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Tesla’s future-forward nature places it among Interbrand’s Best Global Brands of 2020
The year has been quite difficult for many companies, with the pandemic wreaking havoc on multiple industries. Yet even in these challenging times, there are companies that are still thriving. These are the brands that make up Interbrand’s recently-released 2020 Best Global Brands rankings, which is comprised of companies that are faring well in a world that’s rife with uncertainty.
To thrive in such challenging conditions, companies must be willing to lead. Interbrand notes that this starts with direction, with companies looking towards their “desired future and working backwards, framing each immediate challenge as a step on the road toward that future.” Doing so allows companies to be shaped by aspirations instead of trauma, even in the middle of a pandemic.
The veteran brand consultancy firm noted that many of today’s fastest-growing brands accomplish this by intertwining a long-term human truth, a nearer-term business ambition, and agile action. This type of strategy is pivotal, and it allows companies to make calculated moves towards their targets. This strategy, according to Interbrand, was showcased well by electric car maker Tesla, which ranks as #40 in this year’s rankings.
“In July, Tesla overtook Toyota as the world’s most valuable car maker – never mind that it made 370,000 cars against Toyota’s 10 million and a fraction of its revenues. There are industrial drivers behind this performance – most notably, a significant edge in battery technology and software. But these are the results of coherent moves – innovation, launches, adjacencies and, yes, buzz – inspired by a clear direction: a clear purpose translated into subsequent industrial targets,” Interbrand wrote.
Interbrand remarked that brands that have their eyes on the future garner much respect, and this is something that Tesla has in spades. The brand consultancy firm noted that Tesla’s future-forward nature has allowed it to capture the dedication of an ever-growing base, while forcing change in the automotive industry at the same time. And even if the company is bound to meet some competition in the future, there is no doubt that Tesla is facing the future with a crystal clear vision.
-->“Tesla’s brand – its flag in the future – hasn’t only driven demand and advocacy from its inception. It has also built enormous liquidity by attracting and retaining a loyal following of retail investors. Ultimately, it has also forced change in one of the most inertial and largest scale industries. Tesla is highly likely to be facing increasing competition going forward, but stands as an exceptional case of leading from the future with absolute clarity of direction,” the firm wrote.
Read Interbrand’s 2020 Best Global Brands report below.
Interbrand Best Global Brands 2020 by Simon Alvarez on Scribd
Elon Musk
Elon Musk shares SpaceX’s directive that destroys a prevalent media narrative
Musk’s comments followed Starlink’s initiatives for people affected by severe flooding in Indonesia and Cyclone Ditwah in Sri Lanka.
Elon Musk recently shared SpaceX’s standing policy to offer free Starlink service during natural disasters worldwide, highlighting the company’s commitment to pursue aid over profit during times of need.
Musk’s comments followed Starlink’s initiatives for people affected by severe flooding in Indonesia and Cyclone Ditwah in Sri Lanka.
Starlink activates free service in Indonesia and Sri Lanka
Starlink recently announced free service for those impacted by severe flooding in Indonesia’s Sumatra region, partnering with the government to deploy terminals rapidly to the hardest-hit areas. The offer extends to new and existing customers through December, restoring connectivity in zones where traditional networks have failed due to infrastructure damage.
Musk quoted the post on X, writing, “SpaceX standard policy is to make Starlink free whenever there is a natural disaster somewhere in the world. It would not be right to profit from misfortune.”
Starlink extended the same relief to Sri Lanka amid Cyclone Ditwah, coordinating with local authorities for additional support. The cyclone battered the island nation with heavy rains and winds, disrupting communications for thousands. Free access also lasts until year-end, emphasizing Starlink’s role in bridging gaps during crises.
-->“For those affected by the severe flooding in Indonesia and Sri Lanka in the aftermath of Cyclone Ditwah, Starlink is providing free service to new and existing customers through the end of December 2025. We’re also working with the Indonesian government to rapidly deploy terminals and restore connectivity to the hardest-hit areas on Sumatra, as well as with the Sri Lankan government to provide additional assistance,” Starlink wrote in a post on its official website.
Musk’s companies routinely provide aid
Musk’s firms have a track record of providing critical support in crises, often without fanfare, challenging portrayals of him as a comic book villain intent on enriching himself on the backs of a suffering populace. In January 2024 alone, Tesla opened Superchargers for free in Japan’s Hokuriku region after a magnitude 7.6 earthquake killed at least 55 and injured hundreds.
Similar efforts include Starlink deployments for the 2023 Maui wildfires, 2024 Hurricane Helene in North Carolina, and floods in Texas, where the service was used to help facilitate emergency coordination. These actions, which total millions in waived fees and logistics, demonstrate a proactive ethos among Musk’s companies, with Musk noting in past interviews that such aid stems from engineering solutions over optics.
