There are only a few days left before the Tesla Cybertruck’s first deliveries, and in an apparent effort to generate more attention for the vehicle, the EV maker has brought its all-electric pickup truck to several of its physical stores. The public’s reaction has been very notable.
Tesla bulls such as The Future Fund Managing Partner Gary Black have noted that the Cybertruck will have a “halo effect” of sorts for the electric vehicle maker. This suggests that even those who will not be purchasing the Cybertruck may end up purchasing one of the company’s other electric cars because their attention was captured by the all-electric pickup truck.
Over the past few days, this does seem to be the case. In social media posts, electric vehicle advocates and Tesla community members shared photos and images of Cybertruck displays that were attracting quite a lot of interest from visitors. Such a reaction bodes well for the Cybertruck, as it hints that the vehicle really is an attention-grabbing product.
The following are some of the posts shared by electric vehicle enthusiasts about Tesla’s Cybertruck displays.
$TSLA halo effect. https://t.co/n12vWwXxQA— Gary Black (@garyblack00) November 25, 2023
People go check out Cybertruck. It does attract eyeballs for some reason. pic.twitter.com/GQYvTuvjwo— Ray (@ray4tesla) November 25, 2023
The Cybertruck is FŮĊĶING INSANE!
I just left the Bellevue Square @Tesla showroom. It was packed with curious mall goers and fans.
The Cybertruck looked like it was ready for mass production. This is my third time seeing one in person and I could not see any flaws in this… pic.twitter.com/bk31FmiYHJ— Matthew Donegan-Ryan (@MatthewDR) November 27, 2023
I just saw the Tesla Cybertruck in person for the first time and it did not disappoint! Any photos and videos you see online doesn't do it justice.
Much more impressive in person.
One of the Tesla employees at the showroom said that anyone with a reservation number starting… pic.twitter.com/nPUFV7ocur— Collin Rugg (@CollinRugg) November 27, 2023
Anyone that underestimates the ripple effect the Cybertruck will have on accelerating the world’s transition to sustainable energy, are all about to be shell shocked. This is the best product that Tesla has ever created & people absolutely fuckin love it. pic.twitter.com/VoiNTVgnxi— Teslaconomics (@Teslaconomics) November 25, 2023
The Cybertruck hype is for real and anyone standing on the other side of change will probably get run over pic.twitter.com/xoqMXAqmmv— Teslaconomics (@Teslaconomics) November 26, 2023
The attention surrounding the Cybertruck seemingly echoes the interest that surrounded the Tesla Model 3 prior to its unveiling. At the time, Tesla was only delivering the Model S sedan and the Model X SUV, so the company was not considered a mass-market car manufacturer yet. The Model 3 was the electric car maker’s first mass-market car, and EV enthusiasts were so hyped about the product that some stood in line for hours just to reserve the vehicle. Later Model 3 displays also attracted a lot of attention.
Needless to say, the EV market has changed a lot since the Model 3 was unveiled. But despite the electric car segment being far more mature now, one could not help but feel like the Cybertruck is indeed yet another Model 3 or Model Y moment for Tesla. Sure, it’s just another EV that just happens to be designed differently compared to others in its segment. But considering the consumer interest it is already drumming up today, it does seem like Tesla is about to capture lightning in a bottle once more with the Cybertruck.
The Tesla Cybertruck is expected to have its first delivery event at Giga Texas this November 30, 2023.
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Featured
Tesla Cybercab is coming to Asia this month as US service officially begins
Tesla Asia says Cybercab will be on display in Hong Kong, Tokyo, Beijing and Shanghai this month.
Tesla’s Cybercab is heading to Asia. The official Tesla Asia account posted on X Thursday, inviting Cybercab fans to “Come experience the future of autonomy in Hong Kong, Tokyo, Beijing & Shanghai.” The post went up within hours of Tesla’s own Cybercab milestone in Texas, where the company said Thursday it had begun offering rides in across Austin.
Exact dates and venues for the Asia tour haven’t been released yet, though Tesla Hong Kong replied to the announcement with “Cybercab will be on display in Hong Kong soon,” while Tesla Japan’s response pointed fans to a sign up page for updates. Neither post mentions test rides or a service area, and nothing so far suggests Tesla is launching Robotaxi operations in any of the four cities. Based on how Tesla has run past Cybercab tours, in Europe in late 2024 and at US shopping centers that same December, the Asia stops are almost certainly static displays at Tesla stores or public venues as a means to stimulate buzz for its future driverless ride-hailing service in the big cities.
Cybercab will be on display in Asia this month!
Come experience the future of autonomy in Hong Kong, Tokyo, Beijing & Shanghai. pic.twitter.com/wGmmEastfX— Tesla Asia (@Tesla_Asia) September 4, 2026
The timing lines up with Tesla’s only prior Cybercab appearance in the region, a booth at the China International Import Expo in Shanghai last November, which Teslarati covered at the time. At that event, Tesla’s regional general manager for Shanghai framed the car as evidence of the company’s broader mission, a message Tesla has since formalized in its Master Plan Part IV, which states that “autonomous vehicles have the capacity to dramatically improve the affordability, availability and safety of transportation while reducing pollution, particularly in our increasingly dense global cities.” The same document is where Tesla lays out its “sustainable abundance” framing for Cybercab and Optimus alike, describing the two as the hardware behind an AI driven push to cut the cost of transportation and labor at scale.
