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Tesla’s Battery strategy is in preparation for two of its most anticipated vehicles
Tesla has continued to attempt to improve its battery packs and cells despite being the industry leader in EV battery tech. Interestingly enough, the electric car company located in Silicon Valley has had some of the best vehicles in terms of EV range in the past ten years. While other car companies were struggling to equip their attempts at electric cars with 100 miles of usable range, Tesla was and has been pushing the envelope since the original Roadster in 2008.
But even though the company has facilitated several vehicles in its fleet to have over 300 miles of range, and one with over 400 miles, it hasn’t been enough to let Tesla’s battery engineers rest. Even though the Model S Long Range Plus configuration packs 402 miles of electric range, which is plenty for most drivers, Tesla has several cars in the works that pack considerably more range than that. These are also not your “run of the mill” EVs, either. They are the Tri-Motor Cybertruck and the next-gen Roadster.
Batteries are what drive an EV to be all that it can be. They are responsible for the range and the performance of the car, along with the motors and engineering of the chassis and body. However, battery tech is ultimately what decides if a vehicle is going to be a successful electric car or just another one to add to the list of underperforming automobiles.
The key to building a great electric car, like anything else, is starting at the foundation. When you want to make a great pizza, you start with great dough. When you want to make a great EV, you start with the battery cells.
The problem with batteries is that there are no two cells that are the same when the materials that are used within are concerned. Not only that, but sometimes the elements that make some batteries stable and help with energy density are controversial. This is the case with cobalt.
But before I go into a spiel about Tesla’s use of cobalt and how the company responsibly sources it, let’s stay on topic.
Tesla’s battery teams in Canada, led by Jeff Dahn at Dalhousie University, released a new paper this week that indicated an electrolyte solution could contribute to increased battery energy density, and could lead to an extended lifespan.
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The solution would be used to combat the effects of degradation, and would ultimately lead to a longer life span and increased energy density. Enter the Tri-Motor Cybertruck and Roadster.
Both of these cars have range ratings that are well above the Model S Long Range Plus variant. The Cybertruck’s Tri-Motor will have 500+ miles of range, and the Roadster will have 620 miles.
However, Tesla’s current cells are not capable of holding this amount of range. If the batteries are not capable of holding excessive amounts of energy density, they will not perform in the fashion that they were intended. Therefore, Tesla has to continue developing its cells to promote longer-range driving and a long lifespan.
Starting with the Cybertruck, which has an estimated range of “500+ miles,” according to Tesla’s website. Currently, Tesla does not have a battery pack released that is capable of that kind of range, so the batteries must improve. The Tri-Motor setup will certainly help with the towing capacity and acceleration. Still, the battery pack within the Cybertruck has to work efficiently to not only supply power to those motors, but it also has to maintain energy so it can keep range at a reasonable level.
With the Roadster, things are slightly different. This car will (more than likely) not be towing things or have excessive amounts of cargo in the back, so there isn’t as much involved with maintaining range through laborious work. However, it is one of the fastest cars ever made, and Elon Musk has said in the past that the range of the Roadster will be over 1,000 kilometers or 621 miles.
Ultimately, the development of Tesla’s cells has to continue to improve. Obviously, the battery packs for both of the vehicles that were talked about in this article will have battery packs that are larger than the 100 kWh packs that Tesla puts in the Performance variants of the Model S and Model X. But there is a chance that Tesla equips the Cybertruck and Roadster with smaller, more energy-dense batteries like the 2170 cells that are used in the Model 3 and Model Y.
Lucid’s reveal of the 517-mile range that their new EV, the Air, has, certainly must have lit a fire under the rear-ends of Tesla’s battery engineers. Tesla has had a reputation of being the EV company with the best range, and now that Lucid “technically” has the title for that, even though the car isn’t in production, Tesla will likely be gearing up for a takeback of that label.
Tesla’s battery strategy from here on out will be interesting considering other auto companies have proven they are capable of competing in terms of EV range. There is still the fact that Tesla is actually producing these cars on a massive scale and we know that the company’s cars can perform, we don’t know this about the other vehicles yet.
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Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
