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Tesla Battery Day can mean doomsday for legacy carmakers shifting to electric

A peek inside a segment of a Tesla Model 3 battery pack.

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Tesla is expected to hold its Battery Day in April as Elon Musk announced during the company’s Q4 earnings call. The chief executive said the company has a “compelling story” to tell about things that can “blow people’s minds.” These statements do not only pique the interest of the electric vehicle community; they also hint of updates that can spell disaster for legacy car manufacturers trying to catch up with Tesla in the electric vehicle market.

Batteries are key to staying on top of the electric vehicle segment and Tesla is the leader of the pack when it comes to batteries and energy efficiency. This has been validated by organizations such as Consumer Reports and even by competitors who go deep into their pockets and go as far as cutting their workforces to catch Tesla in terms of hardware, software, and battery technology.

Come Tesla Battery Day, the obvious would be made more obvious. Tesla could further widen the gap and set itself apart from the rest, not just as the maker of the Model 3, Model Y, Cybertruck or other vehicles in its lineup but as an energy company.

Mass Production Of Cheaper Batteries

Batteries are among the most expensive components of an electric vehicle. This is true for Tesla and other electric vehicle manufacturers. With pricey batteries, car manufacturers cannot lower prices of their vehicles and therefore cannot encourage the mass adoption of zero-emission cars.

Tesla has reportedly been running its “Roadrunner” secret project that can lead to mass production of battery cells at $100/kWh. According to rumors, Tesla already has a pilot manufacturing line in its Fremont facility that can produce higher-density batteries using technology advancements developed in-house and gained through the Maxwell acquisition. With a $100/kWh battery, the prices of Tesla’s vehicles can be competitive even without government subsidies.

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Tesla Gigafactory 1, where Model 3 battery cells are produced. (Photo: Tesla)

Aside from the Roadrunner project, Tesla has also been setting itself up to succeed in the battery game and dominate the market with its partnerships. It has a long relationship with Panasonic that helped it manufacture batteries in Giga Nevada, but has also signed battery supply agreements with LG Chem and CATL in China.

Battery prices have been going down significantly in the last decade. According to BloombergNEF, the cost of batteries dropped by 13% last year. From $1,100/kWh in 2010, the price went down to around $156.kWh in 2019. This is predicted to come close to the target $100/kWh by 2023. If Tesla achieves the $100/kWH cost sooner than the rest, it will give the company a massive advantage over its competitors and that will eventually lead to better profit margins.

Aside from cheaper batteries, the increased battery production capacity is also key in bringing products such as the all-electric Cybertruck and Tesla Semi to life.

“The thing we’re going to be really focused on is increasing battery production capacity because that’s very fundamental because if you don’t improve battery production capacity, then you end up just shifting unit volume from one product to another and you haven’t actually produced more electric vehicles… make sure we get a very steep ramp in battery production and continue to improve the cost per kilowatt-hour of the batteries,” Musk said during the Q4 2019 earnings call.

Enhanced Tesla Batteries

Tesla already has good batteries through its years of research, experimentation, and partnerships with battery producers. It has invested a good amount of money and effort to make sure it’s leading the battery game.

This advantage is made very clear on how Tesla was able to produce the most efficient electric SUV today in the form of the soon-to-be-released Model Y crossover with an EPA rating of 315 miles per single charge versus the Porsche Taycan with a range of around 200 miles.

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The Tesla Model Y crossover. (Credit: Tesla)

With the acquired technologies from companies such as Maxwell and recently a possible purchase of a lithium-ion battery cell specialist startup in Colorado, Tesla demonstrates it’s not stopping its efforts to perfect its battery technology. Maxwell manufactures battery components and ultracapacitors and it’s just a matter of time before Tesla makes use of these technologies.

When asked about Maxwell’s ultracapacitor technology during the Q4 2019 earnings call, Musk said, “It’s an important piece of the puzzle.”

Musk also referenced the Maxwell acquisition during an extensive interview at the Third Row Podcast. “It’s kind of a big deal. Maxwell has a bunch of technologies that if they are applied in the right way I think can have a very big impact,” Musk said during a Third Row Podcast interview.

There are rumors out of China claiming that Tesla may come up with a battery that combines the best traits of Maxwell’s supercapacitors and dry electrode technologies. This could mean batteries that could charge faster, pack more energy density, and last longer.

