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Tesla shares rare look into its crash lab and how its EVs are made safer over time
Teslas are already among the safest, if not the safest, vehicles on the road today. Thanks to their all-electric design, Teslas have garnered a reputation for protecting their occupants even in serious accidents. As indicated by the company in a recent video, however, its vehicles are only going to get even safer with time. This is in no small part due to the efforts of the company’s engineers working in the Tesla crash lab.
A rare look at Tesla’s crash lab was recently posted on the company’s official YouTube channel. In the video, several engineers working at the state-of-the-art facility explained how Tesla goes above and beyond in its efforts to release the safest vehicles possible to customers. To accomplish this, Tesla utilizes its key strengths, from its ever-expanding fleet and its mastery of software, to simulate, develop, and improve its vehicles’ safety systems.
As noted by one of the company’s safety engineers, automakers typically build vehicles for industry crash testing. However, the scenarios represented by industry tests typically correspond to but a fraction of real crashes that happen on the road. Through the data it has gathered from its fleet, Tesla has learned that real-world crashes are a lot more complex than those typically simulated by industry tests. It is these more complex, varied, and difficult crashes that Tesla is addressing in its lab.
“Previously, the best way to design a safe car was for industry-standard crash testing, and those crash tests are like a few grains of sand that are meant to represent the beach. But in reality, the beach is infinitely more complex. Every crash is different. With emerging technologies, there are new opportunities now. We can look at the real world and design for that,” Dan, a Tesla safety engineer, noted.
Thanks to a fleet of vehicles that are fully instrumented from a sensing perspective, Tesla is able to determine the exact circumstances that happen in the event of a real-world collision. Using the data gathered from these events, the company could then tune its vehicles’ safety systems, from the reaction of seatbelts to the optimal timing for the deployment of airbags. Tesla tunes its vehicles’ safety systems extensively, and once improvements are refined enough, the improvements are queued to be released in one of the company’s over-the-air updates.
These updates are then distributed to the company’s fleet of vehicles, effectively making the Tesla fleet safer overnight. What is quite incredible is that the company does this completely free of charge. As highlighted by Anders, one of the video’s featured safety engineers, Tesla is hoping that over time, its safety efforts could actually become the industry standard. Such a change could make the roads significantly safer.
“We think over time, this will change how you design for vehicle safety. It’s all based on knowledge. I think this is just the beginning of a journey for us. The reason we’re doing this is simple. It’s because A, we can, we have the ability. And B, it’s because it’s the right thing to do,” the safety engineer said.
Watch how Tesla’s crash lab works in the video below.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
