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Tesla China owners show love for their all-electric cars in new promo
Tesla owners are a special breed of car buyer. While everyone who buys a new car seems to become attached to it at some point or another, Teslas are increasingly appealing to many people because of their technology and environmental advantages. This has shaped Tesla to be one of the most brand-loyal companies globally in terms of its customers’ support.
In a recent promo for a new Tesla Service Center in the city of Shaoxing, owners in the world’s largest automotive market had the opportunity to share some of the reasons they bought their all-electric car from Tesla, and why some of themselves as lifelong owners of the company’s cars.
The new Tesla Center in Shaoxing, enjoy the beautiful old city in China😆#Tesla pic.twitter.com/i348PcOMtv
— Tesla Asia (@Tesla_Asia) November 3, 2020
Tesla has created a fairly loyal consumer base across the globe. With over 1 million all-electric vehicles roaming the streets of Planet Earth, Tesla has gone from a small, barely-surviving car company to a dominating automotive manufacturer who is changing the tides of what is considered normal within the industry. Before Tesla, nobody was really making electric cars or putting a hard-nosed focus on the need for a more sustainable form of transportation. It was Tesla who brought the issues to the forefront and showed time and time again that EVs didn’t have to be boring, slow, or whine like a remote-controlled car that you played with when you were a child.
Instead, Tesla has shown that EVs are the superior option for what car to buy and drive. Not only is it a more sustainable and environmentally-friendly option than driving a gas or diesel-powered car, but Tesla has brought cars and automotive back into the 21st century. For years, the coolest new feature on a new model year was a touchscreen radio, heated seats, or new safety features. While those are all great to have with a new car, they should be included in something worth between $20,000 and $80,000.
Enter Tesla, the company that changed it all. Tesla showed minimalistic interiors could work, that cars didn’t need to be from this year to be “up to date,” and that people didn’t need fossil fuels to get from one place to the other.
Since Tesla’s insurgence into the leader of the car industry, other car companies have adopted the company’s take on minimalistic interiors. Tesla showed that cars could be like phones, and new features could be downloaded to its cars via an internet connection. Lastly, it inspired some of the biggest car companies in the world to give EVs a shot. While many carmakers may be years away from electric powertrains, these companies are still attempting to bring something competitive and worthwhile to the market. At first, they may not be a manufacturer’s biggest seller, but it could eventually be the basis for which companies are developing new vehicles. Constant improvement from the first EV Ford, Chevy, or another legacy car company brings to the market could spell a concentration of highly-effective electric cars for the future.
Brand loyalty with Tesla is expected with its owners, but even people who have never driven one of the company’s cars are inspired by the design and the technology that the Elon Musk-headed company brings to the table. In China, the opening of a new Service Center is more than just another location for cars to be worked on; it’s proof that Tesla’s tenure in the country is just beginning.
Elon Musk
Tesla confirmed HW3 can’t do Unsupervised FSD but there’s more to the story
Tesla confirmed HW3 vehicles cannot run unsupervised FSD, replacing its free upgrade promise with a discounted trade-in.
Tesla has officially confirmed that early vehicles with its Autopilot Hardware 3 (HW3) will not be capable of unsupervised Full Self-Driving, while extending a path forward for legacy owners through a discounted trade-in program. The announcement came by way of Elon Musk in today’s Tesla Q1 2026 earnings call.
🚨 Our LIVE updates on the Tesla Earnings Call will take place here in a thread 🧵
Follow along below: pic.twitter.com/hzJeBitzJU
— TESLARATI (@Teslarati) April 22, 2026
The history here matters. HW3 launched in April 2019, and Tesla sold Full Self-Driving packages to owners on the understanding that the hardware was sufficient for full autonomy. Some owners paid between $8,000 and $15,000 for FSD during that period. For years, as FSD’s AI models grew more demanding, HW3 vehicles fell progressively further behind, eventually landing on FSD v12.6 in January 2025 while AI4 vehicles moved to v13 and then v14. When Musk acknowledged in January 2025 that HW3 simply could not reach unsupervised operation, and alluded to a difficult hardware retrofit.
The near-term offering is more concrete. Tesla’s head of Autopilot Ashok Elluswamy confirmed on today’s call that a V14-lite will be coming to HW3 vehicles in late June, bringing all the V14 features currently running on AI4 hardware. That is a meaningful software update for owners who have been frozen at v12.6 for over a year, and it represents genuine effort to keep older hardware relevant. Unsupervised FSD for vehicles is now targeted for Q4 2026 at the earliest, with Musk describing it as a gradual, geography-limited rollout.
