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Tesla Cybertruck Hotwheels is a glimpse of Elon Musk’s brilliant marketing strategy
Just like the upcoming all-electric Tesla Cybetruck, Hot Wheels and Mattel’s 1:10 scale model Cybertruck RC is sensational, selling out five hours after its website launched.
The toy for the big boys remote-controlled Cybertruck was unveiled during the Toy Fair 2020 at the Javits Convention Center in New York. The $400 scaled version of the Cybertruck instantly became the darling of the fair. Primarily designed for collectors, the RC Cybertruck comes with functioning headlamps and taillights, full suspension, all-wheel drive, and, of course, sports the eye-catching dystopian design of Elon Musk’s much-awaited pickup truck. The toy Cybertruck will also feature an operational tonneau, a telescoping tailgate and a loading ramp. It will even have a removable exterior so one can appreciate the interior design of the vehicle.
“The CyberTruck was unveiled November 21, 2019 and on the 22nd we went to work. We started looking at internet references and screen grabs and we mocked up our best stab for a prototype,” Director of Product Design at Mattel Gerry Cody said in an interview with Fatherly.
Mattel and Hot Wheels’ partnership with Tesla is not new by any means as the toymaker started with the Tesla Roadster. In fact, they have a toy Tesla Roadster on the dash of the electric sportscar that Musk sent into space. It has also created products based on the Model S, Model X, and Model 3.
The two companies know Tesla well to the point that they were allowed to produce a reusable broken window glass vinyl that toy collectors can put on their scaled-down Cybertruck.
“When we started building the prototypes, my team and I started asking: what are the features, what are the specs, and we thought about the glass. We weren’t sure what Tesla’s sensitivity was going to be regarding that moment,” Cody said. “We said ‘How about a reusable vinyl sticker?’ And they were into it. It’s not full-time, you users can take it on and off, but it’s something that’s just a great little detail.”
According to Cody, the Cybertruck RC is the fastest item for Mattel that zoomed past idea pitch to pre-sale in a matter of 90 days. They’re also amazed how the mini Cybertruck sold out so fast in a few hours.
Only serious toy collectors and Tesla fans would spend hundreds of dollars to get their hands on a scaled version of the Tesla Cybertruck and this further proves the dedicated following of the company within the electric vehicle community.
Elon Musk’s authenticity also reflects on how the company handles unexpected events such as the breaking of the Cybertruck’s windows during its unveiling. Tesla turned it to a marketing opportunity and even released a Cybertruck “bulletproof” t-shirt. A genius move.
Tesla’s collaboration with Mattel and Hot Wheels is a way to extend its showrooms to the rest of the globe. A child holding a 1:64 fast Cybertruck RC or a Tesla fan showcasing a 1:10 scaled model of the electric pickup truck can ultimately help spread the word about the vehicle and the company as a whole.
Of course, the limited-production Cybertruck Hotwheels RC went viral and built up more awareness about the real Cybertruck, which according to Elon Musk had 250,000 orders a few weeks after its unwrapping and roughly 500,000 preorders based on a recent take of an unofficial tracker created by Tesla fans.
Elon Musk
SpaceX pursues 5G-level connectivity with Starlink Mobile V2 expansion
SpaceX noted that the upcoming Starlink V2 satellites will deliver up to 100 times the data density of the current first-generation system.
SpaceX has previewed a major upgrade to Starlink Mobile, outlining next-generation satellites that aim to deliver significantly higher capacity and full 5G-level connectivity directly to mobile phones.
The update comes as Starlink rebrands its Direct-to-Cell service to Starlink Mobile, positioning the platform as a scalable satellite-to-mobile solution that’s integrated with global telecom partners.
SpaceX noted that the upcoming Starlink V2 satellites will deliver up to 100 times the data density of the current first-generation system. The company also noted that the new V2 satellites are designed to provide significantly higher throughput capability compared to its current iteration.
“The next generation of Starlink Mobile satellites – V2 – will deliver full cellular coverage to places never thought possible via the highest performing satellite-to-mobile network ever built.
“Driven by custom SpaceX-designed silicon and phased array antennas, the satellites will support thousands of spatial beams and higher bandwidth capability, enabling around 20x the throughput capability as compared to a first-generation satellite,” SpaceX wrote in its official Starlink Mobile page.
Thanks to the higher bandwidth of Starlink Mobile, users should be able to stream, browse the internet, use high-speed apps, and enjoy voice services comparable to terrestrial cellular networks.
In most environments, Starlink says the upgraded system will enable full 5G cellular connectivity with a user experience similar to existing ground-based networks.