Controlling Battery Supply

Knowing what works and what doesn’t for electric car batteries puts Tesla on top of the game. Of course, add to that what could be the best battery management system that makes Tesla vehicles among the most efficient if not the best in utilizing their batteries. With the advantage on hardware and software fronts, the thought of Tesla becoming a battery supplier is far from being a crazy idea.

Its competitors such as Audi and Jaguar have recently expressed concerns about their battery supplies as they both depend on LG Chem. Tesla– aside from its partnerships with Panasonic, LG Chem, and CATL — pushes the limit to develop its new battery cells in-house and that opens up a lot of possibilities for Tesla as a business.

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“It would be consistent with the mission of Tesla to help other car companies with electric vehicles on the battery and powertrain front, possibly on other fronts. So it’s something we’re open to. We’re definitely open to supplying batteries and powertrains and perhaps other things to other car companies,” Musk was quoted as saying.

Recent job postings for a cell development engineer and equipment development engineers suggest that Tesla might actually be considering the idea of introducing a battery line of its own. But of course, the next-generation batteries would be first used for its vehicle lineup. Once it meets that demand and hits economies of scale, one can only imagine how Tesla could play the important role of supplying batteries to other carmakers.

Whether Tesla would announce cheaper batteries, enhanced electric car batteries, or give updates about its efforts, Battery Day in April will most definitely be worth the wait. For other car manufacturers, time would pause during that day as they listen to what Elon Musk and his team will say. And most likely, after the company talk, other car manufacturers will have to go back to their drawing boards once more in an attempt to catch up.

A curious soul who keeps wondering how Elon Musk, Tesla, electric cars, and clean energy technologies will shape the future, or do we really need to escape to Mars.

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Elon Musk may rethink his charity pledge after Peter Thiel’s Bill Gates warning: report

Musk reportedly took Thiel’s suggestion seriously.

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Credit: Tesla

Reports have emerged suggesting that Elon Musk might be rethinking his promise to give away most of his fortune. This was reportedly due to his longtime friend Peter Thiel, who told the world’s richest man to withdraw from the Giving Pledge because his wealth could end up “in left-wing nonprofits chosen by Bill Gates.”

Thiel shared the story during a private lecture series in San Francisco in September. As noted in a Reuters report, Musk reportedly took Thiel’s suggestion seriously.

Thiel warned Musk about his fortune going to Gates-backed causes

Thiel said he even ran the math to make his point. By checking actuarial tables, he calculated that if Musk died within a year, his pledge would effectively direct $1.4 billion to Bill Gates. Musk reportedly said, “What am I supposed to do, give it to my children? You know, it would be much worse to give it to Bill Gates.”

Musk signed on to the Giving Pledge in 2012, two years after it was co-founded by Gates and Warren Buffett, as noted in a Daily Beast report. The initiative asks billionaires to donate the majority of their wealth to charitable causes either during their lifetime or through their wills. Gates’ foundation has focused on global health, education, and gender equality, areas Thiel has described as “left-leaning.”

Spokespeople for Thiel, Musk, and Gates have not issued a comment about the matter.

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Elon Musk and Bill Gates

Thiel, who co-founded PayPal with Musk in 2000 before launching Palantir and becoming Facebook’s first outside investor, has maintained close ties to the Tesla and SpaceX CEO over the years. Musk, for his part, continues to donate through the Musk Foundation, which funds education, clean energy, and scientific research.

Elon Musk and Bill Gates’ relationship has taken a nosedive in recent years, especially amidst news that the Microsoft co-founder had taken a short bet against Tesla. Musk seemed to have taken Gates’ Tesla short personally, considering that the EV maker is fighting for sustainability, a cause that the Microsoft co-founder has supported. 

Gates has also been skeptical of Tesla’s projects such as the Tesla Semi, which Gates noted was not feasible due to the limitations of battery technology. More recently, the two billionaires butted heads when Gates claimed that the cuts initiated by Musk’s DOGE initiative would cost 2 million lives. In a post on X, Musk responded by stating that “Gates is a huge liar.”

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Tesla axed one of the Model Y’s best features in ‘Standard’ trims: here’s why

Lars Moravy explains why Tesla chose to go with a glass roof in the new Standard trims, despite it not being visible.

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Credit: Tesla

Tesla chose to implement a glass roof on the new Model Y ‘Standard’, despite the fact that you won’t be able to see it from the inside.

