Connect with us

Elon Musk

Tesla bull, ARK head Cathie Wood says brand damage is not long-term

Cathie Wood of ARK Invest does not believe Tesla brand damage is a long-term problem.

Published

on

Tesla bull and head of ARK Invest, Cathie Wood, admitted during an interview with Bloomberg that she does believe the company has experienced some brand damage due to CEO Elon Musk’s political involvement. However, she does not believe it is a long-term issue.

Over the past eight months, Musk’s involvement in the U.S. political landscape has swayed some to stop supporting Tesla, others to ditch their cars, and some to boycott the brand altogether. Inversely, others have started supporting Musk, Tesla, and its products as a nod of support for what he’s done for government efficiency.

The perspective on how Musk’s involvement has impacted Tesla truly varies. Its impact has been noticeable, especially in Europe, as some countries have seen some pretty drastic declines in deliveries since the start of the year.

However, some of this can be attributed to the company’s switchover to new production lines for the updated Model Y. Some can also be blamed on economic issues, as the cost of living is still relatively high. There is no denying that at least some of the impact has come from those who simply disagree with Musk and are choosing not to buy his companies’ products.

Wood is among Tesla’s most outspoken bulls and has tremendously high expectations for the stock moving into the late 2020s and into the 2030s. In a recent interview, she highlighted the brand’s exceptional potential moving forward, but did address some of the short-term concerns, especially regarding Tesla’s perception amongst the public:

Advertisement

“I think he feels he has a duty to the country to make sure we don’t ‘blow ourselves up’ with these deficits. Brand damage? Yes. I do not believe [it is long-term]. Tesla, we believe, will have a lock on the Robotaxi business in the U.S., and we believe they are going to proliferate through the United States, especially if we remove regulation from a state level to a federal level, which we believe will happen.”

Musk announced during the company’s most recent Earnings Call that he would step back from his government duties and return to Tesla in a more consistent role, as his work with the Department of Government Efficiency (DOGE) seemed to be winding down to a certain extent.

Advertisement

Tesla CEO Elon Musk confirms time spent with DOGE will drop ‘significantly’

It was a big win for Tesla investors, as many were interested in Musk returning his focus to the automaker, especially as 2025 is expected to be a year of many catalysts between the Robotaxi launch, affordable models coming into play, production of the Semi starting at the tail-end of the year, and the Optimus robot continuing consistent development.

Wood was quick to point out that Tesla is not the only car company that was suffering with lagging sales, as a macro-level perspective on the automotive industry proves that many automakers are looking for ways to avert disaster due to the ongoing tariff war.

Tesla is still the highest-valued automaker in the world, and it has plenty of bullish points to look forward to as the year nears the halfway point.

Advertisement

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Advertisement
Comments

Elon Musk

Tesla CEO Elon Musk says this common issue is ‘major area of focus’

Tesla, like any other company, goes through hardware issues with its vehicles, but some are more publicized than others.

Published

on

Credit: Tesla

Elon Musk said this afternoon on X that a commonly reported issue with the Tesla vehicles is a “major area of focus” for the company.

Tesla, like any other company, goes through hardware issues with its vehicles, but some are more publicized than others.

However, the simple yet annoying issues that owners encounter through thousands of miles of driving do not receive as much attention, even though they are likely more pertinent and frequently encountered by owners.

One of those problems is with the central windshield Full Self-Driving camera, which sits inside a housing at the top of the glass, enabling Tesla Vision to have an uninterrupted view of the traffic and surroundings ahead of the vehicle.

Many owners have reported that their vehicles alert them when Full Self-Driving is unavailable due to an obstruction with this camera. Commonly, it is caused by a buildup of condensation, which creates a haze on the camera and obstructs its view.

Advertisement

Tesla suggests a quick cleaning of the housing and cameras, which resolves the problem. Still, owners are not necessarily ecstatic about having to do this themselves.

Tesla developing more comprehensive Cybertruck camera cleaning system

Musk says that Tesla is attempting to fix the issue, and said in response to one owner who performed the maintenance that it was a “major area of focus” for the company:

Advertisement

While many were enthusiastic about the potential fix, but some complained that their cars had been in for service many times for the issue, inhibiting their ability to utilize FSD and truly enjoy the full experience of owning a Tesla.

It will likely be a hardware fix that will be implemented through a service appointment, but knowing Tesla, they could have something up their sleeve through a software update to resolve the issue.

Advertisement
Continue Reading

Elon Musk

Elon Musk: Tesla shareholder vote results could “affect the future of the world”

“This shareholder vote decides the future of Tesla and may affect the future of the world,” Musk posted on X.