The satellites function as “cell towers in space,” using advanced phased-array antennas and laser interlinks to integrate with terrestrial infrastructure in a roaming-like architecture.
“Starlink Mobile works with existing LTE phones wherever you can see the sky. The satellites have an antenna that acts like a cellphone tower in space, the most advanced phased array antennas in the world that connect seamlessly over lasers to any point in the globe, allowing network integration similar to a standard roaming partner,” SpaceX wrote.
Starlink Mobile currently operates with approximately 650 satellites in low-Earth orbit and is active across more than 32 countries, representing over 1.7 billion people through partnerships with mobile network operators. Starlink Mobile’s current partnerships span North America, Europe, Asia, Africa, and Oceania, allowing reciprocal access across participating nations.
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Tesla FSD (Supervised) fleet passes 8.4 billion cumulative miles
The figure appears on Tesla’s official safety page, which tracks performance data for FSD (Supervised) and other safety technologies.
Tesla’s Full Self-Driving (Supervised) system has now surpassed 8.4 billion cumulative miles.
The figure appears on Tesla’s official safety page, which tracks performance data for FSD (Supervised) and other safety technologies.
Tesla has long emphasized that large-scale real-world data is central to improving its neural network-based approach to autonomy. Each mile driven with FSD (Supervised) engaged contributes additional edge cases and scenario training for the system.
The milestone also brings Tesla closer to a benchmark previously outlined by CEO Elon Musk. Musk has stated that roughly 10 billion miles of training data may be needed to achieve safe unsupervised self-driving at scale, citing the “long tail” of rare but complex driving situations that must be learned through experience.
The growth curve of FSD Supervised’s cumulative miles over the past five years has been notable.
As noted in data shared by Tesla watcher Sawyer Merritt, annual FSD (Supervised) miles have increased from roughly 6 million in 2021 to 80 million in 2022, 670 million in 2023, 2.25 billion in 2024, and 4.25 billion in 2025. In just the first 50 days of 2026, Tesla owners logged another 1 billion miles.
At the current pace, the fleet is trending towards hitting about 10 billion FSD Supervised miles this year. The increase has been driven by Tesla’s growing vehicle fleet, periodic free trials, and expanding Robotaxi operations, among others.
With the fleet now past 8.4 billion cumulative miles, Tesla’s supervised system is approaching that threshold, even as regulatory approval for fully unsupervised deployment remains subject to further validation and oversight.
Elon Musk
Elon Musk fires back after Wikipedia co-founder claims neutrality and dubs Grokipedia “ridiculous”
Musk’s response to Wales’ comments, which were posted on social media platform X, was short and direct: “Famous last words.”
Elon Musk fired back at Wikipedia co-founder Jimmy Wales after the longtime online encyclopedia leader dismissed xAI’s new AI-powered alternative, Grokipedia, as a “ridiculous” idea that is bound to fail.
Musk’s response to Wales’ comments, which were posted on social media platform X, was short and direct: “Famous last words.”
Wales made the comments while answering questions about Wikipedia’s neutrality. According to Wales, Wikipedia prides itself on neutrality.
“One of our core values at Wikipedia is neutrality. A neutral point of view is non-negotiable. It’s in the community, unquestioned… The idea that we’ve become somehow ‘Wokepidea’ is just not true,” Wales said.
When asked about potential competition from Grokipedia, Wales downplayed the situation. “There is no competition. I don’t know if anyone uses Grokipedia. I think it is a ridiculous idea that will never work,” Wales wrote.
After Grokipedia went live, Larry Sanger, also a co-founder of Wikipedia, wrote on X that his initial impression of the AI-powered Wikipedia alternative was “very OK.”
“My initial impression, looking at my own article and poking around here and there, is that Grokipedia is very OK. The jury’s still out as to whether it’s actually better than Wikipedia. But at this point I would have to say ‘maybe!’” Sanger stated.
Musk responded to Sanger’s assessment by saying it was “accurate.” In a separate post, he added that even in its V0.1 form, Grokipedia was already better than Wikipedia.
During a past appearance on the Tucker Carlson Show, Sanger argued that Wikipedia has drifted from its original vision, citing concerns about how its “Reliable sources/Perennial sources” framework categorizes publications by perceived credibility. As per Sanger, Wikipedia’s “Reliable sources/Perennial sources” list leans heavily left, with conservative publications getting effectively blacklisted in favor of their more liberal counterparts.
As of writing, Grokipedia has reportedly surpassed 80% of English Wikipedia’s article count.
SpaceX pursues 5G-level connectivity with Starlink Mobile V2 expansion
Tesla FSD (Supervised) fleet passes 8.4 billion cumulative miles
