News
Tesla’s future-forward nature places it among Interbrand’s Best Global Brands of 2020
The year has been quite difficult for many companies, with the pandemic wreaking havoc on multiple industries. Yet even in these challenging times, there are companies that are still thriving. These are the brands that make up Interbrand’s recently-released 2020 Best Global Brands rankings, which is comprised of companies that are faring well in a world that’s rife with uncertainty.
To thrive in such challenging conditions, companies must be willing to lead. Interbrand notes that this starts with direction, with companies looking towards their “desired future and working backwards, framing each immediate challenge as a step on the road toward that future.” Doing so allows companies to be shaped by aspirations instead of trauma, even in the middle of a pandemic.
The veteran brand consultancy firm noted that many of today’s fastest-growing brands accomplish this by intertwining a long-term human truth, a nearer-term business ambition, and agile action. This type of strategy is pivotal, and it allows companies to make calculated moves towards their targets. This strategy, according to Interbrand, was showcased well by electric car maker Tesla, which ranks as #40 in this year’s rankings.
“In July, Tesla overtook Toyota as the world’s most valuable car maker – never mind that it made 370,000 cars against Toyota’s 10 million and a fraction of its revenues. There are industrial drivers behind this performance – most notably, a significant edge in battery technology and software. But these are the results of coherent moves – innovation, launches, adjacencies and, yes, buzz – inspired by a clear direction: a clear purpose translated into subsequent industrial targets,” Interbrand wrote.
Interbrand remarked that brands that have their eyes on the future garner much respect, and this is something that Tesla has in spades. The brand consultancy firm noted that Tesla’s future-forward nature has allowed it to capture the dedication of an ever-growing base, while forcing change in the automotive industry at the same time. And even if the company is bound to meet some competition in the future, there is no doubt that Tesla is facing the future with a crystal clear vision.
“Tesla’s brand – its flag in the future – hasn’t only driven demand and advocacy from its inception. It has also built enormous liquidity by attracting and retaining a loyal following of retail investors. Ultimately, it has also forced change in one of the most inertial and largest scale industries. Tesla is highly likely to be facing increasing competition going forward, but stands as an exceptional case of leading from the future with absolute clarity of direction,” the firm wrote.
Read Interbrand’s 2020 Best Global Brands report below.
Interbrand Best Global Brands 2020 by Simon Alvarez on Scribd
News
Tesla Model Y L gains V2L capabilities with software update
The 2025.32.300 update, which is rolling out to Model Y L vehicles in China, introduces several notable additions.
Tesla has quietly added Vehicle-to-Load (V2L) functionality to the Model Y L through its latest over-the-air update in China, giving owners the ability to power external devices directly from their EVs.
The addition of the feature was highlighted by Tesla in its release notes for China’s 2025.32.300 update.
Model Y L gains V2L and other convenience upgrades
The 2025.32.300 update, which is rolling out to Model Y L vehicles in China, introduces several notable additions. First among them is an “external discharge function,” which enables V2L capability through an official adapter that Tesla plans to release later.
The feature should enable the Model Y L to power appliances, tools, or possibly even other EVs, making it extra useful for camping trips or the occasional power outages.
Other improvements include a lower temperature limit for Dog Mode, customizable low-battery settings to conserve energy while parked, and expanded personalization for the vehicle’s “Rave Cave” entertainment feature. Tesla noted that certain functions may vary depending on vehicle configuration, and rollout timing could differ by region.
Model Y L is surging in China’s SUV rankings
Despite being new in the market, the Model Y L is already making some waves in China’s top-selling mid-to-large SUVs lists. Data from Yiche showed that Tesla sold 8,221 units in September, securing fourth place in the segment behind the Leapmotor C16, Li Auto L6, and the Xiaomi YU7.
The Model Y L’s rapid ascent highlighted its strong market appeal despite a higher price point than most local competitors. Interestingly enough, the Xiaomi YU7, which is positioned closer to the standard Model Y with its five-seat configuration, topped the rankings with 22,244 units sold in September.
With Tesla’s continued free software upgrades, as well as its features like Full Self-Driving (Supervised), however, the Model Y L may have a chance at climbing China’s lists for the best-selling mid-to-large SUVs.