Whether Cybercab actually operates as a robotaxi anywhere in Asia remains an open question, considering China has already pushed an autonomous ride-hailing market that’s run on homegrown players like Baidu’s Apollo Go and Pony AI. For now, the four city tour reads as a marketing push timed to Austin’s momentum.
Lifestyle
Tesla Cybertruck targets job site crews with new Tailgate Utility Track and Bed Gear Box accessory
Tesla launched a $350 tailgate track and a $985 lockable Bed Gear Box for Cybertruck.
Tesla’s Cybertruck team added two more items to the Tesla Shop, targeting job site crews and owners who use the truck bed for actual work rather than just showing it off. The official Cybertruck X account posted the Tailgate Utility Track and the Bed Gear Box within minutes of each other, part of a five item batch that also included a reflective jacket, a spray paint hat and an updated reflective tee.
The Tailgate Utility Track runs $350 and turns the folded down tailgate into another mounting surface. It’s a single aluminum track with a T-slot for sliding accessories and two L-track attachment points, plus two load stops included in the box. The pitch is straightforward: strap down oversized cargo, like lumber or a cooler, that hangs off the back of the bed without it sliding out mid-drive. It bolts onto the existing tailgate and works on every Cybertruck trim.
Tailgate Utility Trackhttps://t.co/PCAYXlFBvS pic.twitter.com/sCV2NVxf1W
— Cybertruck (@cybertruck) September 3, 2026
The Bed Gear Box costs $985 and is a different kind of accessory. It’s a lockable aluminum storage box, 55.78 inches long, 19.8 inches wide and 7.79 inches tall, that mounts to the bed’s L-track rails and comes with two internal bins for smaller items. According to Tesla, at just over 57 pounds empty, it’s meant to stay in place rather than come in and out with each trip, giving owners a factory-fit alternative to loose totes for tools, recovery gear or emergency supplies. Tesla’s listing notes that Long Range and Dual Motor AWD Cybertrucks need the L-Tracks accessory installed separately before the Gear Box will mount, since L-tracks come standard only on certain configurations.
Tesla Cybertruck bed gear box accessory
Both accessories lean on the idea Tesla has been building toward since Elon Musk first described the Cybertruck’s third-party attachment strategy at the 2023 shareholder meeting, when he said the truck would ship with mounting points so outside companies, and Tesla itself, could keep adding gear without redesigning the bed. That’s the same L-track backbone underneath the tailgate shield and jumpseats Tesla launched last year, and the off-road armor package that arrived through the same X account in 2025.
Owners looking to round out the rest of the L-track ecosystem, cargo dividers, MOLLE panels, bed racks and similar gear, can find a wider range of options through our Cybertruck accessories collection.
Update: Tesla has announced Cybercab will enter the public fleet on Friday, September 4 at 5 p.m. CT. The article and headline have been updated to reflect this.
Tesla Cybercab rides will officially open to the public in Austin, Texas, on Friday, September 4 at 5 p.m. CT, as the company confirmed on Thursday following its launch event that the two-seater would be available in the company’s Robotaxi fleet.
Cybercab is Tesla’s first vehicle completely void of any manual controls. It has no steering wheel and no pedals, and it will utilize Tesla’s Full Self-Driving fleet to operate. The first rides have already happened, as those at the event were able to hail a Cybercab to any location within the company’s geofence in Austin.
Tesla’s $25K car is the Cybercab with no steering wheel or pedals
The addition of Cybercab to the public Robotaxi fleet is a major statement in Tesla’s trek to launch fully autonomous driving. For years, critics have complained about the need for drivers to continuously supervise the vehicle.
With Cybercab, there are no manual controls in the cockpit other than to control the seat, the center screen, and the climate. The vehicle is fully geared toward being a living room on wheels in a sense: equipped with Starlink V5 satellites, CEO Elon Musk said the vehicle would enable 4K live video, gaming, and other entertainment options during travel.
Cybercab is basically a super comfortable lounge on wheels with a great TV and epic sound https://t.co/X1aWKoJdJV
— Elon Musk (@elonmusk) September 3, 2026
Musk noted that Cybercab is “designed and built for maximally efficient autonomous operation.”
Tesla continues to push the envelope on autonomy, and over the next several months, the company could start selling Cybercab units to the public.
The company opened up a public interest form on its website to gauge demand, and many have already submitted requests to purchase a fleet of Cybercab units for their own personal ride-hailing side hustle.
The launch of Cybercab in this area marks a major accomplishment for Tesla, as it also announced that it has reached 1 million unsupervised autonomous miles since launching driverless rides on the Robotaxi fleet.
Things are moving along at a fine pace, and although we have waited for this for some time, the day has finally come when Tesla is offering self-driving rides of some kind to the public.
Tesla Cybercab is coming to Asia this month as US service officially begins
Tesla Cybertruck targets job site crews with new Tailgate Utility Track and Bed Gear Box accessory
