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Tesla is breaking the 'Made-in-China' stereotype with the GF3-made Model 3
Elon Musk and the Tesla team revel in busting stereotypes. This was evident in the Cybertruck’s unveiling, where Chief Designer Franz von Holzhausen literally took a sledgehammer to emphasize the point that EVs can be stronger than conventional rough-and-tough vehicles. In China, Tesla is doing the same thing, but this time, the electric car maker is breaking a stereotype that has been around for a long time: the myth of bad “Made in China” quality.
A study from the Iowa State University reported via Futurity noted that before the words “Made in China” were perceived in the United States as a reference to low-cost and low-quality goods, the perception for Chinese-made products was actually quite positive. Gang (Kevin) Han, an associate professor at Iowa State University’s Greenlee School of Journalism and Communication, noted that things started changing when China became the manufacturing powerhouse that it is today.
“People really enjoyed products from China. They viewed products, such as tea, furniture, or dishware, as unique. It was a quality product and there was a cultural value. But when China became a world factory and produced so many items for so many brands, people changed their views,” he said, adding that the prominent media coverage about issues with China-made products also added to the stereotype. “We see a lot of framed messages in these stories and receive the message subconsciously,” Han remarked.
These stereotypes were promptly invoked by Tesla critics as soon as the electric car maker announced its plans to build a factory in China. Over the course of Gigafactory 3’s construction, it was not rare to find a Tesla critic mocking the alleged quality issues that would most likely plague the MIC Model 3. This point, as with many criticisms thrown at Tesla, appears to have been taken as a challenge by the electric car maker’s team in China. When the company invited the media to experience the Made-in-China Model 3 for the first time, Tesla was serious. It wanted to break another stereotype. And they did.
Reviews of the Made-in-China Model 3 were notably positive, even if the vehicles being produced in the Shanghai-based site are only the Standard Range Plus variants of the all-electric sedan. Despite not having Tesla’s stunning white interior or more fancy 19″ Sports Wheels, the locally-made Model 3s were built with near-surgical precision. The vehicles’ panel gaps were meticulously aligned, their trimmings fit to a tee. In the United States, former GM executive Bob Lutz eventually praised Tesla’s build quality for the Model 3, but only after Tesla mastered the production of the vehicle, which took over a year to achieve. The MIC Model 3 units in China were first production cars, which means that they’ll likely only get better with time.
It’s a bit humorous, but Tesla China’s press images for the MIC Model 3 featured numerous close-ups of the locally-made electric car, and many of them showcased the cars’ smooth paint and consistent panel lines, aspects of the car that proved difficult for the company in the United States. In a way, Tesla China’s MIC Model 3 press images seem to be a direct response against the stereotype, proving that any vehicle made in Shanghai’s Gigafactory 3 matches the quality of a car built in Fremont.
Perhaps most telling of these observations came from local auto journalists who were among the first to review the locally-made Model 3. Tencent Auto editor 常岩, who happens to be a Model 3 owner himself, was invited to check out the locally-made version of his electric car. Much to the auto editor’s surprise, he noted that the build quality of the Gigafactory 3-made Model 3 was actually better than his car, which was imported from the United States. With this conclusion, the auto journalist noted that Tesla’s MIC Model 3 will likely prove successful in the Chinese market, as it offers great quality and features for its price. The locally-made Model 3 is proudly Made in China, and it is just as good, if not better, than other Model 3 in the market.
Tesla’s Made-in-China Model 3 is poised to make waves in the Chinese EV segment, with the massive Shanghai-based Gigafactory 3 now mass manufacturing the all-electric sedan. Recent flyovers of the Gigafactory 3 complex have revealed hundreds of MIC Model 3 just ready for delivery. Car carrier trucks loaded with Model 3s have also been photographed leaving the Gigafactory 3 premises. With these sightings in mind, it may only be a matter of time before deliveries of the locally-made electric car begins in the country.
Watch an existing Tesla Model 3 owner review the MIC Model 3 in the video below.
H/T Ray4Tesla/Twitter
News
Starlink gets its latest airline adoptee for stable and reliable internet access
The company said it plans to “rapidly integrate Starlink into its fleet,” and that the first Starlink-equipped aircraft will enter service this Summer.
SpaceX’s Starlink, the satellite internet program launched by Elon Musk’s company, has gotten its latest airline adoptee, offering stable and reliable internet to passengers.
Southwest Airlines announced on Wednesday that it would enable Starlink on its aircraft, a new strategy that will expand to more than 300 planes by the end of the year.
The company said it plans to “rapidly integrate Starlink into its fleet,” and that the first Starlink-equipped aircraft will enter service this Summer.
Tony Roach, Executive Vice President, Chief Customer and Brand Officer for the airline, said:
“Free WiFi has been a huge hit with our Rapid Rewards Members, and we know our Customers expect seamless connectivity across all their devices when they travel. Starlink delivers that at-home experience in the air, giving Customers the ability to stream their favorite shows from any platform, watch live sports, download music, play games, work, and connect with loved ones from takeoff to landing.”
Southwest also said that this is just one of the latest upgrades it is making to provide a more well-rounded experience to its aircraft. In addition to Starlink, it is updating cabin designs, offering more legroom, and installing in-seat power to all passengers.
