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Tesla is breaking the 'Made-in-China' stereotype with the GF3-made Model 3
Elon Musk and the Tesla team revel in busting stereotypes. This was evident in the Cybertruck’s unveiling, where Chief Designer Franz von Holzhausen literally took a sledgehammer to emphasize the point that EVs can be stronger than conventional rough-and-tough vehicles. In China, Tesla is doing the same thing, but this time, the electric car maker is breaking a stereotype that has been around for a long time: the myth of bad “Made in China” quality.
A study from the Iowa State University reported via Futurity noted that before the words “Made in China” were perceived in the United States as a reference to low-cost and low-quality goods, the perception for Chinese-made products was actually quite positive. Gang (Kevin) Han, an associate professor at Iowa State University’s Greenlee School of Journalism and Communication, noted that things started changing when China became the manufacturing powerhouse that it is today.
“People really enjoyed products from China. They viewed products, such as tea, furniture, or dishware, as unique. It was a quality product and there was a cultural value. But when China became a world factory and produced so many items for so many brands, people changed their views,” he said, adding that the prominent media coverage about issues with China-made products also added to the stereotype. “We see a lot of framed messages in these stories and receive the message subconsciously,” Han remarked.
These stereotypes were promptly invoked by Tesla critics as soon as the electric car maker announced its plans to build a factory in China. Over the course of Gigafactory 3’s construction, it was not rare to find a Tesla critic mocking the alleged quality issues that would most likely plague the MIC Model 3. This point, as with many criticisms thrown at Tesla, appears to have been taken as a challenge by the electric car maker’s team in China. When the company invited the media to experience the Made-in-China Model 3 for the first time, Tesla was serious. It wanted to break another stereotype. And they did.
Reviews of the Made-in-China Model 3 were notably positive, even if the vehicles being produced in the Shanghai-based site are only the Standard Range Plus variants of the all-electric sedan. Despite not having Tesla’s stunning white interior or more fancy 19″ Sports Wheels, the locally-made Model 3s were built with near-surgical precision. The vehicles’ panel gaps were meticulously aligned, their trimmings fit to a tee. In the United States, former GM executive Bob Lutz eventually praised Tesla’s build quality for the Model 3, but only after Tesla mastered the production of the vehicle, which took over a year to achieve. The MIC Model 3 units in China were first production cars, which means that they’ll likely only get better with time.
It’s a bit humorous, but Tesla China’s press images for the MIC Model 3 featured numerous close-ups of the locally-made electric car, and many of them showcased the cars’ smooth paint and consistent panel lines, aspects of the car that proved difficult for the company in the United States. In a way, Tesla China’s MIC Model 3 press images seem to be a direct response against the stereotype, proving that any vehicle made in Shanghai’s Gigafactory 3 matches the quality of a car built in Fremont.
Perhaps most telling of these observations came from local auto journalists who were among the first to review the locally-made Model 3. Tencent Auto editor 常岩, who happens to be a Model 3 owner himself, was invited to check out the locally-made version of his electric car. Much to the auto editor’s surprise, he noted that the build quality of the Gigafactory 3-made Model 3 was actually better than his car, which was imported from the United States. With this conclusion, the auto journalist noted that Tesla’s MIC Model 3 will likely prove successful in the Chinese market, as it offers great quality and features for its price. The locally-made Model 3 is proudly Made in China, and it is just as good, if not better, than other Model 3 in the market.
Tesla’s Made-in-China Model 3 is poised to make waves in the Chinese EV segment, with the massive Shanghai-based Gigafactory 3 now mass manufacturing the all-electric sedan. Recent flyovers of the Gigafactory 3 complex have revealed hundreds of MIC Model 3 just ready for delivery. Car carrier trucks loaded with Model 3s have also been photographed leaving the Gigafactory 3 premises. With these sightings in mind, it may only be a matter of time before deliveries of the locally-made electric car begins in the country.
Watch an existing Tesla Model 3 owner review the MIC Model 3 in the video below.
H/T Ray4Tesla/Twitter
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
