reporting on Giga Shanghai, and it has worked to great effect. Whether a similar strategy would work in the United States is up for question, but there seems to be few reasons remaining why Tesla should just allow itself to be a punching bag for misinformation without even airing its side. 

Don’t hesitate to contact us with news tips. Just send a message to tips@teslarati.com to give us a heads up. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Cybertruck

Tesla upfitter offers to keep Cybertruck alive

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Credit: Unplugged Performance

A Tesla upfitter has offered to take over Cybertruck lines from the company in a last-ditch effort to save the all-electric pickup from being completely canceled in the middle of 2027.

Unplugged Performance, the Hawthorne, California-based Tesla aftermarket specialist, has publicly offered to take over Cybertruck production from Tesla, funding the effort “through a consortium of investors.”

The proposal comes as Tesla prioritizes its Cybercab Robotaxi program and prepares to wind down Cybertruck assembly at Gigafactory Texas around mid-2027.

Founded in 2013 by Ben Schaffer and located adjacent to Tesla’s Design Studio and SpaceX, Unplugged Performance has become a leading provider of premium upgrades for Tesla vehicles, including extensive Cybertruck packages under its UP INVINCIBLE line.

Through its UP.FIT division, the company has also developed purpose-built police and fleet versions of the Cybertruck, including deliveries to agencies such as the Las Vegas Metropolitan Police Department.

In an X post on Tuesday, Unplugged said:

“An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands. We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn. Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built. We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond. Worth a conversation?”

The arrangement would free Tesla resources and manufacturing capacity for Cybercab while allowing continued production of the stainless-steel pickup and expanded variants. Unplugged Performance indicated it would wait for battery cells after Cybercab needs are met and would generate ongoing revenue for Tesla through licensing and software/network services on the vehicles it produces.

Following strong initial interest, Unplugged Performance posted a follow-up inviting potential investors and strategic partners to email cyber@unpluggedperformance.com. The company clarified that the outreach is solely to gauge interest and does not constitute an offer to sell securities or acceptance of funds at this stage.

The proposal arrives shortly after Elon Musk indicated that Cybertruck production in Texas would be phased out by roughly the middle of 2027 to expand Cybercab output.

Whether Tesla engages with the offer remains to be seen, but the public overture highlights both the aftermarket specialist’s deep experience with the Cybertruck platform and the growing focus on autonomy within Tesla’s manufacturing plans.

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Elon Musk

Elon Musk says Tesla Cybercab future is ‘obvious to anyone with eyes and a brain’

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Elon Musk said the Tesla Cybercab will perform “a majority of all passenger miles” where it is allowed to operate and that point is “obvious to anyone with eyes and a brain.”

Musk used the point to double down on the company’s decision to ax the cult-favorite Cybertruck, as its production space will be removed and transitioned into additional Cybercab lines. The move has catalyzed a polarizing conversation on whether its right or wrong.

Whatever side you are on — it’s happening.

Regardless, Musk seems to be getting to the point that he is done talking about the choice. At some point, you have to think that this was truly a difficult decision for him and the company as well, and this is not something he took lightly. In fact, he’s probably a little bit disappointed with it, too.

But the point remains that the Cybertruck is gone. Musk’s focus is purely on developing an autonomous platform that the world will utilize for transportation, and he’s telling you that anyone “with eyes and a brain” can see it:

Tesla is betting that all of its passengers in the future will be okay with not owning their own personal cars and will be fine with ride-hailing for the rest of their lives. Every dinner, every errand, every trip to the airport and transportation thereafter, will all be operated by ride-sharing, and in Tesla’s perfect world, it will happen in a Cybercab.

As of now, Cybercab is only active in Austin, but it has been spotted all over the country with a driver behind the wheel in those prototypes. In Austin, the car has no steering wheel or pedals for people to control the vehicle.

The Cybertruck dilemma is one that has truly come across the entire Tesla community and while it seems to be a great idea to keep it because people love it, the business side of things is steering Musk and Tesla in another direction.

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Elon Musk

Tesla slims Cybertruck offerings to only its most expensive trim

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Credit: u/dregonzz/Reddit

Tesla has slimmed its Cybertruck offerings to offer only its most expensive trim: the Cyberbeast.

After announcing that the Cybertruck would no longer be produced and the company would wind down manufacturing sometime in the middle of 2027, Tesla started to eliminate some of the configurations offered to customers.

Now, only one remains: the $109,990 Cyberbeast. This is truly what seems like Tesla’s last effort to deter any remaining orders from coming in: eliminate the cheap trims and leave only the high-dollar vehicle within the lineup of Cybertruck options.

Those who want to take advantage of this last-ditch opportunity to own Tesla’s symbolic pickup have to pay to play.

Tesla says the reason for the wind down is truly because of Cybercab and its importance to the future.

Despite cries for Tesla to continue production of the pickup, Musk says it is too difficult to ramp a high-volume line instead of ending the truck altogether. He also says Cybercab is what will take passengers around for the “majority of all miles in any jurisdiction where it is not prohibited by law.”

Tesla is going all in on autonomy, and that’s never been a secret. But the commitment to a two-door, two-seat Cybercab truly limits people from having options for labor or hobbies. It also limits people from having their entire family in a single car.

Parents with even a single child will be required to take multiple vehicles if Cybercab is truly the only option Tesla plans to have.

Elon Musk keeps justifying Tesla Cybertruck’s cancelation, but it’s confusing

Tesla has stated the Robovan will also be in production eventually, but it still does not seem like the most ideal vehicle to own. It seems like it is geared more toward commercial uses, but Tesla might have something in the pipeline for families.

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