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Tesla Cybertruck Hotwheels is a glimpse of Elon Musk’s brilliant marketing strategy

Tesla Cybertruck Hot Wheels RC (Source: Hot Wheels)

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Just like the upcoming all-electric Tesla Cybetruck, Hot Wheels and Mattel’s 1:10 scale model Cybertruck RC is sensational, selling out five hours after its website launched.

The toy for the big boys remote-controlled Cybertruck was unveiled during the Toy Fair 2020 at the Javits Convention Center in New York. The $400 scaled version of the Cybertruck instantly became the darling of the fair. Primarily designed for collectors, the RC Cybertruck comes with functioning headlamps and taillights, full suspension, all-wheel drive, and, of course, sports the eye-catching dystopian design of Elon Musk’s much-awaited pickup truck. The toy Cybertruck will also feature an operational tonneau, a telescoping tailgate and a loading ramp. It will even have a removable exterior so one can appreciate the interior design of the vehicle.

“The CyberTruck was unveiled November 21, 2019 and on the 22nd we went to work. We started looking at internet references and screen grabs and we mocked up our best stab for a prototype,” Director of Product Design at Mattel Gerry Cody said in an interview with Fatherly.

Mattel and Hot Wheels’ partnership with Tesla is not new by any means as the toymaker started with the Tesla Roadster. In fact, they have a toy Tesla Roadster on the dash of the electric sportscar that Musk sent into space. It has also created products based on the Model S, Model X, and Model 3.

The two companies know Tesla well to the point that they were allowed to produce a reusable broken window glass vinyl that toy collectors can put on their scaled-down Cybertruck.

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“When we started building the prototypes, my team and I started asking: what are the features, what are the specs, and we thought about the glass. We weren’t sure what Tesla’s sensitivity was going to be regarding that moment,” Cody said. “We said ‘How about a reusable vinyl sticker?’ And they were into it. It’s not full-time, you users can take it on and off, but it’s something that’s just a great little detail.”

Tesla Cybertruck Hot Wheels RC – Sold Out (Source: Hot Wheels)

According to Cody, the Cybertruck RC is the fastest item for Mattel that zoomed past idea pitch to pre-sale in a matter of 90 days. They’re also amazed how the mini Cybertruck sold out so fast in a few hours.

Only serious toy collectors and Tesla fans would spend hundreds of dollars to get their hands on a scaled version of the Tesla Cybertruck and this further proves the dedicated following of the company within the electric vehicle community.

Elon Musk’s authenticity also reflects on how the company handles unexpected events such as the breaking of the Cybertruck’s windows during its unveiling. Tesla turned it to a marketing opportunity and even released a Cybertruck “bulletproof” t-shirt. A genius move.

Tesla’s collaboration with Mattel and Hot Wheels is a way to extend its showrooms to the rest of the globe. A child holding a 1:64 fast Cybertruck RC or a Tesla fan showcasing a 1:10 scaled model of the electric pickup truck can ultimately help spread the word about the vehicle and the company as a whole.

Of course, the limited-production Cybertruck Hotwheels RC went viral and built up more awareness about the real Cybertruck, which according to Elon Musk had 250,000 orders a few weeks after its unwrapping and roughly 500,000 preorders based on a recent take of an unofficial tracker created by Tesla fans.

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A curious soul who keeps wondering how Elon Musk, Tesla, electric cars, and clean energy technologies will shape the future, or do we really need to escape to Mars.

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Tesla is preparing to take on autonomy’s final boss

India’s city streets are notorious for their complexity and congestion.

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Credit: Whole Mars Catalog/YouTube

If there is any sign that Tesla is now confident about its self-driving program, it would be this. As could be seen on Tesla’s Careers page, the company is now hiring Autopilot Vehicle Operators in Delhi and Mumbai, India. 

As far as real-world traffic is concerned, one could argue that India’s city streets are the final boss of autonomous driving systems due to their complexity and congestion.

Tesla job openings

As per Tesla in its recent job openings, Prototype Vehicle Operators will be responsible for driving an engineering vehicle for extended periods and conducting dynamic audio and camera data collection for testing and training purposes. In both its job listings for Mumbai and Delhi, Tesla noted that successful applicants will be gathering real-world data on the weekends and around the clock. 

Considering the job openings in India, Tesla seems to be intent on rolling out its advanced driver-assist systems like FSD in the country. This is quite interesting, as Tesla is not hiring Prototype Vehicle Operators in other territories that recently launched, such as the Philippines. Perhaps Tesla intends to tackle FSD’s final boss of sorts before rolling out FSD in other territories.

