From Fremont, California to Shanghai, China, Tesla is establishing a production chain that is poised to grow together with the electric vehicle movement. But with CEO Elon Musk’s announcement that Tesla was scoping out locations for a new Cybertruck Gigafactory central United States, Tesla is now seemingly getting ready to enter the Heartland of the country. That’s a place where the internal combustion engine still reigns supreme, and where Teslas are still stereotyped as vehicles that are not for the mainstream.
A Gigafactory in the center of the United States serves several purposes. Logistically, an electric vehicle facility in the area would cut down on vehicle delivery times, especially for the East Coast. It would also allow for a complete focus on the Cybertruck until Model Y production also begins at the plant. But apart from these efficiencies, Tesla’s upcoming facility also has the potential to break the final stereotypes around Tesla’s vehicles once and for all.
In a way, Tesla’s presence in the middle of America establishes the company’s footing in a section of the country that has been an evident battleground for the electric carmaker. Central United States is widely perceived as an area where Silicon Valley-style solutions such as Teslas are not effective, as places where farming, agriculture, and other hard-nosed industries do not seem compatible with the sleek, streamlined electric vehicles from the company. A big part of this is the impression that Tesla’s vehicles are only for those with money, and not for the working man.
Scouting locations for Cybertruck Gigafactory. Will be central USA.
— Elon Musk (@elonmusk) March 11, 2020
Interestingly enough, the same people who would benefit the most from a vehicle like the Cybertruck are also stereotyped as a demographic that is far from being able to “afford a Tesla.” While Tesla prices have dropped over the past few years thanks to increased battery production and manufacturing efficiencies, there is still a pervading idea that the company’s electric cars are still out of reach for most car buyers. This is, of course, untrue, with the Model 3, Model Y, and Cybertruck priced aggressively.
It has been speculated that Tesla’s new Cybertruck will need a separate production facility to keep up with demand for the vehicle. The polarizing design of the all-electric pickup with its unmistakeable stainless steel exoskeleton has already amassed an unconfirmed half-a-million reservations. Elon Musk has mentioned in the Q4 2019 earnings call that the Cybertruck is seeing a lot of demand as well.
With Tesla producing the Cybertruck in the heart of the United States, legacy automakers may find themselves surprised once more that a disruptive company has taken hold of their longtime demographic. It could, for one, end up accelerating the efforts of legacy automakers such as Ford and GM with regards to their respective electric vehicle programs. Ford will likely not give up its most loyal customers freely to the Cybertruck, after all, and the best way the veteran carmaker could rival Tesla’s pickup would be to release the Ford F-150 Electric.
There are relatively no tell-tale signs of where the Cyber Gigafactory will be built, though rumors of Nashville being a potential site are abounding. Still, one thing remains certain: the impact of a Tesla production plant in the heart of America would break through the long-lived stereotypes that innovation is confined only in places like California. It would prove that with vehicles like the Cybertruck, the electric transition is reaching all corners of the country.
Lifestyle
NTSB findings on fatal Tesla crash tell a very different story
The NTSB confirmed the driver, not Tesla’s FSD, caused the fatal Texas house crash.
The National Transportation Safety Board released preliminary findings Wednesday confirming that a Tesla driver, not the vehicle’s software, caused a fatal crash in Katy, Texas in June. The driver, 44-year-old Michael Butler, had engaged Full Self-Driving Supervised mode on Rose Hollow Lane, a residential street with a 30 mph speed limit, before manually overriding the system by pressing the accelerator pedal all the way to 100%. Data recovered from the 2025 Tesla Model 3 showed the vehicle was traveling over 70 miles per hour when it struck a home and killed 76-year-old Martha Avila, who was inside. Weather was clear, the road was dry, and it was daylight.
Texas man charged in fatal Tesla crash where he blamed Autopilot
Butler told authorities he had passed out at the wheel. But security camera footage obtained by the NTSB told a different story, and showed the car accelerating through an intersection before leaving the road entirely. Police also found that Butler’s phone had Google searches including the terms “Tesla FSD not aggressive enough 2026” and “Tesla FSD too timid,” raising serious questions about how he was using the system before the crash. Butler has since been charged with manslaughter. The victim’s family has filed a lawsuit against both Butler and Tesla, alleging negligence.
The NTSB findings aligned directly with what Tesla VP of AI Software Ashok Elluswamy had already stated publicly on X in the weeks after the crash, writing that “the driver manually overrode self-driving by pressing the accelerator all the way to 100%.” The data confirmed his account.
Yup. In this case, the driver manually overrode self-driving by pressing the accelerator all the way to 100% of the accel pedal in this residential area. They reached a speed of 73 mph during the crash, and had the accelerator pressed even after the crash.
