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Tesla Confirms Model 3 Price of $35,000
Tesla confirmed on February 9 that the price of the Model 3 will be $35,000 before any incentives. Spokesperson Khobi Brooklyn says it is on time and the company will have a lot more to say when the official reveal occurs in late March.
Bloomberg reported on February 9 that the starting price for the upcoming Model 3 will indeed be $35,000. That information was confirmed by Tesla spokesperson Khobi Brooklyn, who told Bloomberg, “We can confirm it’s $35,000 before incentives. We haven’t changed our minds.” More than a year ago, Elon Musk told reporters, “When I say $35,000, I’m talking about without any credits.”
EV incentives start with the $7,500 federal tax credit that anyone who buys a qualifying electric or plug-in hybrid car is eligible for. (That’s assuming the buyer actually has a federal tax liability of $7,500.) On top of the federal credit, many states offer incentives of their own. Colorado has the highest state benefit — $6,000. California, Massachusetts and Tennessee offer EV buyers $2,500. Rhode Island has just announced a $2,500 incentive, but there are only enough funds to cover less than 100 cars before the money runs out.
That means a Colorado resident could potentially park a Tesla Model 3 on the driveway for as little as $21,500. The average price of a new car today is $31,000, according to Bloomberg New Energy Finance analyst Salim Morsy. Almost all the mass market vehicles above that price are SUVs or trucks, Morsy says. The BMW 3 series sedan is the closest vehicle in size to the Model 3 that sells more than 100,000 units a year. It’s starting price is $35,000 and, of course, there are no incentives to buy one.
Before we get carried away, though, there are a few speed bumps on the road to the $35,000 Model 3. Tesla will reveal first pictures of the Model 3 next month but it’s likely that Tesla will offer Signature Series cars in its initial run for those willing to pay large deposits. After all, that’s what it did with the Model S and Model X. Those Signature Series cars were priced considerably higher than many people expected.
There is also the possibility that the Model 3 doesn’t go on sale in 2017. Morgan Stanley analyst Adam Jonas is on record as saying he doubts the Model 3 will arrive before 2018. And when it does, early cars may be loaded with expensive options the way the Model X Signature Series cars were. Jonas wouldn’t be surprised if the first cars off the assembly line were priced close to $60,000.
Keep in mind, the federal tax credit begins to phase out after a manufacturer sells 200,000 electric cars. If the Model 3 is delayed, Tesla may be close to the point where that phase out begins. As Bloomberg says, at some point, that $35,000 Model 3 is going to just be a $35,000 Model 3, subject to whatever state incentives are available.
Want to know more? You will have to wait for the March reveal. “The Model 3 is on time, and everyone is going to learn more about it at the end of March,” Khobi Brooklyn says. “That’s when we’ve committed to talking about it and giving a really great update, and that’s what we’re going to do.”
Chart: Bloomberg Business. Photo credit: Tesla Motors
Elon Musk
Starlink restrictions are hitting Russian battlefield comms: report
The restrictions have reportedly disrupted Moscow’s drone coordination and frontline communications.
SpaceX’s decision to disable unauthorized Starlink terminals in Ukraine is now being felt on the battlefield, with Ukrainian commanders reporting that Russian troops have struggled to maintain assault operations without access to the satellite network.
The restrictions have reportedly disrupted Moscow’s drone coordination and frontline communications.
Lt. Denis Yaroslavsky, who commands a special reconnaissance unit, stated that Russian assault activity noticeably declined for several days after the shutdown. “For three to four days after the shutdown, they really reduced the assault operations,” Yaroslavsky said.
Russian units had allegedly obtained Starlink terminals through black market channels and mounted them on drones and weapons systems, despite service terms prohibiting offensive military use. Once those terminals were blocked, commanders on the Ukrainian side reported improved battlefield ratios, as noted in a New York Post report.
A Ukrainian unit commander stated that casualty imbalances widened after the cutoff. “On any given day, depending on your scale of analysis, my sector was already achieving 20:1 (casuality rate) before the shutdown, and we are an elite unit. Regular units have no problem going 5:1 or 8:1. With Starlink down, 13:1 (casualty rate) for a regular unit is easy,” the unit commander said.
