News
Tesla crash leads NTSB to begin probe of autonomous driving technology
The echoes of the Autopilot crash that killed Joshua Brown on May 7 are still reverberating. Not only is the National Highway Transportation Safety Administration conducting an investigation, now the National Transportation Safety Board (NTSB) is getting into the act. NHTSA chief Mark Rosekind and Transportation Secretary Anthony Fox have expressed approval of autonomous driving technology. With more than 80% of the 34,000 highway deaths in the US every year attributed to human error, they recognize the power of new safety system to reduce the carnage on America’s roadways.
The NTSB on the other hand has warned that such systems can lead to danger because they lull drivers into complacency behind the wheel.Β Missy Cummings, an engineering professor and human factors expert at Duke University, says humans tend to show “automation bias,” a trust that automated systems can handle all situations when they work 80% of the time.
According to Automotive News, NTSB will send a team of five investigators to Florida to probe the of Joshua Brown after his Tesla Model S while driving on Autopilot crashed intoΒ a tractor trailer.Β “It’s worth taking a look and seeing what we can learn from that event, so that as that automation is more widely introduced we can do it in the safest way possible,” says Christopher O’Neil, who heads the NTSB.
“It’s very significant,” says Clarence Ditlow, executive director of the Center for Auto Safety, an advocacy group in Washington, DC. “The NTSB only investigates crashes with broader implications.” He says the action by the NTSB is significant.Β “They’re not looking at just this crash. They’re looking at the broader aspects. Are these driverless vehicles safe? Are there enough regulations in place to ensure their safety” Ditlow adds, “And one thing in this crash I’m certain they’re going to look at is using the American public as test drivers for beta systems in vehicles. That is simply unheard of in auto safety,” he said.
That is the crux of the situation. Tesla obviously has the right to conduct a beta test of its Autopilot system if only other Tesla drivers were involved. The question is whether it has the same right to do so on public roads with other drivers who are not part of the beta test and who are unaware than an experiment is taking place around them as they drive?
For its part, Tesla steadfastly maintains thatΒ “Autopilot is by far the most advanced driver-assistance system on the road, but it does not turn a Tesla into an autonomous vehicle and does not allow the driver to abdicate responsibility.Β Since the release of Autopilot, we’ve continuously educated customers on the use of the feature, reminding them that they’re responsible for remaining alert and present when using Autopilot and must be prepared to take control at all times.”
That’s all well and good, but are such pronouncements from the company enough to overcome that “automation bias” Professor Cummings refers to? Β Clearly, Ditlow thinks not.Β What the NTSB decides to do, if anything, after it completes its investigation could have a dramatic impact on self driving technology both in the US and around the world. Regulators in other countries will place a lot of weight on what the Board decides.
From Tesla’s perspective, they will want to know if the death of one person is reason enough to delay implementation of technology that could save 100,000 or more lives each year worldwide. The company is racing ahead with improvements to its Autopilot system. Just the other weekΒ a Tesla Model S was spotted testing near the company’s Silicon Valley-based headquarters with a LIDAR mounted to its roof.
NTSB has a lot of clout when it comes to promulgating safety regulations. It will be hard pressed to fairly balance all of the competing interests involved in the aftermath of the Joshua Brown fatality.
Elon Musk
SpaceX announces new Starbase for ‘thousands of Starship launches annually’
SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.
Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.
CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”
Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!
SpaceX makes sci-fi real. https://t.co/C7Ht0U12ba
β Elon Musk (@elonmusk) August 25, 2026
The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.
SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.
Environmental Responsibility
SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:
- Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. Weβre partnering with state and federal agencies to expand Louisianaβs Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
- Rebuilding the Marshlands: “In working with the state, weβre planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
- Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coastβs culture can continue.”
SpaceX shares rose about 2.5 percent on the news.
Cybertruck
Tesla just made Cybertruck more expensive
Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.
Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.
π¨ Cybertruck prices went up as Tesla bumped them 7%
– Tesla Cybertruck AWD is now $74,990
– Tesla Cybertruck Premium AWD now $84,990
– Tesla Cyberbeast now $99,990 https://t.co/MYJbaw56GLβ TESLARATI (@Teslarati) August 25, 2026
Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.
The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.
Cybertruck Sales: Is It the Product or Pricing?
Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.
Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.
Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.
I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.
If you’re interested in buying a Tesla vehicle, use my referral link.
Energy
Tesla Semi factory is getting a celebration nobody expected
Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.
Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.
While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.
Inauguration of new Semi factory in Nevada next month pic.twitter.com/a8kAlxrOOn
β Tesla Semi (@tesla_semi) August 24, 2026
The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.
Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.
The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.

