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Tesla Cybertruck design issues explained by legendary auto designer

Credit: /cybertruckjourney

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The Cybertruck is a vehicle that is so polarizing, CEO Elon Musk stated that Tesla would be coming out with a more conventional pickup if it were to fail. Over a year since its release, the Cybertruck continues to polarize, with those who were critical of it still being skeptical, and those who appreciated it being even more optimistic about its upcoming release. 

Automotive designer Frank Stephenson, who has done stellar work with companies like Ferrari, BMW, Maserati, Fiat, Lancia, and McLaren, recently shared his thoughts on Tesla’s hulking pickup truck. Stephenson is a prolific car designer, being named by MotorTrend as one of the most influential designers today. And having a reputation for designing vehicles with “biomimicry,” his creations typically feature the kind of lines that one can see in natural environments. 

Needless to say, Stephenson is not a big fan of Tesla’s angular, almost brutalist pickup. According to the auto designer, the Cybertruck has numerous issues in its design, both in terms of its exterior and interior. For its exterior, Stephenson remarked that the Cybertruck’s extremely angular look will likely age just as well as PlayStation 1 graphics—revolutionary upon its release but extremely dated years down the road

The legendary designer compared the Cybertruck’s futuristic, triangular look unfavorably to the Citroën Karin concept, which debuted in the 1980s, especially when it comes to the interior. Stephenson noted that the Karin’s interior is designed to be warm and welcoming, while the Cybertruck’s interior is unearthly and cold. And coupled with its dent-proof panels and Armor Glass windows, the Cybertruck looks every bit like a vehicle designed to shield its occupants from the outside world. 

Stephenson, for his part, preferred vehicles that make their occupants part of nature, not shielded from it. A good example of such a vehicle, according to the prolific designer, is the Buick Electra EV concept, which invokes an optimistic, sustainable future. “Compared to the brutality of the Cybertruck, the Buick Electra looks like a beacon of hope,” he said. 

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While Stephenson’s take on the Tesla’s truck definitely has merit, it should be noted that the Cybertruck is a pickup, a vehicle whose segment is topped by machines that are optimized for utility while looking as domineering and aggressive as possible. The Cybertruck is an experiment of sorts for Tesla, and considering its estimated pre-order numbers, there seems to be a good chance that Elon Musk’s experiment may be headed towards success. Inasmuch as the Cybertruck is polarizing, after all, the vehicle was created by a great automotive designer too–one that redefined electric cars with the Model S, Model 3, Model X, and Model Y. 

Frank Stephenson’s thoughts on the Cybertruck’s design issues could be viewed below. 

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla eyes two new states for Robotaxi

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Credit: @TerrapinTerpene/X

Tesla has officially shown that it is eyeing two new states for Robotaxi operation in the U.S., as it hopes to add the new areas to its ever-growing list of places where the suite is either active or in the testing phase.

Tesla first launched its Robotaxi suite in Austin, Texas, in late June. It expanded the suite to the San Francisco Bay Area just a month later. Since then, it has not launched any public rides in any other states, but it has gained several approvals for early testing.

Tesla officially launches Robotaxi service with no driver

In preparation for operation in new states, Tesla routinely lists job postings on its Careers website, which helps align potential employees with opportunities ahead of regulatory approvals. This is a strategy that allows Tesla to start operations immediately upon licensing for testing.

Tesla started hiring Vehicle Operators for Autopilot in Arizona and Nevada months before the company gained any sort of approvals from state governments for Robotaxi. However, those approvals eventually came in the form of testing licenses, which allow the company to perform validation ahead of its public launch.

Tesla begins validating Robotaxi in a new area, hinting at expansion

Now, Tesla has posted job listings for Vehicle Operators for Autopilot in two new states: Colorado and Illinois. The Colorado job listing is located in Aurora, a suburb of Denver. Tesla is looking for Robotaxi operators in Chicago as well.

These postings hint toward Tesla’s continuing efforts to expand Robotaxi to new places. Earlier this year, CEO Elon Musk said the company would like to have Robotaxi available to at least half of the U.S. population.

It has expanded significantly since its initial launch in late June, but it is still a far way off from where Tesla would like it to be by year’s end.

So far, Tesla has job listings for Autopilot Vehicle Operators in Arizona, California, Texas, Florida, Colorado, Nevada, and Illinois.

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Tesla’s advertising strategy takes a drastic turn, but some are questioning it

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Credit: Tesla

Tesla’s advertising strategy has taken a drastic turn as the company’s upcoming Shareholder Meeting will feature perhaps the most crucial vote in its history: the approval of CEO Elon Musk’s new pay package.

For years, the issue of Tesla’s advertising and marketing strategy has been a major point of conversation for investors in fans. It seems to be split right down the middle, with half wanting Tesla to set aside some money for advertising. The other half, just the opposite.

Tesla has been transparent that the money it would spend on advertising, marketing, and public relations is better set aside for the development of future products.

However, it has recently adopted a different tone in advertising, pushing some commercials on social media platforms like X and Instagram.

For the first time, an ad was seen on streaming services like Paramount+, but it wasn’t promoting Tesla’s products directly. Instead, it was more of a message for shareholders to vote on Musk’s pay package, something Tesla feels is a necessity:

“The future of Tesla is in your hands,” the ad reads at the end. It seems as if Tesla is taking whatever steps it needs to accomplish the task of getting Musk a new pay package and retaining him as its CEO.

On September 5, Tesla officially outlined its plans for a CEO Performance Award for Musk. It would require him to lift Tesla’s market capitalization to about $8.5 trillion, up from the $1.36 trillion it sits at today.

Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation

It is obvious that Tesla is really hoping to get the pay package passed and is willing to shift some of its budget to encourage shareholders to vote.

However, there are some interesting perspectives on the move, and it’s sort of strange to see Tesla not advertising its vehicles or products, but only its pay package that would get its CEO paid.

Some of those who saw the ad are questioning the strategy:

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Tesla begins validating Robotaxi in a new area, hinting at expansion

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Credit: Tesla

Tesla is validating Robotaxi in a new area, and as the company has continued to gain some additional permissions to begin testing in new states, it seems its Full Self-Driving-based ride-hailing project is moving toward a larger footprint.

Two Robotaxi units with LiDAR validation equipment were spotted in Gilbert, Arizona, recently, showing that Tesla is aiming to launch its ride-hailing service in the state soon:

Another unit was spotted in Tempe, Arizona:

These types of validation vehicles have been spotted in several areas ahead of their launch as a public ride-hailing service for passengers. Tesla first launched Robotaxi in Austin, Texas, back in late June, and since then, it has expanded to the Bay Area of California.

However, Tesla has continued to attempt to expand Robotaxi to other areas as well, including Nevada and Arizona. It has also been working toward approvals in other states based on job postings, as Tesla is hiring for Autopilot Vehicle Operators in New York and Florida, as well.

The expansion of the Robotaxi ride-hailing service has been an effort that Tesla has been spending a lot of time on over the past few months. CEO Elon Musk said the expansion aims to bring Robotaxi to at least half of the U.S. population by the end of the year, but there is still plenty of work to be done.

Tesla Robotaxi heads to a new major Texas city for the first time

Tesla did make its Robotaxi app public in recent months, allowing more members of the public to experience the suite for themselves, as long as they could get to Austin or the Bay Area.

In the coming months, it seems more apparent that Tesla will take a broader focus on expanding Robotaxi, especially with the fact that these validation vehicles are being spotted throughout different parts of the United States.

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