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Tesla Cybertruck Hotwheels is a glimpse of Elon Musk’s brilliant marketing strategy

Tesla Cybertruck Hot Wheels RC (Source: Hot Wheels)

Published

6 years ago

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Just like the upcoming all-electric Tesla Cybetruck, Hot Wheels and Mattel’s 1:10 scale model Cybertruck RC is sensational, selling out five hours after its website launched.

The toy for the big boys remote-controlled Cybertruck was unveiled during the Toy Fair 2020 at the Javits Convention Center in New York. The $400 scaled version of the Cybertruck instantly became the darling of the fair. Primarily designed for collectors, the RC Cybertruck comes with functioning headlamps and taillights, full suspension, all-wheel drive, and, of course, sports the eye-catching dystopian design of Elon Musk’s much-awaited pickup truck. The toy Cybertruck will also feature an operational tonneau, a telescoping tailgate and a loading ramp. It will even have a removable exterior so one can appreciate the interior design of the vehicle.

“The CyberTruck was unveiled November 21, 2019 and on the 22nd we went to work. We started looking at internet references and screen grabs and we mocked up our best stab for a prototype,” Director of Product Design at Mattel Gerry Cody said in an interview with Fatherly.

Mattel and Hot Wheels’ partnership with Tesla is not new by any means as the toymaker started with the Tesla Roadster. In fact, they have a toy Tesla Roadster on the dash of the electric sportscar that Musk sent into space. It has also created products based on the Model S, Model X, and Model 3.

The two companies know Tesla well to the point that they were allowed to produce a reusable broken window glass vinyl that toy collectors can put on their scaled-down Cybertruck.

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“When we started building the prototypes, my team and I started asking: what are the features, what are the specs, and we thought about the glass. We weren’t sure what Tesla’s sensitivity was going to be regarding that moment,” Cody said. “We said ‘How about a reusable vinyl sticker?’ And they were into it. It’s not full-time, you users can take it on and off, but it’s something that’s just a great little detail.”

Tesla Cybertruck Hot Wheels RC – Sold Out (Source: Hot Wheels)

According to Cody, the Cybertruck RC is the fastest item for Mattel that zoomed past idea pitch to pre-sale in a matter of 90 days. They’re also amazed how the mini Cybertruck sold out so fast in a few hours.

Only serious toy collectors and Tesla fans would spend hundreds of dollars to get their hands on a scaled version of the Tesla Cybertruck and this further proves the dedicated following of the company within the electric vehicle community.

Elon Musk’s authenticity also reflects on how the company handles unexpected events such as the breaking of the Cybertruck’s windows during its unveiling. Tesla turned it to a marketing opportunity and even released a Cybertruck “bulletproof” t-shirt. A genius move.

Tesla’s collaboration with Mattel and Hot Wheels is a way to extend its showrooms to the rest of the globe. A child holding a 1:64 fast Cybertruck RC or a Tesla fan showcasing a 1:10 scaled model of the electric pickup truck can ultimately help spread the word about the vehicle and the company as a whole.

Of course, the limited-production Cybertruck Hotwheels RC went viral and built up more awareness about the real Cybertruck, which according to Elon Musk had 250,000 orders a few weeks after its unwrapping and roughly 500,000 preorders based on a recent take of an unofficial tracker created by Tesla fans.

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A curious soul who keeps wondering how Elon Musk, Tesla, electric cars, and clean energy technologies will shape the future, or do we really need to escape to Mars.

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Investor's Corner

Tesla analyst says this common earnings narrative is losing importance

“Numbers are going down next year, but that’s ok because it’s all about autonomy.”

Published

11 hours ago

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October 21, 2025

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(Credit: Tesla)

A Tesla (NASDAQ: TSLA) analyst is doubling down on the idea that one common earnings narrative is losing importance as the company continues to work toward new technologies and projects.

This week, Tesla will report earnings for the third quarter, and one thing people always pay attention to is deliveries. Although Tesla reveals its deliveries for the quarter well before it reports earnings, many investors will look for commentary regarding the company’s strategy for responding to the loss of the $7,500 tax credit.

Tesla has made a few moves already, including a lease deal that takes a substantial amount of money off, launching new Standard models, and cutting up to 23 percent off of lease pricing.

Tesla makes crazy move to spur short-term demand in the U.S.

However, analysts are looking at the company in a different light.

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Aligning with the narrative that Tesla is not just a car company and has many different projects, Gene Munster of Deepwater Asset Management believes many investors need to look at another part of the business.

Munster said the delivery figures for Q3, which landed at 497,099, the highest in company history, were padded by customers rushing to showrooms to take advantage of the expiring tax credit.

