From Fremont, California to Shanghai, China, Tesla is establishing a production chain that is poised to grow together with the electric vehicle movement. But with CEO Elon Musk’s announcement that Tesla was scoping out locations for a new Cybertruck Gigafactory central United States, Tesla is now seemingly getting ready to enter the Heartland of the country. That’s a place where the internal combustion engine still reigns supreme, and where Teslas are still stereotyped as vehicles that are not for the mainstream.
A Gigafactory in the center of the United States serves several purposes. Logistically, an electric vehicle facility in the area would cut down on vehicle delivery times, especially for the East Coast. It would also allow for a complete focus on the Cybertruck until Model Y production also begins at the plant. But apart from these efficiencies, Tesla’s upcoming facility also has the potential to break the final stereotypes around Tesla’s vehicles once and for all.
In a way, Tesla’s presence in the middle of America establishes the company’s footing in a section of the country that has been an evident battleground for the electric carmaker. Central United States is widely perceived as an area where Silicon Valley-style solutions such as Teslas are not effective, as places where farming, agriculture, and other hard-nosed industries do not seem compatible with the sleek, streamlined electric vehicles from the company. A big part of this is the impression that Tesla’s vehicles are only for those with money, and not for the working man.
Scouting locations for Cybertruck Gigafactory. Will be central USA.
— Elon Musk (@elonmusk) March 11, 2020
Interestingly enough, the same people who would benefit the most from a vehicle like the Cybertruck are also stereotyped as a demographic that is far from being able to “afford a Tesla.” While Tesla prices have dropped over the past few years thanks to increased battery production and manufacturing efficiencies, there is still a pervading idea that the company’s electric cars are still out of reach for most car buyers. This is, of course, untrue, with the Model 3, Model Y, and Cybertruck priced aggressively.
It has been speculated that Tesla’s new Cybertruck will need a separate production facility to keep up with demand for the vehicle. The polarizing design of the all-electric pickup with its unmistakeable stainless steel exoskeleton has already amassed an unconfirmed half-a-million reservations. Elon Musk has mentioned in the Q4 2019 earnings call that the Cybertruck is seeing a lot of demand as well.
With Tesla producing the Cybertruck in the heart of the United States, legacy automakers may find themselves surprised once more that a disruptive company has taken hold of their longtime demographic. It could, for one, end up accelerating the efforts of legacy automakers such as Ford and GM with regards to their respective electric vehicle programs. Ford will likely not give up its most loyal customers freely to the Cybertruck, after all, and the best way the veteran carmaker could rival Tesla’s pickup would be to release the Ford F-150 Electric.
There are relatively no tell-tale signs of where the Cyber Gigafactory will be built, though rumors of Nashville being a potential site are abounding. Still, one thing remains certain: the impact of a Tesla production plant in the heart of America would break through the long-lived stereotypes that innovation is confined only in places like California. It would prove that with vehicles like the Cybertruck, the electric transition is reaching all corners of the country.
Elon Musk
Tesla Cybercab coming next to Giga Berlin, Optimus possibly after
“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said.
Tesla could add the Cybercab and Optimus humanoid robot to the production lineup at Giga Berlin, as per recent comments from CEO Elon Musk.
During a recent interview with Giga Berlin plant manager André Thierig, Musk identified the Cybercab as the most likely next major product for the German factory, with Optimus potentially following after.
“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said. He added that there are also “possibilities of Tesla Optimus” being produced in the facility.
Tesla has already begun production of the Cybercab in Giga Texas, with volume production expected to ramp this year. Based on Musk’s comments, it appears that if conditions align in Europe, Giga Berlin could eventually join that effort.
The CEO’s comments about Optimus coming to Gigafactory Berlin are quite unsurprising too considering that Musk has mentioned in the past that the humanoid robot will likely be Tesla’s highest volume product in the long run.
Giga Berlin will likely be able to produce mass volumes of Optimus, as the Model S and Model X lines being converted to an Optimus line in the Fremont Factory are already expected to produce 1 million units of the humanoid robot annually.
Apart from his comments about the Cybercab and Optimus, Elon Musk also confirmed that Giga Berlin has started ramping battery cell production and will continue expanding Model Y output, particularly as supervised Full Self-Driving (FSD) gains regulatory approvals in Europe.
Taken together, the remarks suggest Berlin’s role could evolve beyond vehicle assembly into a broader multi-product manufacturing hub, not just a regional Model Y plant.
Energy
Tesla Powerwall distribution expands in Australia
Inventory is expected to arrive in late February and official sales are expected to start mid-March 2026.
Supply Partners Group has secured a distribution agreement for the Tesla Powerwall in Australia, with inventory expected to arrive in late February and official sales beginning in mid-March 2026.
Under the new agreement, Supply Partners will distribute Tesla Powerwall units and related accessories across its national footprint, as noted in an ecogeneration report. The company said the addition strengthens its position as a distributor focused on premium, established brands.
“We are proud to officially welcome Tesla Powerwall into the Supply Partners portfolio,” Lliam Ricketts, Co-Founder and Director of Innovation at Supply Partners Group, stated.
“Tesla sets a high bar, and we’ve worked hard to earn the opportunity to represent a brand that customers actively ask for. This partnership reflects the strength of our logistics, technical services and customer experience, and it’s a win for installers who want premium options they can trust.”
Supply Partners noted that initial Tesla Powerwall stock will be warehoused locally before full commercial rollout in March. The distributor stated that the timing aligns with renewed growth momentum for the Powerwall, supported by competitive installer pricing, consumer rebates, and continued product and software updates.
“Powerwall is already a category-defining product, and what’s ahead makes it even more compelling,” Ricketts stated. “As pricing sharpens and capability expands, we see a clear runway for installers to confidently spec Powerwall for premium residential installs, backed by Supply Partners’ national distribution footprint and service model.”
Supply Partners noted that a joint go-to-market launch is planned, including Tesla-led training for its sales and technical teams to support installers during the home battery system’s domestic rollout.
Elon Musk
Tesla Giga Berlin growth could stall if not “free from external influences”: Elon Musk
The comments were delivered in a pre-recorded video discussion.
Tesla CEO Elon Musk has reportedly warned that future expansion of Gigafactory Berlin could be jeopardized if the site does not remain “free from external influences.”
Musk’s comments were delivered in a pre-recorded video discussion with employees and came at a sensitive moment for the facility, where union representation has been a recurring issue.
According to reports from Handelsblatt and Der Spiegel, citing participants at the event, Musk suggested that if Giga Berlin is no longer “free from external influences,” further expansion would become unlikely. He did not, however, hint that the plant would shut down.
While Musk did not name IG Metall directly, his remarks were widely interpreted as referencing the union, which is currently the largest faction on the works council but does not hold a majority, as noted in an electrive report.
The video conversation was conducted between Musk in Austin and Grünheide plant manager André Thierig, then played back to the workforce in Germany. Works council elections are scheduled for early March, heightening the tension between management and organized labor.
The CEO has previously voiced concerns that stronger union influence could limit Tesla’s operational flexibility and long-term strategy in Germany.
Despite the warning on expansion, Musk praised the Giga Berlin site during the same address, describing it as one of the most advanced factories worldwide and highlighting its cleanliness and team culture.
The discussion also reportedly touched on battery cell production. According to attendees cited in German media, Musk indicated that Tesla has begun ramping cell production at the site. That would mark a notable shift from earlier expectations that large-scale cell manufacturing in Brandenburg would not begin until 2027.
Tesla Cybercab coming next to Giga Berlin, Optimus possibly after
Tesla Powerwall distribution expands in Australia
