There are only a few days left before the Tesla Cybertruck’s first deliveries, and in an apparent effort to generate more attention for the vehicle, the EV maker has brought its all-electric pickup truck to several of its physical stores. The public’s reaction has been very notable.
Tesla bulls such as The Future Fund Managing Partner Gary Black have noted that the Cybertruck will have a “halo effect” of sorts for the electric vehicle maker. This suggests that even those who will not be purchasing the Cybertruck may end up purchasing one of the company’s other electric cars because their attention was captured by the all-electric pickup truck.
Over the past few days, this does seem to be the case. In social media posts, electric vehicle advocates and Tesla community members shared photos and images of Cybertruck displays that were attracting quite a lot of interest from visitors. Such a reaction bodes well for the Cybertruck, as it hints that the vehicle really is an attention-grabbing product.
The following are some of the posts shared by electric vehicle enthusiasts about Tesla’s Cybertruck displays.
$TSLA halo effect. https://t.co/n12vWwXxQA— Gary Black (@garyblack00) November 25, 2023
People go check out Cybertruck. It does attract eyeballs for some reason. pic.twitter.com/GQYvTuvjwo— Ray (@ray4tesla) November 25, 2023
The Cybertruck is FŮĊĶING INSANE!
I just left the Bellevue Square @Tesla showroom. It was packed with curious mall goers and fans.
The Cybertruck looked like it was ready for mass production. This is my third time seeing one in person and I could not see any flaws in this… pic.twitter.com/bk31FmiYHJ— Matthew Donegan-Ryan (@MatthewDR) November 27, 2023
I just saw the Tesla Cybertruck in person for the first time and it did not disappoint! Any photos and videos you see online doesn't do it justice.
Much more impressive in person.
One of the Tesla employees at the showroom said that anyone with a reservation number starting… pic.twitter.com/nPUFV7ocur— Collin Rugg (@CollinRugg) November 27, 2023
Anyone that underestimates the ripple effect the Cybertruck will have on accelerating the world’s transition to sustainable energy, are all about to be shell shocked. This is the best product that Tesla has ever created & people absolutely fuckin love it. pic.twitter.com/VoiNTVgnxi— Teslaconomics (@Teslaconomics) November 25, 2023
The Cybertruck hype is for real and anyone standing on the other side of change will probably get run over pic.twitter.com/xoqMXAqmmv— Teslaconomics (@Teslaconomics) November 26, 2023
The attention surrounding the Cybertruck seemingly echoes the interest that surrounded the Tesla Model 3 prior to its unveiling. At the time, Tesla was only delivering the Model S sedan and the Model X SUV, so the company was not considered a mass-market car manufacturer yet. The Model 3 was the electric car maker’s first mass-market car, and EV enthusiasts were so hyped about the product that some stood in line for hours just to reserve the vehicle. Later Model 3 displays also attracted a lot of attention.
Needless to say, the EV market has changed a lot since the Model 3 was unveiled. But despite the electric car segment being far more mature now, one could not help but feel like the Cybertruck is indeed yet another Model 3 or Model Y moment for Tesla. Sure, it’s just another EV that just happens to be designed differently compared to others in its segment. But considering the consumer interest it is already drumming up today, it does seem like Tesla is about to capture lightning in a bottle once more with the Cybertruck.
The Tesla Cybertruck is expected to have its first delivery event at Giga Texas this November 30, 2023.
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News
Ford is charging for a basic EV feature on the Mustang Mach-E
When ordering a new Ford Mustang Mach-E, you’ll now be hit with an additional fee for one basic EV feature: the frunk.
Ford is charging an additional fee for a basic EV feature on its Mustang Mach-E, its most popular electric vehicle offering.
Ford has shuttered its initial Model e program, but is venturing into a more controlled and refined effort, and it is abandoning the F-150 Lightning in favor of a new pickup that is currently under design, but appears to have some favorable features.
However, ordering a new Mustang Mach-E now comes with an additional fee for one basic EV feature: the frunk.
The frunk is the front trunk, and due to the lack of a large engine in the front of an electric vehicle, OEMs are able to offer additional storage space under the hood. There’s one problem, though, and that is that companies appear to be recognizing that they can remove it for free while offering the function for a fee.
Ford is now charging $495 on the Mustang Mach-E frunk (front trunk). What are your thoughts on that? pic.twitter.com/EOzZe3z9ZQ
— Alan of TesCalendar 📆⚡️ (@TesCalendar1) February 24, 2026
Ford is charging $495 for the frunk.