He believes that deliveries will be more realistic in subsequent quarters, but investors should not worry because the focus on Tesla is not going to be on how many cars it hands over to customers:

“Numbers are going down next year, but that’s ok because it’s all about autonomy.”

Tesla has been working nonstop to roll out a dedicated Robotaxi platform in various cities across the United States, and has already launched in two states: Texas and California.

It has also received regulatory approvals to test driverless Robotaxis in Arizona and Nevada, while seeking permissions in Florida and other states, according to the company’s online job postings.

Munster continued:

“Most people are hyper-focused on the Robotaxi opportunity and not focused as much on FSD.”

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While Robotaxi is incredibly important, Tesla’s Full Self-Driving (Supervised) suite is also extremely crucial moving forward, as it sets the stage for the company to roll out a formidable self-driving service.

Tesla rolled out its newest FSD software to more owners last night, and as it expands, the company is gaining valuable data to refine its performance.

Earnings will be reported tomorrow at market close.

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Tesla rolled out a new feature with FSD v14 to fix a major complaint

One of the most crucial cameras for FSD operation is located at the top of the windshield, and some owners have complained about condensation or other debris accumulating here, which impacts FSD’s availability during drives.

Published

12 hours ago

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October 21, 2025

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Credit: The Kilowatts | X

Tesla rolled out a new feature with Full Self-Driving (Supervised) v14.1.3 in an effort to fix a major complaint from owners.

Tesla’s approach to self-driving is significantly different than other companies as it only relies on cameras for operation. Tesla Vision was launched several years ago and completely axed any reliance the suite had on sensors, as CEO Elon Musk’s strategy was unorthodox and went against the grain.

However, it has proven to be effective, as Tesla still operates the most refined semi-autonomous driving suite in the United States.

There are some drawbacks, though, and one of them has to do with the obvious: cameras get dirty and need to be cleaned somewhat regularly.

One of the most crucial cameras for FSD operation is located at the top of the windshield, and some owners have complained about condensation or other debris accumulating here, which impacts FSD’s availability during drives:

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Tesla has been working to confront this issue, and in classic fashion, it used a software update to work on resolving it.

With the rollout of Full Self-Driving v14.1.3 and Software Version 2025.32.8.15, Tesla added a new feature that aims to clean the front camera efficiently without relying on the owner to do it manually.

Tesla Full Self-Driving’s new version officially gets a wider rollout

In its release notes for the suite, it said:

“Added automatic narrow field washing to provide rapid and efficient front camera self-cleaning, and optimize aerodynamics wash at higher vehicle speed.”

If the camera starts to have some issues with visibility, the car will automatically clean the front windshield camera to avoid any issues:

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This new addition is a small but mighty change considering all things. It is a necessary process to keep things operational and avoid any disruptions in FSD performance. It is also a testament to how much better Tesla vehicles can get with a simple software update.

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Tesla Full Self-Driving’s new version officially gets a wider rollout

So far, v14 has introduced a handful of new features and improvements, but the first versions needed refinement before Tesla made an effort to expand the population. It had issues with a brake stutter, but this has been mostly resolved.

Published

14 hours ago

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October 21, 2025

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Credit: Tesla Europe and Middle East | X

Tesla’s newest Full Self-Driving version is officially rolling out wider to customers outside of the Early Access Program (EAP), in preparation for a total launch of the new v14 suite.

Over the past several weeks, Tesla has been working to refine its new v14 Full Self-Driving (Supervised) in an effort to have it ready for the entire fleet of vehicles in the United States. We are lucky enough to be in the EAP, so we’ve been able to test new features and rollouts first-hand.

So far, v14 has introduced a handful of new features and improvements, but the first versions needed refinement before Tesla made an effort to expand the population. It had issues with a brake stutter, but this has been mostly resolved.

Additionally, the rollout of the new Mad Max Speed Profile has gathered some attention.

Now that Tesla has started rolling out v14.1.3 yesterday to EAP members, the company ultimately decided that it was time to expand the software to more vehicles, as many owners are reporting that they’re receiving it:

Additionally, the suite has started to expand to Model S and Model X vehicles, so this rollout is not exclusive to Model 3 and Model Y:

The only issue with this rollout is that it still appears to be missing the Cybertruck, which Tesla was transparent about earlier this month. Although the company planned to release v14 to Cybertrucks by the end of the month, there has been no hint that this is going to happen.

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This is already the third iteration of v14 in the past two weeks, indicating that Tesla is truly addressing the shortcomings of past versions and rolling out updates as quickly as possible.

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