The initiatives also provide a direct rebuttal of Musk’s characterization on mainstream media, which tends to lean negatively. This has become much more notable in recent years as Musk adopted more conservative policies. These negative sentiments came to a head earlier this year when Tesla stores, vehicles, and even some owners, were attacked during waves of anti-Tesla protests.
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Tesla Cybertruck welcomed with open arms in South Korea
The event featured interactive demos, a light show with the full Tesla lineup, and announcements including FSD Supervised’s planned rollout to Cybertruck by the end of 2025.
Tesla Korea handed over its first 30 Cybertrucks to owners on Thursday during a ceremonial event at the Cultural Reserve Base in Seoul, marking the all-electric pickup truck’s official debut outside North America.
The event featured interactive demos, a light show with the full Tesla lineup, and announcements including FSD Supervised’s planned rollout to Cybertruck by the end of 2025.
A historic delivery event
The November 27 event transformed a former oil reserve warehouse into a symbolic launchpad for electric mobility. Attended by 30 new owners, the event included hands-on activities such as hammer-strike durability tests, accessory sales, a lucky draw, and group photos. It culminated in a synchronized light show featuring the 30 Cybertrucks alongside Model S, Model 3, Model X, and Model Y vehicles, which drew cheers from attendees.
Yvonne Chan, Tesla APAC Regional Director, joined as a special guest to celebrate the delivery milestone. Tesla Korea President Seo Young-deuk was also in attendance, and shared his optimism for the company’s momentum in the country.
“Korea is currently the third-largest market for Tesla sales worldwide, and this year, for the first time, it has achieved the No. 1 spot in imported car brand sales volume, Tesla Korea is growing at an incredibly rapid pace,” he said. “To repay this love from our customers, Tesla plans to continue investing in the Korean market and enhancing the customer experience.”
-->FSD Supervised launches in Korea
Seo announced the official introduction of Full Self-Driving (Supervised) in Korea, with Cybertrucks slated for inclusion by the end of 2025, which promoted applause from the event’s attendees. With even the Cybertruck expected to receive FSD this year, Tesla Korea’s fleet could very well become the country’s most advanced vehicles overnight.
Infrastructure growth remains a priority to support Tesla Korea’s expanding fleet. Tesla Korea’s Supercharger network currently includes 166 sites with 1,133 stalls, with V4 units planned for nationwide highway rest areas to boost long-distance travel. The company also operates seven stores and 15 service centers, though plans are underway to double both by 2027. A new store in Incheon’s Songdo district is scheduled to open by December 2025, enhancing accessibility for western Seoul-area customers.
Seo concluded, “Through all-encompassing investments spanning products, charging infrastructure, and service networks, Tesla Korea will deliver the most refined electric vehicle experience to Korean customers.”
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Tesla China delivery centers packed as Q4 2025 enters its final month
Fresh photos from delivery centers in the country show rows upon rows of Model Ys and Model 3s.
Tesla’s delivery centers in China are filled with vehicles as the company ramps up for its final push in Q4 2025. Fresh photos from delivery centers in the country show rows upon rows of Model Ys and Model 3s, signaling strong end-of-quarter momentum.
A delivery push for Q4 2025
A recent aerial shot from a Tesla delivery center in China captures the company’s efforts to deliver as many vehicles as possible as the year comes to a close. As could be seen in the image, which was posted by on X by Tesla enthusiast Nic Cruz Patane, the facility was filled with numerous Model Y and Model 3 units, each vehicle seemingly ready to be handed over to customers.
Echoing the scene, another post, reportedly from two weeks prior, showed a similar scene in a Shanghai location, which was packed with Model Y units. X user Roberto Nores shared the photo, noting that the image also shows multiple Model Y Ls, a six-seat extended wheelbase version of the popular all-electric crossover.
Towards a strong Q4 finish
China remains Tesla’s volume powerhouse, accounting for a good portion of the company’s global deliveries in recent quarters. That being said, reports did emerge in early November stating that the company only reached 26,006 retail sales during October, as noted in a CNEV Post report. The reasons for this remain to be seen, though a focus on exports could have been a contributing factor.
Tesla China does seem to be hinting at some momentum this November. Just recently, Tesla watchers observed that the order page for the Model Y in China shows a message informing customers that those who wish to guarantee delivery by the end of the year should purchase an inventory unit. This was despite the Model Y RWD and Model Y L showing an estimated delivery timeline of 4-8 weeks, and the Model Y Long Range RWD and Model Y Long Range AWD showing 4-13 weeks.
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Elon Musk shares SpaceX’s directive that destroys a prevalent media narrative
Tesla Cybertruck welcomed with open arms in South Korea