Published

on

MINISTÉRIO DAS COMUNICAÇÕES, CC BY 2.0 , via Wikimedia Commons

Elon Musk is urging Tesla shareholders to take part in the company’s upcoming annual meeting, calling the vote critical not just for the automaker but potentially for the world. 

“This shareholder vote decides the future of Tesla and may affect the future of the world,” Musk posted on X, emphasizing the importance of proposals that will be voted on in the upcoming meeting on November 6, 2025.

A pivotal inflection point

In a message from its official account, Tesla described itself as being at “a critical inflection point” as it prepares for its annual meeting. Shareholders will soon receive voting instructions, with the company asking investors to back the Board’s recommendations on all proposals. The post also referenced Tesla’s Master Plan Part IV, which outlines ambitious growth targets across vehicles, energy, and artificial intelligence.

“Tesla is at a critical inflection point. We need your vote ahead of our 2025 Annual Meeting on November 6. Tesla shareholders, the owners of our company, will soon receive their control numbers and voting instructions from their brokers. This will enable you to vote. We are asking you to vote with the Board’s recommendations on *all* proposals,” Tesla wrote in its post.

The company also highlighted that it is currently on the brink of a “massive wave of transformational growth.” Tesla stressed that confidence in Musk’s leadership is central to this trajectory, as he is the CEO who could lead Tesla into its new, ambitious era.

Advertisement

Some Key proposals

Two proposals stand out in Tesla’s recommendations, as per the company’s VoteTesla.com website. The first seeks to amend and restate Elon Musk’s 2019 Equity Incentive Plan, creating a special reserve of nearly 208 million shares to give the board flexibility amid ongoing litigation surrounding Musk’s 2018 CEO Performance Award. It also calls for replenishing the general share reserve with 60 million additional shares, ensuring capacity for employee equity grants.

“Equity is the cornerstone of Tesla’s compensation philosophy. We believe we need a framework that allows us to honor the deal we made with Elon and the extraordinary value he created for Tesla shareholders under the 2018 CEO Performance Award. In addition, it is essential that we maintain sufficient equity reserves and maximum flexibility to attract, retain and motivate talent at Tesla,” Tesla wrote.

The second proposal is a new 2025 CEO Performance Award, a pay-for-performance framework that links Musk’s compensation to reaching ambitious market cap and operational milestones. Under the plan, Musk would earn nothing unless Tesla achieves extraordinary results, potentially creating more than $7 trillion in shareholder value and pushing the company’s valuation to as high as $8.5 trillion. The company also asked shareholders to vote in favor of re-electing three directors: Ira Ehrenpreis, Joe Gebbia, and Kathleen Wilson-Thompson.

Continue Reading

Elon Musk

Tesla addresses door handle complaints with simple engineering fix

“We’ll have a really good solution for that. I’m not worried about it.”

Published

on

Tesla Model S self-presenting door handle
Tesla Model S self-presenting door handle (Credit: TesBros)

Tesla is going to adjust one heavily scrutinized part of its vehicles after recent government agencies have launched probes into an issue stemming from complaints from owners.

Over the past few days, we have reported on the issues with Tesla’s door handle systems from both the Chinese and American governments.

In China, it dealt with the Model S, while the United States’ National Highway Traffic Safety Administration (NHTSA) reported nine complaints from owners experiencing issues with 2021 Model Ys, as some said they had trouble entering their car after the 12V battery was low on power.

Bloomberg, in an interview with Tesla Chief Designer Franz von Holzhausen, asked whether the company planned to adjust the door handle design to alleviate any concerns that regulatory agencies might have.

Regarding the interior latch concerns in the United States:

  • Von Holzhausen said that, while a mechanical door release resolves this problem, Tesla plans to “combine the two” to help reduce stress in what he called “panic situations.”
  • He also added that “it’s in the cars now…The idea of combining the electronic and the manual one together in one button, I think, makes a lot of sense.” Franz said the muscle memory of reaching for the same button will be advantageous for children and anyone who is in an emergency.

Regarding the exterior door handle concerns in China:

  • Von Holzhausen said Tesla is reviewing the details of the regulation and confirmed, “We’ll have a really good solution for that. I’m not worried about it.”

The new Model Y already has emergency mechanical door release latches in the back, but combining them in future vehicles seems to be an ideal solution for other vehicles in Tesla’s lineup.

It will likely help Tesla avoid complaints from owners about not having an out in the event of a power outage or accident. It is a small engineering change that could be extremely valuable for future instances.

Continue Reading

Trending