Southwest became one of several airlines to cross over to Starlink, as reviews for the internet provider have raved about reliability and speed. Over the past year, Hawaiian Airlines, United Airlines, Alaska Airlines, airBaltic, Air France, JSX, Emirates, British Airways, and others have all decided to install Starlink on their planes.
This has been a major move away from unpredictable and commonly unreliable WiFi offerings on planes. Starlink has been more reliable and has provided more stable connections for those using their travel time for leisure or business.
Jason Fritch, VP of Starlink Enterprise Sales at SpaceX, said:
“We’re thrilled to deliver a connectivity experience to Southwest Airlines and its Customers that really is similar, if not better, than what you can experience in your own home. Starlink is the future of connected travel, making every journey faster, smoother, and infinitely more enjoyable.”
Starlink recently crossed a massive milestone of over 10 million subscribers.
Elon Musk
Tesla nears closure of Full Self-Driving purchasing option
The move to bring FSD to this type of purchasing program comes after CEO Elon Musk noted in January that Tesla would move away from the outright purchase option.
Tesla is nearing the closure of its Full Self-Driving outright purchasing option, which will be removed on February 14, meaning Saturday will be the last time it can be bought as a non-subscription.
Tesla is aiming to move its Full Self-Driving suite to a subscription-only platform, a move that will enable people to only pay monthly for the semi-autonomous driving functionality.
The move to bring FSD to this type of purchasing program comes after CEO Elon Musk noted in January that Tesla would move away from the outright purchase option.
It is currently priced at $8,000 for the outright option to use Full Self-Driving, a substantial decrease compared to the $15,000 it was priced at one time. For the monthly subscription, it is just $99 per month, but that price will change, likely increasing as things get more advanced.
Tesla is overhauling its Full Self-Driving subscription for easier access
We say it will likely increase because there is no indication of how Tesla will price FSD. There has been some speculation that Tesla could utilize a tiered system to price FSD, which would potentially allow owners to pick and choose a set of features that would be most ideal for them.
This would potentially introduce an even more affordable option for FSD use, but this is unconfirmed. The reason many say this could be an option for Tesla is the fact that if the price goes up further, the take rate, which is currently around 12 percent at its most recent estimate, could be lower.
Musk needs 10 million active Full Self-Driving subscriptions to unlock one of the tranches of his newest compensation package.
The move to a subscription-only platform has its positives and negatives, and owners have been more than vocal about these since Musk confirmed the move.
Positives
- Lower barrier to entry and higher potential adoption
- Financially better for many users
- Easier transfers and brand loyalty
- Predictable recurring revenue for Tesla
- Access to the latest features
Negatives
- Higher long-term cost for loyal/long-term owners
- No true “ownership” or permanence
- Risk of future price hikes or even deactivation
- Perceived as of less value
- Impact on resale and used market
Overall, there is a split among the Tesla community in terms of what they see as the “right” way to handle this. Tesla is likely to shed more details on what its plans for the subscription-only platform will be, including pricing, in the coming weeks.
Elon Musk
Elon Musk’s Boring Company selected for Universal Orlando tunnel project
The underground transport tunnel is designed to address the persistent gridlock surrounding International Drive.
Elon Musk’s The Boring Company has been selected for a proposed underground transit system connecting Universal Orlando Resort and the newly opened Universal Epic Universe.
The underground transport tunnel is designed to address the persistent gridlock surrounding International Drive.
As noted in a blooloop report, Universal’s Shingle Creek Transit and Utility Community Development District approved a resolution showing its intent to designate The Boring Company as the contractor for the project.
The agreement covers the full scope of the project, from the tunnel’s design, construction, and maintenance. The project has also been described in public documents as a “point-to-point innovative transportation” initiative with a 25-year agreement.
The proposed Boring Company tunnels would directly link Universal’s existing parks with Epic Universe, which sits roughly three miles away from Universal Orlando Resort. Today, buses are the only direct connection between the two destinations.
Project requirements were quite stringent. Bidders were required to demonstrate at least $75 million in bonding capacity, have a minimum of seven years of operational experience, and show prior delivery of a comparable project valued at $25 million or more within the past 15 years. The Boring Company, thanks in no small part to the Vegas Loop, meets these requirements.
The Orlando selection adds to The Boring Company’s growing portfolio of Loop-style systems. In Las Vegas, the Las Vegas Convention Center Loop has transported more than two million passengers in Tesla vehicles through underground tunnels since 2021. The greater Vegas Loop system is also under construction.
For now, residents in the area seem enthusiastic about the upcoming project. In a comment to Fox35, residents noted that the tunnels could improve traffic in the area.
“We are very congested at certain times and certain hours and that would certainly help with people not having to budget their time,” Mary Walters-Clark, a resident, stated. Another resident, Scott Heinz, echoed similar sentiments. “I think it would be a new opportunity to lessen traffic load and good for visitors as well,” he said.
The tunneling startup has started bringing its Loop projects to international locations. It recently signed a memorandum of understanding with Dubai’s Roads and Transport Authority to explore the development of a 17-kilometer underground Loop network beneath Dubai.
Starlink gets its latest airline adoptee for stable and reliable internet access
Tesla nears closure of Full Self-Driving purchasing option