Interestingly, the frunk size varies by vehicle, but the Mustang Mach-E features a 4.7 to 4.8 cubic-foot-sized frunk, which measures approximately 9 inches deep, 26 inches wide, and 14 inches high.
When the vehicle was first released, Ford marketed the frunk as the ultimate tailgating feature, showing it off as a perfect place to store and serve cold shrimp cocktail.
Ford Mach-E frunk is perfect for chowders and chicken wings, and we’re not even joking
It appears the decision to charge for what is a simple advantage of an EV is not going over well, as even Ford loyal customers say the frunk is a “basic expectation” of an EV. Without it, it seems as if fans feel the company is nickel-and-diming its customers.
It will be pretty interesting to see the Mach-E without a frunk, and while it should not be enough to turn people away from potentially buying the vehicle, it seems the decision to add an additional charge to include one will definitely annoy some customers.
News
Tesla to improve one of its best features, coding shows
According to the update, Tesla will work on improving the headlights when coming into contact with highly reflective objects, including road signs, traffic signs, and street lights. Additionally, pixel-level dimming will happen in two stages, whereas it currently performs with just one, meaning on or off.
Tesla is looking to upgrade its Matrix Headlights, a unique and high-tech feature that is available on several of its vehicles. The headlights aim to maximize visibility for Tesla drivers while being considerate of oncoming traffic.
The Matrix Headlights Tesla offers utilize dimming of individual light pixels to ensure that visibility stays high for those behind the wheel, while also being considerate of other cars by decreasing the brightness in areas where other cars are traveling.
Here’s what they look like in action:
- Credit: u/ObjectiveScratch | Reddit
- Credit: u/ObjectiveScratch | Reddit
As you can see, the Matrix headlight system intentionally dims the area where oncoming cars would be impacted by high beams. This keeps visibility at a maximum for everyone on the road, including those who could be hit with bright lights in their eyes.
There are still a handful of complaints from owners, however, but Tesla appears to be looking to resolve these with the coming updates in a Software Version that is currently labeled 2026.2.xxx. The coding was spotted by X user BERKANT:
🚨 Tesla is quietly upgrading Matrix headlights.
Software https://t.co/pXEklQiXSq reveals a hidden feature:
matrix_two_stage_reflection_dip
This is a major step beyond current adaptive high beams.
What it means:
• The car detects highly reflective objects
Road signs,… pic.twitter.com/m5UpQJFA2n— BERKANT (@Tesla_NL_TR) February 24, 2026
According to the update, Tesla will work on improving the headlights when coming into contact with highly reflective objects, including road signs, traffic signs, and street lights. Additionally, pixel-level dimming will happen in two stages, whereas it currently performs with just one, meaning on or off.
Finally, the new system will prevent the high beams from glaring back at the driver. The system is made to dim when it recognizes oncoming cars, but not necessarily objects that could produce glaring issues back at the driver.
Tesla’s revolutionary Matrix headlights are coming to the U.S.
This upgrade is software-focused, so there will not need to be any physical changes or upgrades made to Tesla vehicles that utilize the Matrix headlights currently.
Elon Musk
xAI’s Grok approved for Pentagon classified systems: report
Under the agreement, Grok can be deployed in systems handling classified intelligence analysis, weapons development, and battlefield operations.
Elon Musk’s xAI has signed an agreement with the United States Department of Defense (DoD) to allow Grok to be used in classified military systems.
Previously, Anthropic’s Claude had been the only AI system approved for the most sensitive military work, but a dispute over usage safeguards has reportedly prompted the Pentagon to broaden its options, as noted in a report from Axios.
Under the agreement, Grok can be deployed in systems handling classified intelligence analysis, weapons development, and battlefield operations.
The publication reported that xAI agreed to the Pentagon’s requirement that its technology be usable for “all lawful purposes,” a standard Anthropic has reportedly resisted due to alleged ethical restrictions tied to mass surveillance and autonomous weapons use.
Defense Secretary Pete Hegseth is scheduled to meet with Anthropic CEO Dario Amodei in what sources expect to be a tense meeting, with the publication hinting that the Pentagon could designate Anthropic a “supply chain risk” if the company does not lift its safeguards.
Axios stated that replacing Claude fully might be technically challenging even if xAI or other alternative AI systems take its place. That being said, other AI systems are already in use by the DoD.
Grok already operates in the Pentagon’s unclassified systems alongside Google’s Gemini and OpenAI’s ChatGPT. Google is reportedly close to an agreement that will result in Gemini being used for classified use, while OpenAI’s progress toward classified deployment is described as slower but still feasible.
The publication noted that the Pentagon continues talks with several AI companies as it prepares for potential changes in classified AI sourcing.