Investor's Corner
Elon Musk’s 2025 pay package gets support from Tesla’s biggest bull
ARK Invest founder Cathie Wood has previously stated that she is quite confident that the vote on Elon Musk’s 2025 Performance Award would pass.
Cathie Wood, CEO of ARK Invest and one of Tesla’s most ardent bulls, reiterated her support for Elon Musk’s 2025 CEO Performance Award.
Wood highlighted that Musk’s leadership attracts incredible talent, and it has allowed the companies he leads such as Tesla to become disruptors in their respective fields.
ARK Invest supports Musk’s leadership
Elon Musk’s 2025 CEO Performance Award has received a mixed reception. Proxy firms such as Glass Lewis and Institutional Shareholder Services (ISS) have stated that they would be voting against Musk’s pay package. Other entities, such as the State Board of Administration of Florida (SBA), have stated that they would be voting in favor of Tesla’s proposals.
ARK Invest founder Cathie Wood, for her part, has previously stated that she is quite confident that the vote on Elon Musk’s 2025 Performance Award would pass. She also stated that a favorable result to the vote for Musk’s 2025 pay plan would be beneficial for Tesla.
“Elon Musk is the most productive human being on earth. And a human being who attracts incredible talent, people who want to solve the world’s hardest problems. This is a win-win for all of us if Elon succeeds this time,” Wood stated. Musk appreciated Wood’s comments, stating, “Thanks Cathie!” In a post on X.
ARK Invest has been one of Tesla’s most loyal bulls
Tesla is ARK Invest’s single largest holding, with the firm holding an estimated $1 billion worth of TSLA, as noted in an Insider report. Wood previously said she expects the approval of Musk’s pay package to trigger “super-exponential growth” for the automaker, as new products like the Cybercab and Optimus expand Tesla’s offerings.
“Because think about it. It is a convergence among three of our major platforms. So, robots, energy storage, AI, and it’s not stopping with Robotaxis. There’s a story beyond that with humanoid robots, and our $2,600 number has nothing for humanoid robots. We just thought it’d be an investment, period,” Wood stated during an appearance at Steven Bartlett’s podcast The Diary Of A CEO.
Investor's Corner
Tesla VP for AI software makes a case for upcoming Elon Musk shareholder vote
Elluswamy reiterated the idea that Tesla is indeed at a critical point in its history.
Tesla’s Director of Autopilot Software and VP of AI Software Ashok Elluswamy has shared his thoughts about CEO Elon Musk’s 2025 performance award. While the executive typically discusses topics related to the company’s tech and AI initiaives, Elluswamy made it a point to make a case for Musk’s proposed pay package.
Tesla’s VP for AI Software shares his insights
In a post on X, Elluswamy reiterated the idea that Tesla is indeed at a critical point in its history. This is because the company is changing from a leader in electric vehicles and a major player in the energy storage market to a powerhouse pioneer in robotics that are powered by real-world AI. As per the executive, Elon Musk’s leadership of Tesla is more relevant now more than ever. He also reported an X article he previously wrote about Elon Musk and Tesla.
“This note regarding the importance of Elon leading Tesla is more relevant now than ever. Tesla is at a critical juncture, as it is metamorphosing into the world leader in robotics. Creating large-scale, useful robots requires expertise across engineering design, manufacturing, real-world AI software, chips for AI, and more. Elon is, quite likely, the only person on Earth with deep skills and the right instincts across all these domains,” Elluswamy stated.
A push to support Musk’s 2025 performance award
In recent weeks, Tesla executives such as Board Chair Robyn Denholm have been encouraging TSLA shareholders to vote in favor of Elon Musk’s 2025 performance award, as well as other proposals that the company’s directors have argued are critical to the future of the company. These proposals, Tesla executives noted, are necessary to ensure that the company can achieve the ambitious targets of Elon Musk’s Master Plan Part IV.
Elon Musk’s pay package, as well as the company’s proposals, would be decided at the upcoming 2025 Annual Shareholders Meeting, which would be held at Giga Texas on November 6, 2025. Needless to say, Tesla’s future might very well be decided during the event.
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