The restrictions come as Russia faces heavy challenges across multiple fronts. A late January report from the Center for Strategic and International Studies estimated that more than 1.2 million Russian troops have been killed, wounded, or gone missing since February 2022.
The Washington-based Institute for the Study of War also noted that activity from Russia’s Rubikon drone unit declined after Feb. 1, suggesting communications constraints from Starlink’s restrictions may be limiting operations. “I’m sure the Russians have (alternative options), but it takes time to maximize their implementation and this (would take) at least four to six months,” Yaroslavsky noted.
Elon Musk
Tesla Korea hiring AI Chip Engineers amid push for high-volume AI chips
Tesla Korea stated that it is seeking “talented individuals to join in developing the world’s highest-level mass-produced AI chips.”
In a recent post on X, Tesla Korea announced that it is hiring AI Chip Design Engineers as part of a project aimed at developing what the company describes as the world’s highest-volume AI chips. CEO Elon Musk later amplified the initiative.
Tesla Korea stated that it is seeking “talented individuals to join in developing the world’s highest-level mass-produced AI chips.”
“This project aims to develop AI chip architecture that will achieve the highest production volume in the world in the future,” Tesla Korea wrote in its post on X.
As per Tesla Korea, those who wish to apply for the AI Chip Design Engineer post should email Ai_Chips@Tesla.com and include “the three most challenging technical problems you have solved.”
Elon Musk echoed the hiring push in a separate post. “If you’re in Korea and want to work on chip design, fabrication or AI software, join Tesla!” he wrote.
The recruitment effort in South Korea comes as Tesla accelerates development of its in-house AI chips, which power its Full Self-Driving (FSD) system, Optimus humanoid robot, and data center training infrastructure.
Tesla has been steadily expanding its silicon development teams globally. In recent months, the company has posted roles in Austin and Palo Alto for silicon module process engineers across lithography, etching, and other chip fabrication disciplines, as noted in a Benzinga report.
Tesla Korea’s hiring efforts align with the company’s long-term goal of designing and producing AI chips at massive scale. Musk has previously stated that Tesla’s future AI chips could become the highest-volume AI processors in the world.
The move also comes amid Tesla’s broader expansion into AI initiatives. The company recently committed about $2 billion into xAI as part of a Series E funding round, reinforcing its focus on artificial intelligence across vehicles, robotics, and compute infrastructure.
Elon Musk
SpaceX and xAI tapped by Pentagon for autonomous drone contest
The six-month competition was launched in January and is said to carry a $100 million award.
SpaceX and its AI subsidiary xAI are reportedly competing in a new Pentagon prize challenge focused on autonomous drone swarming technology, as per a report from Bloomberg News.
The six-month competition was launched in January and is said to carry a $100 million award.
Bloomberg reported that SpaceX and xAI are among a select group invited to participate in the Defense Department’s effort to develop advanced drone swarming capabilities. The goal is reportedly to create systems that can translate voice commands into digital instructions and manage fleets of autonomous drones.
Neither SpaceX, xAI, nor the Pentagon’s Defense Innovation Unit has commented on the report, and Reuters said it could not independently verify the details.
The development follows SpaceX’s recent acquisition of xAI, which pushed the valuation of the combined companies to an impressive $1.25 trillion. The reported competition comes as SpaceX prepares for a potential initial public offering later this year.
The Pentagon has been moving to speed up drone deployment and expand domestic manufacturing capacity, while also seeking tools to counter unauthorized drone activity around airports and major public events. Large-scale gatherings scheduled this year, including the FIFA World Cup and America250 celebrations, have heightened focus on aerial security.
The reported challenge aligns with broader Defense Department investments in artificial intelligence. Last year, OpenAI, Google, Anthropic, and xAI secured Pentagon contracts worth up to $200 million each to advance AI capabilities across defense applications.
Elon Musk previously joined AI and robotics researchers in signing a 2015 open letter calling for a ban on offensive autonomous weapons. In recent years, however, Musk has spoken on X about the strengths of drone technologies in combat situations.