FSD’s rollout

Tesla’s autonomous driving program uses the company’s Full Self-Driving system, which is currently available on vehicles in North America and China. Tesla, however, has a more advanced version of FSD called Unsupervised FSD, which is currently being used in vehicles that are part of the Robotaxi pilot in Austin and the Bay Area.

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Elon Musk has also recently announced on X that Tesla will be releasing FSD V14 in the coming weeks. He also shared a number of improvements that can be expected from FSD V14. “The FSD release in about 6 weeks will be a dramatic gain with a 10X higher parameter count and many other improvements. It’s going through training & testing now. Once we confirm real-world safety of FSD 14, which we think will be amazing, the car will nag you much less,” Musk wrote in his post. 

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Tesla Sweden finally makes IF Metall union give up 600-day strike

Tesla and the union have opened the door to resolutions that do not involve a collective agreement.

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Tesla-sweden-expansion-if-metall-strike
(Credit: NicklasNilsso14)

After nearly two years of industrial action and sympathy strikes, Swedish labor union IF Metall has stated that it is softening its stance in its dispute with Tesla. With this, Tesla and the union have opened the door to resolutions that do not involve a collective agreement. 

Union chair Marie Nilsson told Sveriges Radio’s Ekot that while the preferred outcome remains a signed agreement, “other alternative solutions” are now on the table.

Union reconsiders rigid demands

The strike, which began over 600 days ago, has been marked by a series of strategic moves from both sides. IF Metall blocked Tesla’s access to license plates by targeting mail delivery, while Tesla bypassed the restrictions by importing vehicles in bulk through German ferries to Trelleborg, among other strategies. 

Despite the high-profile tactics, the number of active strikers has been relatively small, just about 60 in total, as noted in a CarUp report. Tesla Sweden has also maintained that it does not intend to bow down to the union’s demands. Over the 600-day strike, Tesla Sweden has adapted its operations to get around the union and its allies’ strikes.

Possible paths to ultimate resolution

Nilsson, for her part, noted that IF Metall is now willing to explore alternatives, such as embedding industry-standard terms directly into Tesla’s employment contracts or shifting Tesla’s Swedish operations to a company that already has a collective agreement.

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“You can do it in different ways. The easiest thing would be to sign a collective agreement. But when that is not possible, we have to find other alternative solutions as well, so we are open to discussion,” Nilsson stated.

IF Metall, if any, has acknowledged that Tesla has already improved working conditions in Sweden since the dispute began. Tesla Sweden has argued that its working conditions are already better than union standards, which is reportedly one of the reasons why very few company employees actually participated in IF Metall’s strike.

“There have been conversations throughout the journey where we compared our conditions. Tesla has adjusted details without going into details, they want to be a good employer, it’s about wages and conditions,” Nilsson stated.

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Tesla Cybertruck is getting a big security upgrade

“Cybertruck was not 100% carryover in execution like S3XY, so it required work.”

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Credit: Tesla

Tesla confirmed today that a massive Cybertruck security feature is on the way soon, and it is one that owners have been asking about for a long time.

Like all Teslas, Cybertruck has the excellent security feature known as “Sentry Mode.” The feature essentially turns your Tesla into a moving security camera, recording any event that happens nearby.

It has been used to solve crimes such as vandalism and burglary, and even used by police departments to solve other, high-profile crimes.

Tesla quietly added this extra Sentry Mode feature to deter vandals

However, Cybertruck has been missing one key feature of Sentry Mode: the use of the B-Pillar camera has not been enabled, leaving one of the most vandalized and targeted vehicles in the United States with a weakness.

One person who has been vocal about it is Tesla Cybertruck enthusiast Greggertruck, who has been pushing for answers for months. He finally got his answer from Cybertruck Vehicle Program Manager Siddhant Awasthi:

“It will come soon! Cybertruck was not 100% carryover in execution like SX3Y so it required work. Team has finished work on this and just need to make sure it’s validated and runs reliably (which it should for its feature).”

It sounds as if Tesla’s issue was something they similarly experienced when deploying Full Self-Driving to Cybertruck. The other four Tesla vehicles were able to use FSD because they’re all relatively similar in ride height and overall functionality. They share tons of similarities.

Cybertruck did not get FSD right away because Tesla still had to work on the differences between it and the other cars in the lineup. As Awasthi said, “Cybertruck was not 100% carryover in execution like S3XY, so it required work.”

Tesla Cybertruck FSD release expected for Sept, Park Assist to come first

It sounds as if Tesla is close to resolving some of the more intricate details of adding the functionality, and it was just a matter of time before it figured out the issue.

The release of the B-Pillar camera being active during Sentry Mode events on Cybertruck will likely come in a software update in the coming weeks.

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