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Tesla crash leads NTSB to begin probe of autonomous driving technology

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The echoes of the Autopilot crash that killed Joshua Brown on May 7 are still reverberating. Not only is the National Highway Transportation Safety Administration conducting an investigation, now the National Transportation Safety Board (NTSB) is getting into the act. NHTSA chief Mark Rosekind and Transportation Secretary Anthony Fox have expressed approval of autonomous driving technology. With more than 80% of the 34,000 highway deaths in the US every year attributed to human error, they recognize the power of new safety system to reduce the carnage on America’s roadways.

The NTSB on the other hand has warned that such systems can lead to danger because they lull drivers into complacency behind the wheel. Missy Cummings, an engineering professor and human factors expert at Duke University, says humans tend to show “automation bias,” a trust that automated systems can handle all situations when they work 80% of the time.

According to Automotive News, NTSB will send a team of five investigators to Florida to probe the of Joshua Brown after his Tesla Model S while driving on Autopilot crashed into a tractor trailer. “It’s worth taking a look and seeing what we can learn from that event, so that as that automation is more widely introduced we can do it in the safest way possible,” says Christopher O’Neil, who heads the NTSB.

“It’s very significant,” says Clarence Ditlow, executive director of the Center for Auto Safety, an advocacy group in Washington, DC. “The NTSB only investigates crashes with broader implications.” He says the action by the NTSB is significant. “They’re not looking at just this crash. They’re looking at the broader aspects. Are these driverless vehicles safe? Are there enough regulations in place to ensure their safety” Ditlow adds, “And one thing in this crash I’m certain they’re going to look at is using the American public as test drivers for beta systems in vehicles. That is simply unheard of in auto safety,” he said.

That is the crux of the situation. Tesla obviously has the right to conduct a beta test of its Autopilot system if only other Tesla drivers were involved. The question is whether it has the same right to do so on public roads with other drivers who are not part of the beta test and who are unaware than an experiment is taking place around them as they drive?

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For its part, Tesla steadfastly maintains that “Autopilot is by far the most advanced driver-assistance system on the road, but it does not turn a Tesla into an autonomous vehicle and does not allow the driver to abdicate responsibility. Since the release of Autopilot, we’ve continuously educated customers on the use of the feature, reminding them that they’re responsible for remaining alert and present when using Autopilot and must be prepared to take control at all times.”

That’s all well and good, but are such pronouncements from the company enough to overcome that “automation bias” Professor Cummings refers to?  Clearly, Ditlow thinks not. What the NTSB decides to do, if anything, after it completes its investigation could have a dramatic impact on self driving technology both in the US and around the world. Regulators in other countries will place a lot of weight on what the Board decides.

From Tesla’s perspective, they will want to know if the death of one person is reason enough to delay implementation of technology that could save 100,000 or more lives each year worldwide. The company is racing ahead with improvements to its Autopilot system. Just the other week a Tesla Model S was spotted testing near the company’s Silicon Valley-based headquarters with a LIDAR mounted to its roof.

NTSB has a lot of clout when it comes to promulgating safety regulations. It will be hard pressed to fairly balance all of the competing interests involved in the aftermath of the Joshua Brown fatality.

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Tesla gamifies Supercharging with new ‘Charging Passport’

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

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Credit: MarcoRP | X

Tesla is gamifying its Supercharging experience by offering a new “Charging Passport,” hoping to add a new layer to the ownership experience.

While it is not part of the Holiday Update, it is rolling out around the same time and offers a handful of cool new features.

Tesla’s Charging Passport will be available within the smartphone app and will give a yearly summary of your charging experience, helping encapsulate your travel for that year.

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

Tesla will include the following metrics within the new Charging Passport option within the Tesla app:

  • Charging badges: Iconic charging badges for visiting places like the Tesla Diner, Oasis Supercharger, etc., Explorer Badge, and more
  • Total Unique Superchargers Visited
  • Total Charging Sessions
  • Total Miles Added during Charging Sessions
  • Top Charging Day
  • Longest Trip
  • Favorite Charging Locations

This will give people a unique way to see their travels throughout the year, and although it is not necessarily something that is needed or adds any genuine value, it is something that many owners will like to look back on. After all, things like Spotify Wrapped and Apple Music Replay have been a great way for people to see what music they listened to throughout the year.

This is essentially Tesla’s version of that.

With a handful of unique Superchargers already active, Tesla is also building some new ones, like a UFO-inspired location in New Mexico, near Roswell.

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Tesla is building a new UFO-inspired Supercharger in the heart of Alien country

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

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There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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Tesla expands Robotaxi app access once again, this time on a global scale

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

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Credit: Grok

Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.

Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.

First Look at Tesla’s Robotaxi App: features, design, and more

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However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.

So far, these are the areas it is available to download in:

  • Japan
  • Thailand
  • Hong Kong
  • South Korea
  • Australia
  • Taiwan
  • Macau
  • New Zealand
  • Mexico
  • U.S.
  • Canada

Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.

One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.

A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.

Tesla takes a step towards removal of Robotaxi service’s safety drivers

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As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.

Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.

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