In the new Model Y ‘Standard’ configuration, one of the biggest changes is the lack of a glass roof, which is one of the more unique features Tesla offers.

How Tesla’s Standard models will help deliveries despite price disappointment

The entire roof of the Model Y’s ‘Premium’ and Performance trims is glass, giving everyone in the car an astounding view of the sky.

However, Tesla chose to cover this up in the new ‘Standard’ trim level. Here’s a look at it:

Credit: ItsKimJava | X

Despite it not being visible from the inside, the roof is still made of glass. It is only visible from the outside. Even if you removed the headliner in the Model Y ‘Standard,’ you would not be able to see the outside, because the glass is opaque:

Tesla’s Vice President of Powertrain, Lars Moravy, commented on the use of glass in the Premium models and how it differs from the glass in the Standard trims:

“All glass is NOT created equal. Remember, the Model Y Premium glass is laminated with silver IR reflective coatings to make it super comfy and reject solar load… the standard is not… plus LOTS of people wanted a closed headliner, always trying to listen (and improve road noise at the same time).”

The decision to cover up the glass while still using it was an efficiency choice. Moravy said Tesla chose to keep the glass for the new Standard models due to “cost, supply chain, and manufacturing efficiency.”

Tesla launched the Standard models on Tuesday. The cars were effectively a counter to the loss of the $7,500 EV tax credit.

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How Tesla’s Standard models will help deliveries despite price disappointment

“What a giant miss,” one person said.

“With all due respect, no way is this what y’all have been hyping for 6 quarters…” another one claimed.

“So…where are the affordable models?” another reply read.

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Credit: Tesla

When Tesla unveiled its Standard versions of the Model 3 and Model Y this week, reactions were mixed. Many liked the addition of two new models, but they were also concerned about the price.

“What a giant miss,” one person said.

“With all due respect, no way is this what y’all have been hyping for 6 quarters…” another one claimed.

“So…where are the affordable models?” another reply read.

Tesla launches two new affordable models with ‘Standard’ Model 3, Y offerings

There’s no arguing it: $36,990 and $39,990 for the Model 3 Standard and Model Y Standard were not what consumers had in mind.

But, despite Tesla getting its new offerings to a price that is not necessarily as low as many expected, the two cars still have a chance to assist with quarterly deliveries.

Here’s how:

First-time Tesla buyers will lean toward Standard models

Tesla owners have become accustomed to expecting all the bells and whistles in their cars. Heated seats, ventilated seats, acoustic glass, vegan leather, industry-leading performance, world-class range, and a glass roof are all expected by current or past owners.

But what about new owners?

New owners do not have these high expectations, so to many of those who have not sat in a Tesla or driven one before, they are going to be blown away by the minimalistic looks, capabilities, and features of the Standard models.

The Premium models will feel like the high-end offerings that other automakers also have for sale, except they’ll only be a few thousand dollars more than Tesla’s base models. With other companies, the price for these higher-end trims is $10,000 or more.

The more affordable Standard models will be there, but if buyers want the extra features, they’ll likely be able to justify the extra few thousand dollars.

Tesla’s Standard Models fall under the U.S. Average Transaction Price

Kelley Blue Book releases a new report each month showing the average transaction price (ATP) of all vehicles sold in the U.S. for that month.

The latest report, released on September 10 for the month of August, revealed an ATP of $49,077. This was up 0.5% from July ($48,841) and higher year over year by 2.6%.

Technically, Tesla’s new Standard models fall well under that ATP, meaning they technically do qualify as “affordable.” However, realistically speaking, affordable does not mean “under the national average.”

It means accessible for low-income families, single-parent households, and other groups. This would likely be under $30,000.

Déjà Vu with the Cybertruck Rear-Wheel-Drive

When Tesla offered the Cybertruck RWD, it stripped out many of the best features of the Cybertruck, such as the adjustable air suspension, powered tonneau cover, and interior materials, just to name a few.

It was $10,000 less than the Cybertruck AWD, but many people essentially viewed it as a way to push consumers toward the more expensive variants, since the discount was a better value than missing out on features.

Tesla released the Cybertruck RWD to make the AWD look like a deal

Something similar could happen with the Standard models. With it only being a few thousand dollars less than the Premium Model 3 and Model Y, some consumers will see it as a better option to go with the more expensive trim levels.

Even if they don’t, many car buyers will see it as a deal to grab the Standard versions.

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