— Ashok Elluswamy (@aelluswamy) June 22, 2026
Investor's Corner
Lucid CEO dispels any rumors of bankruptcy: ‘So far from the facts’
Lucid CEO Silvio Napoli responded to rumors of an imminent bankruptcy that was reportedly being mulled after a report stated the automaker was working with the firm AlixPartners to iron out its next steps.
The company felt a massive loss on Wall Street yesterday, as the report essentially pushed the stock down as much as 55 percent on Tuesday.
The report, published initially by Eletric-Vehicles.com, claimed Lucid was essentially in dire straits and was told by AlixPartners, a commonly used restructuring advisor, to either take shares private or file for Chapter 11 bankruptcy protection.
Lucid’s head of Communications, Nick Twork, immediately challenged the report and stated the company “has sufficient liquidity to carry its operations well into next year.”
Now, the company’s CEO is chiming in as well, stating that the report is “so far from the facts that they require a direct response.”
Napoli said:
“Lucid is not considering bankruptcy or a transaction to take the company private. Those reports are false. The Board did not explore either scenario. Period.
As disclosed in our most recent quarterly filing, Lucid has sufficient liquidity to fund its operations well into next year.
We work with outside advisors to improve operational performance and execution. They are not advising Lucid on a take-private transaction or bankruptcy, and any suggestion that they have recommended either course of action to management or the Board is false.
My priority is clear: turn this company around. That is where the leadership team and I are focused.
I look forward to providing a full update during our quarterly earnings call on August 4th.”
🚨 Lucid CEO Silvio Napoli calls rumors of financial issues “so far from the facts that they require a direct response.”
Read his full remarks here: https://t.co/t3Pg1NHvzy pic.twitter.com/LvHUPhO4Qf
— TESLARATI (@Teslarati) July 15, 2026
It seems pretty clear that Lucid is confident things will be okay, and, to be honest, they should not have much to worry about, especially considering the company has been backed by the Saudi Public Investment Fund (PIF) for years. It has solid financial backing, and its sales, while weak, are pretty much right on par with a company of this age.
Lucid also sent a Cease & Desist letter to the publication for their report.
Lucid shares have rebounded nicely and are up nearly 21 percent at the time of publication. As soon as the company dispelled the rumors of bankruptcy yesterday, the stock began to climb back toward more reasonable levels.
News
Tesla responds to strange Supercharging pricing error with classy move
Tesla has once again demonstrated strong customer focus by swiftly addressing and fully refunding a bizarre Supercharger pricing glitch that affected drivers in Atlantic Canada.
The issue surfaced earlier this month when the Tesla app began displaying dramatically inflated per-minute charging rates at stations in Prince Edward Island and parts of New Brunswick.
One widely shared screenshot from a Charlottetown, PEI Supercharger showed rates reaching ridiculous levels: $6.00 per minute for the 180-250 kW tier, along with $3.57/min for 100-180 kW and $2.29/min for 60-100 kW.
Correct pricing will be going live at midnight tonight. All fees since July 2nd 2026 will be waived.
— Tesla Charging (@TeslaCharging) July 13, 2026
These figures were several times higher than normal Supercharger pricing in the region.
To put the error in perspective, charging at the highest incorrect rate would have been shockingly expensive.
At 250 kW, a common charging speed at Superchargers, a vehicle pulls roughly 4.17 kWh per minute. Under the glitch, a driver spending just 10 minutes at peak power would face a $60 bill. A typical 20- to 30-minute session to add meaningful range could have cost $120 to $180 or more, before any congestion fees.
Tesla gets another layer of gamification with Free Supercharging on the line
By comparison, standard Canadian Supercharger rates usually fall between $0.25 and $0.60 per kWh, making a similar session cost roughly $15–$40. The erroneous per-minute structure, combined with the inflated numbers, turned what should be a convenient stop into a potential financial shock.
The glitch appears to have started sometime around early July, and quickly drew attention on social media as owners questioned whether Tesla had implemented steep hidden increases. Some drivers even reported seeing $0 charges in their history, indicating broader billing confusion.
Tesla’s official Charging account on X stated that correct pricing would roll out at midnight on July 13, so the fix is already in effect. More importantly, the company announced it would waive all fees for every Supercharger session since July 2. This blanket waiver covers the entire affected period without requiring users to file individual claims, with automated refunds expected soon. The decision affects stations in PEI and nearby areas in New Brunswick and Nova Scotia.
It’s a classy move, and rather than issuing partial credits or forcing owners to submit support tickets, Tesla simply absorbed the cost of the system error and made drivers whole. In an industry where hidden fees and bill disputes are common, Tesla’s proactive, no-questions-asked approach reinforces owner trust and highlights the company’s commitment to service excellence.
The incident, while disruptive for a short time, ultimately showcases Tesla’s ability to own mistakes and prioritize customer satisfaction. Atlantic Canada Tesla owners can now charge with confidence again, knowing the company has their back when technology glitches occur.
In an era of complex EV billing, such transparency and generosity are refreshing and set a positive example for the industry.