For HW3 owners, the over-the-air V14-lite update is welcomed, and the discounted trade-in path at least acknowledges an old obligation. What happens next with the trade-in pricing will define how this chapter ultimately gets written. If Tesla prices the hardware path fairly, acknowledges what early adopters are owed, and delivers V14-lite on the June timeline it committed to today, it has a real opportunity to convert one of the longest-running sore subjects among early adopters into a loyalty story.
Elon Musk
Tesla isn’t joking about building Optimus at an industrial scale: Here we go
Tesla’s Optimus factory in Texas targets 10 million robots yearly, with 5.2 million square feet under construction.
Tesla’s Q1 2026 Update Letter, released today, confirms that first generation Optimus production lines are now well underway at its Fremont, California factory, with a pilot line targeting one million robots per year to start. Of bigger note is a shared aerial image of a large piece of land adjacent to Gigafactory Texas, that Tesla has prominently labeled “Optimus factory site preparation.”
Permit documents show Tesla is seeking to add over 5.2 million square feet of new building space to the Giga Texas North Campus by the end of 2026, at an estimated construction investment of $5 billion to $10 billion. The longer term production target for that facility is 10 million Optimus units per year. Giga Texas already sits on 2,500 acres with over 10 million square feet of existing factory floor, and the North Campus expansion is being built to support multiple projects, including the dedicated Optimus factory, the Terafab chip fabrication facility (a joint Tesla/SpaceX/xAI venture), a Cybercab test track, road infrastructure, and supporting facilities.
Texas makes strategic sense beyond the existing infrastructure. The state’s tax structure, lower labor costs relative to California, and the proximity to Tesla’s AI training cluster Cortex 1 and 2, both located at Giga Texas and now totaling over 230,000 H100 equivalent GPUs, means the Optimus software stack and the factory producing the hardware will share the same campus. Tesla’s Q1 report also confirmed completion of the AI5 chip tape out in April, the inference processor designed specifically to power Optimus units in the field.
As Teslarati reported, the Texas facility is intended to house Optimus V4 production at full scale. Musk told the World Economic Forum in January that Tesla plans to sell Optimus to the public by end of 2027 at a price between $20,000 and $30,000, stating, “I think everyone on earth is going to have one and want one.” He has previously pegged long term demand for general purpose humanoid robots at over 20 billion units globally, citing both consumer and industrial use cases.
Investor's Corner
Tesla (TSLA) Q1 2026 earnings results: beat on EPS and revenues
Tesla (NASDAQ: TSLA) reported its earnings for the first quarter of 2026 on Wednesday afternoon. Here’s what the company reported compared to what Wall Street analysts expected.
The earnings results come after Tesla reported a miss on vehicle deliveries for the first quarter, delivering 358,023 vehicles and building 408,386 cars during the three-month span.
As Tesla transitions more toward AI and sees itself as less of a car company, expectations for deliveries will begin to become less of a central point in the consensus of how the quarter is perceived.
Nevertheless, Tesla is leaning on its strong foundation as a car company to carry forward its AI ambitions. The first quarter is a good ground layer for the rest of the year.
Tesla Q1 2026 Earnings Results
Tesla’s Earnings Results are as follows:
- Non-GAAP EPS –Â $0.41 Reported vs. $0.36 Expected
- Revenues –Â $22.387 billion vs. $22.35 billion Expected
- Free Cash Flow –Â $1.444 billion
- Profit –Â $4.72 billion
Tesla beat analyst expectations, so it will be interesting to see how the stock responds. IN the past, we’ve seen Tesla beat analyst expectations considerably, followed by a sharp drop in stock price.
On the same token, we’ve seen Tesla miss and the stock price go up the following trading session.
Tesla will hold its Q1 2026 Earnings Call in about 90 minutes at 5:30 p.m. on the East Coast. Remarks will be made by CEO Elon Musk and other executives, who will shed some light on the investor questions that we covered earlier this week.
You can stream it below. Additionally, we will be doing our Live Blog on X and Facebook.
Q1 2026 Earnings Call at 4:30pm CT https://t.co/pkYIaGJ32y
— Tesla (@Tesla) April 22, 2026
